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GeoPulse : Learn how to take control of your money with smart personal finance strategies, simple investing tips, and daily money hacks. In this video, we break down today’s financial news and give you practical steps to grow wealth, save smarter, and invest wisely.

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Transcript
00:00Why are people buying gold, especially at Costco?
00:03The answer is because of the people who shop at Costco
00:06and the marketing that targets their fears that they see in the news.
00:10You see, people trust Costco.
00:12If there was an apocalypse tomorrow,
00:14people would definitely run to get their guns and ammo,
00:17and then they'd go to Costco.
00:19But that's because their customers are people that remember
00:21what the 70s and 80s were really like.
00:24Back when interest rates were close to 20% and they were very fearful.
00:28And now they're comparing what life was like back then to now,
00:32which makes them the perfect examples and the prime targets
00:34of the kind of advertising that would be susceptible
00:37to people that would want to buy some gold.
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