00:00Why are people buying gold, especially at Costco?
00:03The answer is because of the people who shop at Costco
00:06and the marketing that targets their fears that they see in the news.
00:10You see, people trust Costco.
00:12If there was an apocalypse tomorrow,
00:14people would definitely run to get their guns and ammo,
00:17and then they'd go to Costco.
00:19But that's because their customers are people that remember
00:21what the 70s and 80s were really like.
00:24Back when interest rates were close to 20% and they were very fearful.
00:28And now they're comparing what life was like back then to now,
00:32which makes them the perfect examples and the prime targets
00:34of the kind of advertising that would be susceptible
00:37to people that would want to buy some gold.
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