00:01The U.S. Open isn't just about world-class tennis.
00:04It's become a showcase for how global brands can authentically integrate into America's premier sporting events.
00:11Welcome to the Emirates Suite. It's a money-can't-buy experience, actually, here at the Emirates Suite.
00:16We host over 70 partners, guests, B2B agencies, as well as institutional members here every session throughout the U.S. Open.
00:25What we're trying to do is bring the experience that we provide our guests in the sky to the suite here during the U.S. Open.
00:32And you can see that from our decor. Our lounge is set up the same way as our premium economy is set up.
00:37The food experience is influenced by what we serve on board, not just by the food, but also the drinks and the canapes spread throughout.
00:46Tennis fans flying Emirates to New York for the tournament can get a taste of the U.S. Open before they even land.
00:52So we try to incorporate everything that we do on the ground here at the U.S. Open with what we provide in-flight as well.
00:58So you can get honey deuces here at the U.S. Open, but you can also get them on board our aircraft as well.
01:04And with our award-winning in-flight entertainment, you can watch the matches live.
01:07The partnership extends beyond hospitality.
01:10With Kings County Tennis League, we've actually redeveloped some courts here in Bushwick last year.
01:15Earlier this year, we also did in East Palo Alto.
01:18So that's part of our longstanding commitment, not just for today's champions, but tomorrow's as well.
01:24The U.S. Open is just one piece of Emirates' massive sports investment portfolio.
01:29The airline sponsors all four tennis grand slams, the Emirates NBA Cup, major soccer clubs and horse racing events worldwide.
01:37Travel is what we're passionate about, and passion goes with sports.
01:41And so we want to tie those two passions together, not just for your individual teams or sports, but also the passion of travel and seeing the world.
01:48Emirates has poured $6 billion into fleet improvements, bringing premium economy to 10 of their 12 U.S. gateways, the same experience tennis fans can preview right here in their U.S. Open suite.
02:00Customers can experience a little bit of taste of that here at the U.S. Open, where our lounge is inspired by those new seats in premium economy, where we've taken actually 54 seats into a private cabin for premium economy travelers.
02:14In an era where fans are increasingly savvy about corporate sponsorships, Emirates has found a formula that works, whether you're 30,000 feet up or courtside at the U.S. Open.
02:25For Cheddar, I'm Chris Castellino.
Comments