- 4 months ago
Cash Cobain & Zeddy Will join Billboard Unfiltered to debate and share their hot takes as to who the king, or queen, of New York rap is. From artists like Joey Bada$$ to Nicki Minaj to Jay-Z, who will be crowned? Keep watching to find out!
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00:00Yo, what it do, what it do, what it do?
00:03What is going on, ladies and gentlemen?
00:05And welcome to our first ever live edition of Billboard Unfiltered.
00:11It's going to be a fire, fire episode.
00:13Oh, yeah.
00:15It is going to be really, really good.
00:17Before we get started, I'm going to announce our panelists one by one.
00:21So let's start with Billboard's very own staff writer, Kyle Dennis.
00:30Yeah, yeah, yeah.
00:32Yo, yo, yo.
00:32Black man.
00:34What it do?
00:34How y'all doing tonight?
00:36Yes, sir.
00:37Yes, yes.
00:39Next up, coming to the stage, he was named one of Billboard's artists to watch for R&B Hip-Hop 2025.
00:46Queens get the money.
00:48My brother, Zeddy Will!
00:56How y'all doing?
00:58What up, what up, what up, what up?
01:01Big Zed, what's good, my brother?
01:02Feeling good.
01:03Let's get it, let's get it.
01:04Next up, coming to the stage, for sure, multi-platinum artist-producer, the good brother, Cash Cobain.
01:16How y'all doing?
01:29What's good, y'all?
01:31Yeah, yeah, yeah.
01:33What's good, Cash?
01:34And then, lastly, of course, Billboard's very own host, superstar, Mr. Lisa Shannon!
01:47What's up, y'all?
01:49Hey, hey, how you doing?
01:50Carl, I need you to introduce me into every room that I walk into, because that was nice.
01:54Oh, listen, say less, I got you.
01:56I like that, I like that.
01:57I got it, y'all have a good show.
01:58Thank you, thank you.
01:59First of all, thank you all for coming and being a part of our first Billboard Live Studio audience.
02:09Shout-outs to y'all for making it here today.
02:11It's a beautiful day, so we appreciate y'all spending it with us.
02:14And everybody at home, thank you for tuning in.
02:17All right, so this is Billboard Unfiltered, where we discuss hot-button topics.
02:22Now, let me let y'all know how today's going to go, all right?
02:24So each one of our panelists is going to get 90 seconds to give their opening statements.
02:29We're going to go back and forth, a little healthy debate, very healthy here, no toxicity allowed.
02:35And then I, along with y'all, so I'm going to be calling on y'all a little bit later,
02:40so make sure y'all are taking all those notes, seeing whose points you agree with,
02:44and we will crown who is the king of this debate today.
02:48And then that person will be able to give their unfiltered take and talk their shit.
02:54All right, everybody got it?
02:55Yeah.
02:55Y'all ready to tap in?
02:57Because I'm ready for y'all, okay?
02:59All right, cool.
03:00Now, to my panelists, are y'all ready for today?
03:03Of course.
03:04I think so.
03:05Of course.
03:05You think so?
03:06I know so.
03:07I'm ready.
03:08Oh, you was talking already back there, so I know.
03:11I'm ready.
03:12Yeah, y'all need to get ready, actually.
03:14I should have asked y'all that question.
03:16That's on me.
03:16I apologize.
03:17Okay, so today we are going to be discussing who is the king or queen of New York City hip-hop right now, okay?
03:26I know, it's a big question.
03:27I just felt the whole room breathe.
03:30Yeah, it's a big question.
03:30So, Kyle, since you are not new to this, you're true to this, you are going to be our first person.
03:3690 seconds on the clock, starting now.
03:39All right, you know, when I think of the king of New York hip-hop or the queen of New York hip-hop, it's whoever's barred up right now, whoever's consistently pushing their pen, whoever is maintaining our reputation as a region who is unafraid to get into the paint and just start sparring with people.
03:55And I think this year, no one proved that more than Joey Badass.
03:58You know, he basically single-handedly took on an entire coast and won.
04:01That new album is Flames.
04:03He's got this tour coming up.
04:04I'm really proud of the way that Joey's maneuvered this year throughout music, throughout fashion, throughout acting.
04:09I think he knocks all the facets of what makes a New York cat a New York cat.
04:13And I don't actually need 90 seconds.
04:15I'm done.
04:16Joey, hell yeah.
04:19That was smooth.
04:20Okay, someone prepared.
04:22I like that.
04:22I like when people come prepared.
04:24All right, I'm going to save my questions that I'm locking in.
04:28I'm going to save them.
04:29Zeddy, you have 90 seconds, starting now.
04:33So I think the queen of New York is Nicki Minaj.
04:37And I say Nicki because she's been able to, you know, still for all these years, come back, Celebrine is out.
04:44She just did MSG, we're twice back-to-back.
04:47Her fan base is still crazy to this day.
04:48She got all the hit records.
04:50The numbers don't lie.
04:51I'm going Nicki.
04:52I don't need that much time.
04:54See, he had 40 seconds.
04:55I'm going 25.
04:57It's Nicki.
04:58Mine is Nicki.
04:59On the spot.
05:00That was quick maths.
05:01I literally had no idea, so thank you for that because I really didn't know how to add.
05:05I appreciate you.
05:07All right, now Cash, you have 90 seconds.
05:09You ready?
05:10Yeah.
05:11I need 10 seconds.
05:12Yeah, because I'm cheating.
05:13The king of New York is Jay-Z.
05:15You know what I'm saying?
05:16That's it.
05:18Okay.
05:19He gave you eight.
05:20That was seven.
05:21That was seven.
05:22That was crazy.
05:23All right, so we have some really big claims on this stage today.
05:28Yeah.
05:29And they're all very different responses.
05:32I feel like I have to ask, like, I think you kind of gave me some insights into your logic,
05:40but what, to you, establishes someone as, like, royalty of a whole city, a whole state?
05:46Why these picks?
05:48I need some background.
05:50I need some insight into your thoughts.
05:53Who wants to take it first?
05:54I mean, it's Jay-Z.
05:56You know what I'm saying?
05:57Yes.
05:58Beyonce.
05:58You know what I'm saying?
05:59Like, multi-platinum album.
06:03President of Death Jam.
06:05Like, come on.
06:06It's Jay-Z.
06:07The richest.
06:08He's like the richest rapper, right?
06:09So it's just based off of success.
06:12What didn't he do?
06:13Accolades.
06:13Longevity.
06:14What didn't he do?
06:16Well, that's a great question.
06:17A lot of people don't have the answer for that.
06:20Myself included.
06:20Yeah.
06:21All right.
06:22But, Zeddy, you mentioned some big claims, which I appreciate, but...
06:25I'll go...
06:26I would say longevity.
06:27I would say, like, accomplishments, too.
06:29Like, she's...
06:31Like, album after album has been crazy.
06:33And she's, like, a feature queen.
06:35Like, she know how to body every song she get on, from start to finish.
06:40And people are still talking about her to this day.
06:42She can't go away.
06:43She's still relevant.
06:44And, like I said, she's still selling out arenas.
06:47Like, that's not, like...
06:48You can't.
06:48Like, a lot of people just can't do that.
06:49Especially from, you know, where she started rapping a while ago.
06:52Like, so that's why I got Nicki.
06:54Accomplishments, for sure.
06:55Longevity is big.
06:57That is big.
06:58Now, Kyle, you have a very different answer.
07:02Yeah, my logic was a little bit different.
07:04When I think of Joe, you know, I'm just thinking of...
07:06If someone is the king or, like, the representative of this region, like, just putting on the best face
07:11for what New York can offer in 2025,
07:12I feel like he's doing that musically.
07:15Now, I also have to wonder, when we talk about kings and queens and stuff like that,
07:19I feel like hit records is also a part of that.
07:21Do any of our picks have a record in 2025 that's moving the city?
07:26No.
07:27Oh?
07:27No.
07:28Should we change some picks?
07:30What's going on?
07:31Does it matter?
07:32His wife do.
07:34What's the record?
07:37No, Nicki just had one, though.
07:39Which was?
07:40She had the Everybody record last year.
07:41Just?
07:42That was a minute ago.
07:43That was 24?
07:44That was two years ago.
07:45That was a year and a half ago.
07:46That was...
07:47That's the most recent than Hov and...
07:52You're going off Beyonce with Hov.
07:53V don't count right now.
07:54Wait, wait, hold on, hold on.
07:55V does not count.
07:55You want Beyonce to give...
07:57I'm using my trump card.
07:59Yeah, yeah, yeah.
07:59It's crazy going on.
08:01She making country music right now.
08:02What you doing, bro?
08:03That's not even hip-hop.
08:04You said Joey Badass.
08:06I did say Joey Badass.
08:07Good.
08:08Yeah.
08:12Do you have some thoughts there?
08:16He's tough.
08:17You feel me?
08:18I don't think he's the king of New York.
08:21I get what you're saying, though.
08:22Yeah.
08:22He the only one that took it there.
08:24It was, you know, for me.
08:26But like you said, who has hits this year?
08:29You know what I'm saying?
08:30That's true.
08:31Who does that?
08:32That's why I tweeted.
08:33I said...
08:33Who got hits?
08:35That's why I said Jay-Z.
08:37I mean, nah, Joey is still pushing his pen.
08:39I would say he's one of the only New Yorkers that's really like locking in and pushing
08:43their pen.
08:43But like 2025, what's dropped recently?
08:50I mean, y'all talking Kings.
08:50I'm talking Queens.
08:51I could do this debate.
08:53That's the bar.
08:54I like that.
08:54So you're talking about Queens, though.
08:55But where does Cardi fit in?
08:58If we talking this year...
09:00If we talking this year...
09:01She got it.
09:02She is putting records out.
09:04We had outside.
09:05We had...
09:05She about to drop an album.
09:06She just dropped that.
09:07She about to drop an album.
09:08Flip a J record on that one.
09:10What if Nicki come out and drop her banger?
09:11Like just to...
09:12Did she just see this?
09:13She'd be like, you know what?
09:14I need to give him some...
09:15Like, boom, drop a banger.
09:17We better all get a cut of that record.
09:18Now look...
09:18Yeah, we got to need some royalties.
09:19I heard Jay-Z about to drop some...
09:21Yeah.
09:22That's going to shake the world.
09:22That's going to shake the world.
09:23What you heard, Cash?
09:24That's what I heard.
09:25He knows something.
09:26That's what I heard.
09:27He knows something.
09:28That's going to shake the world.
09:29We going to hear Jay on the Suzy Beat soon?
09:31I don't think so.
09:32Damn.
09:33You never know, though, bro.
09:34I'm talking about Beyonce, though.
09:36I'm trying to hear Beyonce.
09:37This man might act...
09:38There you go, y'all.
09:40This little agendum to his claim is crazy.
09:43The B-grandfather clause that you just put in there.
09:46Beehive.
09:48Always.
09:49Yeah.
09:49Smart man.
09:50Smart man.
09:50Well, what do you think constitutes the characteristics of somebody who commands the city?
09:58What is that, based off of your picks and based off of what you see for the past and future of New York City hip-hop?
10:06I feel like your borough got a rally behind you.
10:08Yeah.
10:08I feel like you got to be able to sell out iconic venues in the city.
10:12Whether it's MSG, whether it's Paramount, whatever it is, you sell them out, you can at least book them type shit.
10:19But I also think, you know, the king or the queen got to be shifting and leading the culture of the city also.
10:25Yeah.
10:26Even if the record is not a hit anywhere else, if you play it in a New York club, it goes up and it goes crazy.
10:30Like, if you're king or queen of this region.
10:32You think Joey Badass could sell out MSG?
10:36That's a great question.
10:38I think if he were to do...
10:41Oh, Bulkley's.
10:42You got Bulkley's too.
10:43You got Bulkley's.
10:43Like a 15, 10 year anniversary show, one night only type situation, I think he could do that.
10:48Like an actual distorted off new music, I will not say that.
10:51Shout out Joey.
10:52No, I think he could.
10:53I think, yeah, if you put it together, I think he could sell out MSG.
10:56Yeah?
10:57Hell yeah.
10:58What about Rocky?
10:59Rocky, what?
11:00What?
11:01King of New York?
11:02A$AP Rocky?
11:02A$AP Rocky.
11:03Thoughts on that?
11:04Huh?
11:05Thoughts on that?
11:06Like King of New York?
11:07Yeah.
11:07A$AP Rocky?
11:08Yeah.
11:09I mean...
11:11I go Jay-Z.
11:15I go Jay-Z.
11:16I go Jay-Z.
11:16Home is really like...
11:18I go Jay-Z.
11:22Oh, shout out to A$AP Rocky.
11:25He definitely like...
11:28A trendsetter from like...
11:29I would say like in 2011, 2012, 2013, definitely King of New York.
11:35But who's looking right now?
11:37Yeah.
11:38I'm going back.
11:39Jay-Z.
11:40So all of these, I feel like we can all come to the consensus that of 2025, of these picks,
11:49that may not be a claim.
11:51Like a real, real, real claim.
11:53Yeah.
11:53But I do want to know about like, what is the anthem?
11:57What is their anthem that they have that you put on right now, 2025, and they bang?
12:02What is that one?
12:05You can play New York, Empire State of Mind, with Lisa Keys.
12:10Another.
12:11Sorry.
12:11That's hot.
12:11That's great.
12:12So like one song that like you play and it's like, who's my claim?
12:16Like, if you, what Nicki track you putting on that New York is going crazy for?
12:22That you're driving down the streets and you're hearing coming out of the car?
12:26Oh, I'm Chun-Li.
12:27Can I say Chun-Li?
12:29Like I'm...
12:30What?
12:33Yeah.
12:34Yeah, nah, Chun-Li.
12:36For sure.
12:37Yeah.
12:37Itty Bitty Piggy?
12:37Yeah.
12:38That too.
12:39I was going to say, I feel like that's the one.
12:40Okay, that one too.
12:41All right, most recently though, I would say, I would say the Chun-Li joint, but...
12:46Because that's, like, that's New York.
12:48That's, like, the feeling of it.
12:50Like, regardless, that was like, you know where she's from when she spits on that.
12:56I'm trying to go just as recent as possible, like, because we said, like, you needed something
13:00that's like, they have dropped songs this year or just close to it.
13:04It doesn't have to be close to this year.
13:05I mean, just like, what is that one that you put on that New York is going to be like,
13:09oh, like, you know what I mean?
13:11Nah, I'm going to go Chun.
13:12That's a great one.
13:13That's a good pick.
13:14Okay.
13:14Yeah.
13:15I need to know about Joey's.
13:16I feel like I'm getting back into a corner because my guy don't really do hits like that,
13:20but I feel like niggas still love Devastator.
13:22Niggas still love One Train.
13:24Like, you know, he got a couple.
13:25He got a couple.
13:26Okay.
13:26I just heard the whole, like, the sounds were crazy.
13:31The sounds was kind of crazy.
13:32I feel like y'all not on my side, bro.
13:33That was crazy.
13:35All right, now, Jay, I know you said Empire State of Mine, but I need another one.
13:38Because I feel like that's, like, that's, like, um.
13:40That's, like, the world's answer.
13:41Yeah.
13:41That's not really ours.
13:42That's what, like, people who come here are, like, oh.
13:44New York.
13:45It's New York.
13:46We're saying New York.
13:46It is, but it's just so.
13:48But it's, like, not New York.
13:49It's tired.
13:49You know what I mean?
13:50It's, like, bigger than New York.
13:51Kind of.
13:51That's what it got to be, bigger than New York.
13:54You want me to go to New York?
13:55I'm, like, like, if you were.
13:57I want to know what the old heads are playing.
13:59The old heads?
14:00Yeah.
14:00They are not playing Empire State of Mine.
14:02They're not.
14:03They're definitely not.
14:04P.S.A. type shit.
14:06Mmm.
14:07What?
14:07What players?
14:08Public.
14:09Huh?
14:09Imagine that players.
14:12I mean.
14:13What were you about to say?
14:14Niggas don't play that neither, like.
14:18I'm not imagining if I was driving on the street right now.
14:21What's happening here?
14:22I feel like niggas play the PSA.
14:23You play Excuse Me, Miss, you know, like, the hits.
14:25You know what I'm saying?
14:28Big Pippen, definitely.
14:29Public Service and L.
14:30UGK, yeah.
14:32Oh, no, like, definitely.
14:33Yep.
14:34You know what I'm saying?
14:35Girls, girls.
14:3599 problems.
14:36I guess Jay really is.
14:37Oh, what's up?
14:38Yeah.
14:39Girl off your shoulder.
14:41Yeah, yeah, yeah.
14:42Yeah.
14:42That's a big one.
14:43Yeah.
14:43Yeah.
14:43For sure.
14:44For sure.
14:45For sure.
14:45For sure.
14:46Okay.
14:47What song?
14:48You said?
14:48Yeah, Summer.
14:49That's a great one.
14:50That's a good one.
14:52So, you think, and sorry, Kyle, because I don't think you're, this doesn't apply
14:57in the longevity.
14:59Sorry.
14:59Sorry.
15:00It's all right.
15:00It's all right.
15:00But do you think that, like, can anyone dethrone these two in your mind?
15:08Like, is it possible?
15:10It's hard.
15:11Nah, it's going to be hard.
15:13You know what I'm saying?
15:14Like.
15:14I think it's possible.
15:15For sure.
15:16But it's going to take a while.
15:19Like, it'll take a while.
15:21Who was that girl before Nicki in New York?
15:23Yeah.
15:23Yeah.
15:24Right.
15:25Yeah.
15:25I'm bugging.
15:28Showing my age.
15:29Nah, but yeah.
15:30I feel like it's going to take a while, though, for sure.
15:33Hov?
15:34You think somebody can take Hov?
15:36I feel like Hov top.
15:37I don't think nobody's going to do it with Hov there.
15:39He got Beyonce.
15:40It's going to be.
15:40I feel like Hov.
15:41I ain't going to lie.
15:41There's going to be no other Beyonce.
15:43I'm sorry, y'all.
15:45I feel like Hov is, like, beyond King.
15:47Like, he's in, like, his own position.
15:49No one's toppling that.
15:52Below that, I think people can still jockey for that position.
15:55But, like, he's solidified as just the legend of Hov.
15:57So you got, like, who you got after Hov?
16:01After Hov?
16:02Like, contemporary?
16:03Or, like, all time?
16:04All time.
16:06Oh, personally?
16:07DMX.
16:07That's just me.
16:08DMX?
16:08Oh, that's a good one.
16:09That's me for my number, too.
16:10That's a great one.
16:11Yeah.
16:13Can't argue with that one.
16:16X?
16:16So, if we're taking our picks aside, and I'm just thinking, from y'all's perspective,
16:22what makes a New York anthem in 2025 today?
16:25Like, what does a song have to have?
16:29Gotta make you move.
16:31Like, it definitely gotta make you move.
16:33Yeah.
16:36And it can't just be catchy.
16:39It gotta make you move and feel a certain type of way.
16:42Like, a feeling that you just, when you hear the song, you feel it.
16:45You want to go off, you want to feel it again.
16:47That you want to turn the song back on.
16:49That's my, that's what I feel like.
16:51What's that feeling?
16:52Because I know what it is, being here.
16:54But if you're not from here, or you don't live here, what is that feeling?
16:57How do you describe that?
17:02I don't, like, I don't explain it.
17:06Like, every song is kind of different.
17:08But the anthem, it's just addicting.
17:13Like, it's just like, I don't, I don't explain it.
17:15Yeah.
17:16You want to hear that shit?
17:18Yeah, like, you...
17:18It's gotta capture, like, the attitude of New York.
17:20Yeah.
17:21Like, we have a very specific way of just, like, walking into a room, just talking shit.
17:25Just like, the way that we carry ourselves, that the song can capture that.
17:29Like, it's solidified.
17:30Like, that's gonna be the anthem.
17:31That's just so interesting, because these picks, like, if you're saying it's in 2025, has that changed then?
17:38Or has that just been the same?
17:40Like, has it just been a consistent feeling that we can't...
17:43It looks consistent, but it does vary by generation.
17:46Like, this generation's New York anthem won't necessarily sound like the last ones, but it still feel like New York regardless.
17:52Yeah.
17:53That's crazy.
17:54One of one.
17:54Okay, now, I appreciated this banter, this back and forth.
18:00I feel like I really got to think about y'all's insights, why you Beyoncé, why you chose what you chose.
18:08He don't need a song.
18:08He just say Beyoncé.
18:10J plus B equals my answer.
18:12So, I am gonna give you 30 seconds, though, to really take your take home and convince me.
18:21Because right now, I'm a little split.
18:23So, 30 seconds, Kyle.
18:24I am.
18:26You want to start the other side of the table?
18:27Huh?
18:27I kind of want to hear the J&B rap up first.
18:30All right.
18:31You know what he gonna say.
18:32No, no, no, no, no, no, no, no, no, no, no, no, no.
18:33He only need two seconds.
18:34I want to hear Beyoncé.
18:36I got to think of different ways to bring up Beyoncé, so I want to hear Joey's back.
18:41I'm calculating it.
18:41You need to be employed.
18:42I need to get, like, you need a gold B card after this.
18:45Exactly.
18:45Okay.
18:45It'd be half.
18:46All right.
18:47So, you ready, Zeddy?
18:47You want to take it first?
18:51All right.
18:53Let's start it.
18:55Okay, boom.
18:56I'm gonna stay with Nikki as the queen of New York.
19:00Because there's no woman, girl, whatever, in the past couple years that has been able
19:07to accomplish as much as she's accomplished, or just show that they're on the trajectory
19:12of doing what she's done to this point.
19:15Accompliments don't lie.
19:17Numbers don't lie.
19:18She's still that girl.
19:20The barbs are crazy.
19:21I ain't a barb, but...
19:24Yeah, I love Nikki.
19:26Nikki the top.
19:27Nikki the top.
19:28Barb goes over his head, like, number one barb.
19:31I'm like a baby barb.
19:33I'm a baby barb.
19:33I'm growing at some point.
19:35All right.
19:35Are you ready?
19:36Joey's back.
19:37Oh, you really?
19:39I can't wait to hear it.
19:41I just want to hear it.
19:43All right.
19:43You ready, Kyle?
19:44Yeah.
19:44All right.
19:46And...
19:46Right.
19:47Oh, wait.
19:47Sorry.
19:48Let me give you a full 30 minutes.
19:48Yeah, that was kind of crazy.
19:49My bad, my bad, my bad.
19:50Okay.
19:51It's New York.
19:52It's the birthplace of hip-hop.
19:54When I talk about hip-hop and when I think about it, what I love most about it, it's
19:57bars, it's lyrics, and it's this, that.
20:00I'm going to get into the pain and spar with anybody, and I'm going to take on an entire
20:04coast by myself and win.
20:05And while I'm doing that, I'm going to corral all my other Brooklyn niggas and get them
20:09on an album and launch a tour in the same year and keep it pushing and keeping the
20:13focus on the lyricism and on just being the best MC you can be.
20:17And that's much more New York than that.
20:19I feel like Joey got that.
20:22Period.
20:24Don't mess with my man.
20:25That's crazy.
20:26All right.
20:27All right.
20:27All right.
20:27All right.
20:28Now, you got all of your, you got it together?
20:31You're going to be high.
20:31Give him five seconds.
20:33If I could, I would give him three.
20:35He's going to say crazy.
20:35But I actually think you're about to, take up the whole 30.
20:38Take up the whole 30.
20:39I want, I want to.
20:40I'm going to try.
20:41Okay.
20:4130 seconds starting now.
20:43All right.
20:45I came from the bottom, you know, selling drugs.
20:48And I made it all the way to the NFL, Super Bowl, Curry in it, Rock Nation, Rihanna, Kanye West.
20:58Who else?
20:59You going to help me?
21:01Foxy.
21:01Rock Aware, Foxy, Dipset, if you want to be technical.
21:06Like, come on.
21:07Beehive.
21:08Come on.
21:09You know what I'm saying?
21:10Like, what else do you want me to do?
21:12I'm a big homie.
21:13You know what I'm saying?
21:13Big homie.
21:16Yeah, thank you for that.
21:19That double stomp was crazy.
21:21That, what's up?
21:22That's from yours.
21:22That really took that home for me.
21:26Okay, I'm so glad I don't have to decide this by myself because it's actually really hard and really difficult.
21:31Each one of our panelists has a very, like, unique point that any time of day could be argued.
21:40So, thank God I don't have to do this by myself.
21:42So, I want to hear from y'all.
21:44Who thinks that Kyle took this one?
21:47Go ahead and make some noise.
21:48I need some claps.
21:49Come on.
21:50Y'all being wacky.
21:51They being real.
21:53Real.
21:54Y'all mad.
21:55Y'all mad.
21:55Next.
21:56Let's see.
21:56I like Joey badass, too.
21:58We're going to do better, okay?
22:00All right.
22:01Who thinks that Zeddy took it?
22:05My brother.
22:07The girls like Nikki.
22:08Ladies know.
22:09Ladies know.
22:10You cheated.
22:11Right, man.
22:11Nikki.
22:12Nah, nah, nah.
22:13Two boys over there.
22:14Nah, man.
22:15He's over there with me.
22:16Nah.
22:18Baby barbs.
22:19All right.
22:19And who thinks that Cash got it today?
22:24Okay.
22:24Rock in front of the rockers in the building.
22:26That's a beehive.
22:27That's a beehive yelling right now.
22:28That ain't nothing else.
22:29I know.
22:29I heard it.
22:30I heard it.
22:32Okay.
22:32All right.
22:33The beehive stronger.
22:35The beehive is strong.
22:36We here.
22:36That's crazy putting the beehive and the barbs against each other today.
22:40Keep me out of that shit.
22:41I don't want to be nowhere involved with that.
22:42Okay.
22:43So, based off of the debate that we've heard today, the input from y'all, I am going to
22:51have to say Zeddy took this one.
22:54Hey.
22:54Oh.
22:56Hey, that's Queens.
22:57Nikki from Queens.
22:58I'm from Queens.
22:59It just makes sense.
23:00It just makes sense.
23:02Your argument was really...
23:04I like that you said, like, what she's done, if you think about anyone in the same amount
23:10of time, like, the track isn't the same.
23:13That could be argued because it's a different time in hip-hop.
23:16It could be...
23:16There's so many things to argue down, but that's what really sold me.
23:21So, because you won, today you get to give your own filter takes.
23:25We're going to put 60 seconds on the clock, and you just get to talk your shit.
23:28Like, say whatever you want to say.
23:30You have 60 seconds.
23:31I get to say, like, whatever I want to say.
23:33Whatever.
23:33And it's unfiltered.
23:34It's unfiltered.
23:35I see unfiltered, but I want to make sure.
23:37Yeah, like it is.
23:38Yeah, yeah, yeah.
23:3960 seconds.
23:39There is no filter, for real.
23:40Okay.
23:41You ready?
23:4260 seconds.
23:43Starting now.
23:45All right.
23:48I'm going to just start by saying New York is coming back.
23:52They tried to say New York hip-hop was dead.
23:55You got people like me.
23:56You got people like Cash dropping hits and bangers.
23:58Nicky is the best.
24:04Hov is the best.
24:06Joey's the best, too.
24:08But Nicky outbeats both of them.
24:12And, yeah.
24:14I don't really know what else to say.
24:16About anything.
24:17It doesn't have to be about New York.
24:18Yeah, I'm trying to think.
24:20Talk about Atlanta.
24:21Uh-oh.
24:22ATL?
24:23Yeah.
24:23YK Nice.
24:25They going crazy over there.
24:27Atlanta got a lot of nonsense going on right now, though.
24:32You got to figure that out.
24:34I thought Atlanta was stronger than what I thought.
24:37You know what I'm saying?
24:37But, yeah.
24:39I'm always bigging up New York, though.
24:40I love New York.
24:41Atlanta figure out what I got going on.
24:43And shout out to Billboard.
24:43ATL over there.
24:50Crazy.
24:52All right.
24:52So bringing it back to New York, though.
24:55I do want to ask y'all some questions, because I'm so glad that y'all are here with us today.
24:59But I want to know what you think is the New Age New York City anthem right now.
25:08And why?
25:11It's a lot going on right now.
25:13It's New Age.
25:17Anthem.
25:19It's not just one.
25:21What's on your list?
25:23All right.
25:24I'm going to be biased.
25:26It's us.
25:26Oh, yeah.
25:28Shit.
25:31It's us right now.
25:32Walk the eye.
25:33Walk the eye.
25:34Like New York right now.
25:36Get jiggy.
25:38You know what I'm saying?
25:39Sure.
25:40You know what I'm saying?
25:41Chipping on the yacht.
25:42Phil.
25:42Tour again.
25:43Tour again with your friends.
25:44Yeah.
25:45Phil.
25:46We got it.
25:48I don't want your friend.
25:49Wait.
25:49Can you name somebody else?
25:51I don't want your friend.
25:53I can't think of nobody else.
25:56I mean.
25:56Can you think of somebody else right now?
26:01Right now.
26:02I can't.
26:03You.
26:03Right now.
26:04Y'all the princes.
26:05What can I say?
26:05Yeah.
26:06We always talk about it.
26:07But like it's like.
26:07We put the state on the back.
26:09We can't really talk.
26:11And it's coming from two different like.
26:12Two different styles.
26:13Two different flavors.
26:14Like.
26:15We just know.
26:16You know.
26:17We understand hits.
26:17And we understand we get the people going.
26:20Oh, yeah.
26:21How do y'all know when you have like.
26:23That one.
26:24Like.
26:24What's that marker for y'all?
26:25Where I'm like.
26:26Damn.
26:27People really fucking with me.
26:28Like.
26:28How do you know?
26:29I think like.
26:30When we making the songs.
26:32We just have fun.
26:33That's my brother for real.
26:35Like.
26:35Yeah.
26:35We have fun making them.
26:36We.
26:37We send each other.
26:38Our records.
26:39And.
26:39You know.
26:40We play it in the house.
26:41I go to his house.
26:42We play it.
26:43You know what I'm saying?
26:43So.
26:44Yeah.
26:44I feel like.
26:46Old school way of doing it.
26:47I know y'all used to go to the club.
26:48And play it in the club.
26:49So.
26:50Thank God.
26:50We got TikTok.
26:51We got Instagram.
26:52So you can just throw a little reel up.
26:54A little snippet up.
26:55And see what they rocking with.
26:56But.
26:56I mean.
26:57Cash is one of the people that.
26:59I really see on my own two eyes.
27:00He has people in the studio.
27:02To really.
27:02Yeah.
27:03See if they like the record or not.
27:04And that was one thing I kind of picked up on.
27:06So when I'm in the studio.
27:07You know.
27:07I got people in there.
27:08Girls in there.
27:09You know.
27:09Record for the girls.
27:10Like a party.
27:10Yeah.
27:11You know what I'm saying?
27:11Have a party in there.
27:12So.
27:13That's when you know you got one.
27:14Everybody like.
27:14Like ooh.
27:15In real time.
27:16I'm not waiting.
27:17I'm not waiting.
27:17I need to know if this shit is.
27:18Is flocked now.
27:19Like or not.
27:20Yeah.
27:21Yeah.
27:22So.
27:23You talked a little bit about social media.
27:25But.
27:25I know.
27:25And I know that's a huge tool in music.
27:28Being able to put up snippets.
27:29Being able to see what the people feel.
27:31But also being able to connect with each other.
27:33I know you.
27:34Just featured on Swag.
27:36Justin Bieber's Swag.
27:37Yeah.
27:37And that came through with a DM.
27:40Right?
27:40Yeah.
27:41How did that.
27:41Tell us how that came to be.
27:43He was bummed.
27:43Hey.
27:44Justin Bieber kept using like.
27:45Tripping on the yacht.
27:47For like his post.
27:48So I said.
27:49Nah.
27:49I got to hit the nigga up right now.
27:50I ain't gonna play it.
27:52I wrote him.
27:53And we got to do a song.
27:55He agreed with it.
27:56He sent me his number.
27:57And then.
27:58Yeah.
27:59It was like.
27:59I mean.
28:00I pulled up on Bro.
28:02He was just bullshitting.
28:03Like he wasn't even dead serious.
28:05But.
28:06Must say that.
28:07He like.
28:07Yo.
28:07Fix it up.
28:08So I can put it on the album.
28:09And like the next day.
28:11Came out.
28:11I was like.
28:12It's been crazy.
28:13So y'all.
28:14Y'all were just vibing.
28:15And then.
28:16Yeah.
28:16Yeah.
28:18I thought it was Justin though.
28:20What was that studio session like?
28:22It wasn't even like a studio.
28:23It was like a crib.
28:24For real.
28:25You could sit on the couch.
28:26But like.
28:27They had like.
28:28Instruments.
28:29And like the computer.
28:30Right in the middle of the speakers.
28:32Just passed me the mic pose.
28:33And just.
28:34I was just rapping.
28:35Is it similar to how you approach making music?
28:38Nah.
28:39No.
28:39Very different.
28:40Yeah.
28:41So it wasn't like.
28:42What was that he said?
28:42It wasn't like the club.
28:43Like the people were in the studio with you.
28:45It was people.
28:45It was mad people there.
28:47It was mad people there.
28:49His sessions is a club.
28:50But it was like the crib though.
28:51It was like a crib.
28:52A house.
28:53It was mad people there.
28:54But.
28:55My studio session is a party.
28:57Is there anything that you took from that.
29:01No.
29:01Process.
29:02No.
29:03You were like.
29:03That was a one of one.
29:04I went.
29:05Nah.
29:05I seen.
29:05Like.
29:06I seen people do that before.
29:07Like.
29:07Oh.
29:07Okay.
29:08That wasn't like.
29:08But I just don't be doing that.
29:09Yeah.
29:10You're like.
29:10No.
29:11I know what the vibe is.
29:12For me.
29:13For me.
29:14Yeah.
29:14Yeah.
29:15And you worked with Eddie Benjamin on that one as well?
29:17Yeah.
29:18Yeah.
29:18What was that like?
29:19I think.
29:20I think he was there too.
29:21Yeah.
29:22He was there.
29:22Eddie Benjamin.
29:24Dylan Wiggins.
29:25You know.
29:25A whole bunch of musical genes.
29:27It's just coming together.
29:29Making it happen.
29:30Yeah.
29:31Now.
29:31Zeddy.
29:32You have an insane ability to blend worlds in your music.
29:38So.
29:38Something that you mentioned earlier that I love is like you talked about this feeling.
29:41Is that what motivates you in the process of making.
29:44In your own process of making music?
29:46Yeah.
29:46Like.
29:47Once I found my sound.
29:48And what kind of music I wanted to put out.
29:50I just didn't shy away from me.
29:53You know.
29:53I'm a 23 year old boy.
29:55Man.
29:5523 year old man.
29:56Period.
29:57That's living a good life.
29:59Having fun outside.
30:00So I'll try to put that in my music as much as possible.
30:02Whatever makes me feel good in real life.
30:04I throw down my music.
30:05So it's not too far off.
30:07So we talked about the studio sessions.
30:09And like how you've been able to grow.
30:12How you approach that.
30:14But like.
30:15Is it something that you hear.
30:17That like.
30:18How quickly is it that you hear something.
30:20And then you're like.
30:20I have to create.
30:21Or I have to put this down.
30:23Or is it something that you like marinate on.
30:24And then bring it back into the studio.
30:26No.
30:26Like I feel like it's different with every record.
30:27Like some records you'll just like hear.
30:30Like I listen to a lot of beats while I'm driving.
30:32Like I don't really listen to music a lot.
30:33Like I listen to beats a lot.
30:34In the car.
30:35In the shower.
30:37I'm laying down.
30:37Like I listen to a lot of beats.
30:38So if I get inspiration from something right then and there.
30:42I'm going to go to the studio.
30:42Because I record mostly all my stuff by myself.
30:44All these songs.
30:45I record it on band live in my house.
30:48A lot of people don't know that.
30:49Yeah.
30:49I record everything by myself.
30:50So if I got some inspiration.
30:52I'll do it right then and there.
30:53But a lot of times I'll hear a beat.
30:54And I'll be like.
30:54I don't really like it.
30:56And I'll let my little brother hear this.
30:57Whatever the case may be.
30:58And he'll be like.
30:58Nah.
30:58This is one.
30:59So I'll go back and do it.
31:00So it really just varies.
31:02Depending on the song.
31:03Do you like.
31:03Do you use voice memos a lot?
31:04Like when you're not close to.
31:05Nah I never really got into that.
31:07Yeah.
31:07Nah.
31:08Well see what I do.
31:09It's not voice memos.
31:10But I record.
31:11I record myself on like Snapchat and Instagram.
31:12I can video myself.
31:13I'll be looking crazy.
31:14But it's just for me.
31:15I record a little video.
31:16And get the melody down.
31:17Like the hook or whatever.
31:18Or the flow.
31:19And I just put it down later on.
31:20And I get to the studio.
31:22That's interesting.
31:23Like to be able to like see yourself.
31:25Yeah I record it.
31:25Figuring it out.
31:26Yeah.
31:26Yeah.
31:27As opposed to like hearing it.
31:28And being like alright cool.
31:29It's like you get to see.
31:31Yeah.
31:31When you get it right.
31:32Because I like to like record.
31:33Because I get to see my flow.
31:34And how I'm bouncing with the beat.
31:36So I get to like kind of like get every part of what I want to put down.
31:39If you just voice memo.
31:41You could be all dry.
31:42Like oh look.
31:42Now you can enjoy the cooler.
31:44Nah I need to see me.
31:45Now you can enjoy it.
31:46Yeah.
31:46I need to see it.
31:47Yeah.
31:47Yeah that's my process.
31:48Well you hit that pocket.
31:49I like that.
31:50That's something that I don't think I've ever thought of.
31:52Being able to like see your own self.
31:54See my feeling.
31:54See the bounce.
31:55Yeah.
31:55It's see the feeling.
31:57Exactly.
31:57I like that.
31:58I like that.
31:59Alright.
31:59So.
32:01You've heard us chat.
32:02We got to ask our questions.
32:03Now I want to hear from y'all.
32:05So we have some questions from the audience.
32:07That boy came with a mic.
32:09Yes.
32:09Came out of nowhere.
32:10Thin air.
32:11So.
32:11Take it away.
32:13Okay.
32:13So our.
32:14My question is.
32:17If your music.
32:18This is for both of y'all.
32:18So if your music was a late night meal.
32:21What would it be?
32:24Make your music a snack.
32:27Popcorn.
32:30No bad.
32:31You started from nothing.
32:32And then it popped.
32:33And it's good.
32:35Yeah.
32:36Yeah.
32:36Yeah.
32:36Right there.
32:37Popcorn.
32:39Ice cream.
32:41Ice cream.
32:42Slizzy ice cream.
32:43Got it.
32:43Slizzy ice cream.
32:44Slizzy ice cream.
32:45You got to get that.
32:46Slizzy ice cream is paid.
32:48Make it mint though.
32:48It got to be green.
32:49I don't like mint ice cream.
32:51I don't either, bro.
32:51The fans will love it though.
32:55The fans will love it though.
32:56I was about to say.
32:56I was like.
32:57Where did that?
32:57Yeah.
32:58Slizzy ice cream.
32:59That's hard.
32:59All right.
33:00I love that.
33:01Thank you so much.
33:03Going to our next question.
33:05What's up, y'all?
33:06How's everything?
33:07What?
33:07Got this question for both of y'all.
33:10If there was a song or a beat that y'all have made before,
33:14has there ever been a song where as you were making it,
33:16you were pleasantly surprised by how it came out?
33:18And if so, which song was it?
33:37When do you surprise yourself?
33:39All the time?
33:40Or is it not a surprise?
33:41Not all the time.
33:43Some stuff you know.
33:46Yeah.
33:47Some stuff you know.
33:47But I feel like, for me, when that shit come out exactly the way I imagined it,
33:54I'll be like, yeah.
33:56That's fire.
33:57You feel me?
33:57Holds me mad.
34:00I ain't know what's going to come out like that.
34:02That shit came out fire though.
34:05I would say, probably Get Jiggy for me.
34:08Actually, I recorded Get Jiggy in Cash Crib.
34:10Yeah.
34:10It was maybe because the beat was like, it sounded like fun.
34:17It sounded like Zeddy Will beat, but I don't know.
34:21I didn't like the song originally.
34:22I didn't like Get Jiggy.
34:23I didn't think it would work.
34:25But then B-Jackson, my team was like, nah, trust me, bro.
34:28It'll work.
34:29So that was one of those where it kind of surprised me.
34:30Because I didn't really feel like it was going to do nothing.
34:34But definitely Get Jiggy for me.
34:36That shit was a hit.
34:37Well, I don't know.
34:39It was telling me too.
34:40I'm like, I don't know.
34:41We kept playing it.
34:42We used to play it in the crib.
34:43And Cash just be walking around.
34:44He not moving.
34:45I'm like, nah, this is not it.
34:47Yo, like, people in the crib, they just looking around.
34:50I played twerking before I dropped.
34:51They was like, oh.
34:53I ain't know Get Jiggy.
34:54You got to remember, these niggas in my crib at like 1, 2 in the morning, 3 in the morning.
34:59This is my entire day.
35:00I'm upstairs asleep.
35:01I'm coming down, probably get something to drink, something to eat.
35:04I'm going right back upstairs, boy.
35:05These niggas in here bugging.
35:07Bugging.
35:08Y'all know B-Jacks?
35:09Yeah.
35:11Y'all know B-Jacks.
35:12Y'all know B-Jacks?
35:13How we know B-Jacks?
35:15That nigga's a word.
35:17I'll say Get Jiggy for sure.
35:20Okay, and our last question.
35:22So my question is, I'm going to ask you guys both the same question, but a different version.
35:26So we've been talking about New York City hip-hop.
35:28So Zeddy, say if you could make a song that features any five rappers from NYC, any era,
35:34what would it be?
35:34And Cash, if you could produce a project, any five NYC producers, who would be on that?
35:41Oh, producers?
35:42Mm-hmm.
35:43Oh, shit.
35:44Mm.
35:45Only New York producers and only New York artists, right?
35:47Yeah.
35:48That's a good one.
35:49That's a good question.
35:49It's like the Avengers.
35:59Yeah, right?
36:00I'm with any era, right?
36:02Any era, yeah.
36:02I'm going to go, one song or like different songs?
36:08One song.
36:08Just everybody on one song.
36:10Is it flavoring your ear?
36:12What's this?
36:13All right, look.
36:14I'm going to go Nicki Minaj.
36:19I'm going to go Nicki.
36:20I'm going to go Nas.
36:21I'm going to go, yeah, we're going to Queens too.
36:26You're going to Wayne shit right now, bro.
36:27I'm going to go, hmm.
36:32Go ahead, L.O. Cool Jane.
36:33You want some Queens shit, right?
36:34Yeah.
36:35Go ahead.
36:36You need some melody.
36:37I might go, don't tempt me, bro.
36:39I might go L.O.
36:40Fuck it.
36:41We're going L.O.
36:41I'm going to go, damn, two more.
36:55I'm not from Queens.
36:57Yo, stop this.
36:59You're going Queens, man.
37:01Go run DMC for real.
37:02That's good, man.
37:04Roxanne?
37:07Okay.
37:08Obviously.
37:09I'm going to tell you where I'm from at this point.
37:10You know where I'm from at this point.
37:12And then I'm going to go, hmm.
37:15I'll go Biggie.
37:17Biggie from Brooklyn, bro.
37:18I don't got old Queens, nigga.
37:21He said New York.
37:23Give me some producers.
37:25From the Bronx.
37:29From the Bronx, nigga.
37:33I don't know no producers from the Bronx.
37:36Cash go band.
37:38Oh, yeah.
37:38I'm going Cash go band.
37:39I'm going Swiss Beats.
37:46I really don't know, like, who else?
37:49I go New York.
37:50Just go New York.
37:50Oh, my son, right here.
37:52Are you?
37:52Yeah, no, you go New York.
37:53Go New York.
37:53Me?
37:54It could be in life.
37:55I was thinking, like, older producers.
37:58I was thinking, like, new.
38:00That's a riot.
38:03Yeah, I'm thinking again.
38:06Who do you know?
38:08From the towns?
38:09Yeah.
38:09I don't know, bro.
38:15I ain't going to lie.
38:17Yeah.
38:21We got three.
38:23Two more left.
38:24That's all I need for real.
38:25I'm giving a buck.
38:26Me, Swiss, and Riot.
38:30Yeah.
38:31You're going to make some fire.
38:32That was a really good question, by the way.
38:34That was a great question.
38:36I wish you picked all this.
38:37My shit would have been.
38:38Yeah, so give all this.
38:40Yeah.
38:41Give all this.
38:43A Boogie.
38:44Yeah.
38:45Ice Spice.
38:48I could go straight Bronx with this one.
38:50Yeah, we know.
38:51What?
38:51Yeah, we know.
38:53Go ahead.
38:53Keep going.
38:53Cardi P.
38:54Yeah.
38:55You're going to keep it in the Bronx.
38:59Rimi Ma.
39:00Yeah, Rimi Ma.
39:02Because you're from the Bronx.
39:03Who else?
39:05Hmm?
39:05I said that's Ward.
39:06Yeah, who else from the Bronx, though?
39:10Who?
39:11I got two girls on the air already, though.
39:15Hey, R.B. Fred.
39:18Lyrics.
39:21We got lyrics.
39:22Who?
39:22Oh, yeah.
39:23Fritz Montana.
39:26Hitmaker.
39:26My brother.
39:27Hitmaker, for real.
39:30Jim Jones.
39:30Jim Jones from the back.
39:32Oh, man.
39:33Just came lifted from the back.
39:37Jim Jones.
39:38Oh, shit.
39:40Oh, shit.
39:41Okay.
39:42Well, between all three of these compilations we just got, yeah, those are tough.
39:47Those are tough picks.
39:48All right.
39:48Well, I want to say thank you all so much for coming and being a part of our debate.
39:52You helped bring this home, so I want to say thank you.
39:58Thanks to everybody watching on the stream.
40:01We appreciate you so much.
40:03I want to say thank you to Kyle, Zeddy, and Cash for being a part of this healthy debate today.
40:08Wait.
40:09We got time?
40:10Beyonce.
40:10What's up?
40:11I want to hear, like, your album with the five.
40:14Five?
40:14Yeah.
40:14Five rappers?
40:15Any era?
40:16Yeah.
40:17Biggie, Jay, Foxy, DMX, Aboogie.
40:25That's a crazy album.
40:26Yeah.
40:28He said, okay.
40:29Drop it soon.
40:29Yeah.
40:30Yeah.
40:31Good-ass people.
40:33So, everyone at home, thank you so much to y'all for joining in, and we will see you next
40:38week for the next episode of Unfiltered.
40:40Thanks, y'all.
40:42Yeah.
40:42Yeah.
40:42Yeah.
40:43Yeah.
40:43Yeah.
40:46Yeah.
40:46Yeah.
41:12Yeah.
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