Raghunandan Saraf Success Story: From ₹50,000 Investment to ₹340 Crore Insaraf Furniture Brand In India, the success stories of entrepreneurs who turn small beginnings into multi-crore businesses inspire millions. One such story is of Raghunandan Saraf, the visionary founder of Insaraf Furniture. What started as a small shop in Sardarshahar, Rajasthan, has today grown into a furniture brand worth ₹340 crore, offering thousands of high-quality furniture pieces and home décor items to customers across India. Humble Beginnings in Rajasthan The roots of Insaraf Furniture go back to Raghunandan’s father and uncle, who ran a small furniture shop in Rajasthan. They crafted and sold wooden furniture across different regions of India, and by 1998, had even started exporting their products. While the family’s business was steady, it was limited to traditional sales through physical outlets. For years, Raghunandan’s father managed the shop from a small town. Things took a big turn when Raghunandan decided to give this family business a new direction.
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