Movie-goers can likely expect years of on-going debates between DC and Marvel fans about the qualities of the DC Universe and the Marvel Cinematic Universe, so let's get this one out of the way up front: at the beginning of every MCU movie, the Marvel logo is featured with epic fanfare and animation recalling the long history of the brand, but folks going to see James Gunn's "Superman" this weekend will find that the presentation of the DC logo is far simpler.
So why is it so different? According to the writer/director/co-CEO of DC Studios, it's a mixture of two things: cost and a desire to not interfere with the experience of the new DC movie.
00:00I quite liked the DC Studios intro being so simple and unassuming, you know what I mean?
00:07Was that intentional?
00:08Was there a lot of thought that went into that?
00:10And was anyone pushing for this big animated Marvel-esque kind of thing?
00:13Peter Safran is too cheap to push for a big animated Marvel-esque thing.
00:18I remember we talked to one of our marketing guys at the beginning and we're saying we want a new intro and blah, blah, blah, blah, blah.
00:24And he said, okay, well, it's going to cost about $2 million and this and that.
00:27I'm like, we're not going to spend $2 million on that.
00:31I got a CGI dog I want to make.
00:34But I do like the simplicity and elegance of it.
00:37I did find sometimes with other things I've had to deal with, both at DC and Marvel, they were both so long that it almost became too much a part of the movie itself as opposed to just being a stamp on it.
00:53And sometimes it worked really well, but sometimes it seemed to be too unwieldy.
00:57So I wanted to make something really simple and I liked, you know, hearkening back to the original Superman and, you know, the thing that started all of this was that.
Be the first to comment