00:00Hello sir, welcome to INS. First thing first, how did this offer come to you and what was so
00:05different about it that you accepted the show and you know went on to do it?
00:10I'm a very incidental TV personality. I just came on the show Shark Tank and somehow that
00:18show became big and I also became a public figure but I've never done TV before and after Shark
00:26Tank there were a lot many opportunities coming my way to do very similar business shows or
00:30investment shows but I was very clear that if you've done one thing really well don't redo it
00:36just for the sake of it so I waited it out and then a rise and fall opportunity came through
00:42and what I liked about it is I've always been a fan of the reality TV I think it's big people don't
00:49talk about it but everyone sees it and in this there was an element jhaan pe aap joe society
00:57mein divide hai, aap usko brush under the carpet nahi kareho haap usko accept kareho ki haa kuch
01:04loogon ke paas cheeze hooti hain, paise hooti hain kuch loogon ko bilkul scratch se start karna
01:09hoota hai, to rise and fall mein bhi ek penthouse hai, par ek basement hai, ab koi kahi pe bhi
01:16ja sakta hai, kahi se bhi shuruat kar sakta hai, par jeet koi bhi sakta hai, toh the show will show
01:21the rise of people from the basement to the penthouse and also the fall of people from the
01:26penthouse to the basement and therefore bhooti closer to reality tha and mein ko a different
01:32concept laga and that's why I accepted to do this closer to reality say what do you mean closer to
01:38normal people's reality or closer to your reality no everyone's reality right
01:43ah, aisa koi bhi bandha ni hai jisne sirv rise hi rise dekha hai, loog dikhate hai aur apna fall chupa
01:49leate hai, yaa kooshish karte hai chupane ki, but aisa life mein hota nahi hai, koi bhi straight line
01:55to hai nahi ki ooper ooper hi ja rhi hai, toh mein ko lagta sabki reality hi hai, of course successful
02:02people ke reality mein rise bhi thudha exaggerated hota hai, fall bhi thudha exaggerated hota hai,
02:09but woh sabki sacha hai hai, how do you see graph of your life after shark tank especially because
02:15there's one section of people who say okay ashneer grover is making too much money being an influencer
02:21and being a tv personality and as compared to you know the business that you were into earlier so what
02:29do you have to say about this nahi yaarap if I am making more money doing tv toh looga brahm hai
02:36the money in business is many times more I fortunately was part of two unicorns one of which
02:44I have co-founded which was Bharat Payain and the amount of money in that is much much bigger than
02:52there is in tv having said that I don't take tv any less seriously I do it with the same level of
03:00passion I would have done any other business but money is there's no comparison there's more money
03:05in business okay the different parameters of measuring success in life what is your parameter
03:12if I ask you is it just money or money combined with fame or is it more fame how do you look at it
03:20yeah for me I'm a numbers driven guy so it's always about sorry it's I'm a numbers driven guy so
03:29it's always about money right toh jiske paas yada paisa who does successful
03:34baki toh a bit dil ko dila se dene ke liye baut acche kya ala jate hain but yeah you can only measure
03:43money everything else is intangible so anyone who has more money is more successful as simple as that
03:50so a while back you said that obviously business has more money entrepreneurship it has more money
03:55so when are we going to see you back to you know doing your original job kyunki kaafi time
04:01ho gaya you know I mean we have seen you as an influencer making reels as a tv personality but
04:08there's a social media whatever we read on social media the comments and everything so people actually
04:13want to know that when is mr ashneer grover going back to his original going to do his original job
04:19as a businessman or as or as an entrepreneur no no doing business was not never my job right
04:26you have to understand ki business aeg linear cheese nahi hoti now I've been fortunate enough
04:32to be part of two unicorns there are only 110 unicorns in the country what is the probability
04:38ki ek banda do mein involve ho right it's a very low probability event it's already played out in
04:43my life right two very big companies have been created now about my expectation raktay roya tu tisri
04:49bhi karalee chothit bhi karalee to baki log kya kareenge smart logon sa expectation nahin ho
04:53ghi toaur kis se ho nahi aap jise logon sa smart log ki apni life bhi hoti hai na yeah that's what
04:59we are saying that it's this responsibility is on all the up it's it's upon the young entrepreneurs of
05:06india to provide job to create jobs especially in india which has won 40 crore of population
05:11you have already delivered it twice you've done it more than see me a company bana
05:28manata mein woha abhi bhi chalate rahta to abhi me reese swaali nahi puchte hai hai mahi toh doh company
05:32chala ke maha se bhaar ho gya toh abhi me reese swaal karare ho ki ap tisri kap karare ho
05:36ap tisri karlo ga tisri karlo ga ta ap holo ko chothi kip karare ho
05:38ap guide kareenge wo us mein se agar chahenge log toh nahi i mean probably you should start a master
05:44class on how to you know build such a successful company no no i i i i wish it could be taught in a class it
05:52can't i think entrepreneurship you have to learn by working with good entrepreneurs uh many bhi
05:58kaafi achcha entrepreneurs ke zaath kaam karke hi apni uh entrepreneurship wali muscle develop ki
06:04thi so it's not a classroom thing at all a course based it's easy money to make
06:11but very frankly you can't teach entrepreneurship so what about the courses that you know people
06:16you know sell online that you know they can teach business entrepreneurship and all that how much do you
06:21believe in it yeah it's a sub kapna business i don't want to spoil their business okay so are we going
06:29to see the same ashneer grover in rise and fall wo jase shark tank me the slightly rude slightly up front
06:38jo bhi isko kay you know there are different people there are people who call you rude there are people
06:43who call you straightforward you know different different terms are used so are we going to see
06:46the same version of ashneer grover i hope so see it's a different format that was all about business
06:53and making investments more numbers driven this is more people driven i want to bring that same honesty
07:03to the to the show which people have previously liked but of course i'm also a different person
07:09because i'm three years older as against before and i've gone through lots of rise and fall in between
07:16right but yeah the the brutalness the honesty that has not gone away so so you will find some new
07:25elements as well but you will find the old ashneer there as well you said that you have gone through
07:30a lot of rise and fall in these three years we see a very funny and happy picture of ashneer grover
07:37through reels through social media i want to know the the real thing that happened in these three
07:43years did did it affect you mentally did it affect your family life no not not not really see the fact
07:51is aapko bhi sachahi pata honi chahi hai baakki toh jo kuchh bolla hai bolhenge log and i've gone through a lot of
08:00cases i've gone through a lot of police nothing has come out of it uh you know i'm absolutely clean slate
08:06today my company has survived it it's actually become profitable my investors have not lost money
08:13right so in that sense i'm very happy ki thik hai aapko eek baptism by fire hua ki aapko eek agni
08:19parikshah deni padi ghi diska koi matlab nahi tha but abus mein bhasm hoi bina bhaar nikal gai
08:26we also uh read that in this show you rejected many contestants
08:33why so what was your uh parameter for selecting the contestants nahi it's not correct ki if you
08:39say ki i rejected or in fact if i selected anyone right uh is show mein merah joe ek role hai
08:45whoo eek traditional host ka nahi hai whoo eek game master ka hai and na mai kisi ke towards
08:52bias hu na mai kisi ke against hu mein toh poora show on its merit chalau ga ki loog kya react
09:02kar rahe hai or kaise act kar rahe hai toh is liye mein poore selection process mein involve
09:07hi nahi hua aapko joe contestant pata lagay hai haa ho saktai merko tien dine pehle pata lagay
09:13hon but aisa nahi tha ki meinne kuchh bataya ki aap isko contestant lelo or isko contestant
09:17le liya gya ya meray kahenne se kisi ko nahi liya gya toh woh toh afwa hai haa sacha hi nahi hai
09:22ismen koi toh jitne contestants hai us mein se aapko kohon sa contestant aasa lagta jis
09:27mein sabse zahada potential hai uh to you know to go through this rise and fall of life
09:36and to brave this rise and fall enough in life
09:39mujhe abhi lagna bhi nahi chahi ki kon hai ho see merko yeh pata hai ki market mein koon ek bada
09:46celebrity hai because woh bhot saal ho se hai ya uska ek pura fan base hai aur eek uska
09:53eek art hai which accepted hai but bhot saare nai loog bhi hai ismen abho ho saktay hai dho
10:01saal se hi kam kar rahe ho abh mein kisi ko judge kar lho because mein usko jantah
10:06hun aur kisi ko downplay kar lho because ko nahi jantah hun so then i am being biased from the word
10:12go and i am very clear i don't want to be biased so i am going to take things on merit
10:19which ho jaisa perform karayega meera toh waisa hi uncle and raihega uska
10:23so you made your name as an entrepreneur then you shifted to reality tv now what next are we going
10:31to see for rashneer grower here itna itna planned nahi hai sab kuch si jab aap padaai
10:38kar rho toh aap phir bhi bol saktay ho hai chalo mein engineering ke baad ya i.e.t ke baad
10:42i.e.m kar loonga chalo ho kar liya uske baad aapko lagta hai chalo mein corporate job
10:46kar loonga corporate job mein hota aap manager hoote ho phir aap associate hoote ho avp hoote ho vp hoote ho
10:53chalo ek path hoote hai right when you enter entrepreneurship aapko ninh pata hoote ho
11:00path can be anywhere depending on the market in the creative field it's even more uncertain right
11:08so i am enjoying it and i'm enjoying the things and the show as they come and we'll see where it
11:14goes from here the key right now is to make this one a success and when it's done and dusted then we
11:19can think about what next so before we end what are you going to tell your fans because you have a
11:26big fan following so i am literally using this word fan so what are you going to tell your fans about
11:32this show why should they watch this show i think it's a very honest attempt at reality aap jis reality
11:41shows ko used to wo as a format 18-19 saal ho gae hain wo log thug gae hain dekke mein yeh nehi kao ga ki wo
11:49bure ho gae hain but ek pata hai ki ki kya expect karna hai ismei aapko ek newness milegi jaha pe aapko
11:57ek toh pata nahi expect kya karna hai dousra aapko quality of contestant or importance of contestant
12:03mein bhoot farak samaj aega jaha pe at the core of it ek superstar nahi hai jo ki face hai at the core of
12:11it jo contestants hai are the real superstars of the game oh thank you so much
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