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00:00That originally aired during primetime on ABC, August 7th, 1964.
00:05Backstage are some of the most exciting prizes on television.
00:09On our panel tonight is talented actress Rita Moreno.
00:15Stand by for The Price is Right.
00:22Brought to you by Polydent, the special denture cleanser with active oxygen.
00:25Polydent, for denture cleaning and denture freshness no toothpaste can give.
00:30And now, here he is, your host on The Price is Right, charming and talented Bill Cullen.
00:44Happy birthday. Thank you.
00:50Anyone, anyone just got here from Mars and they hear all that cheering when I'm introduced
00:55and after the show's over they say, what was it cheering for?
00:58Which, I'm falsely modest, but I try to be.
01:02Welcome, we're happy to have you.
01:03We're going to show you our sweepstakes in a little while.
01:06And Rita Moreno, welcome to you.
01:08It's a pleasure to see you again.
01:10This makes our third time all in all that we've worked together, I think.
01:12That's right.
01:13And always on different shows.
01:15I know, the first time was in Los Angeles, wasn't it?
01:17Many years ago.
01:18It was on a show called Place to Face.
01:20Oh, that's what it was.
01:20That's what it was.
01:21Yeah.
01:22And over there, they finally placed it and went right out.
01:25That's what happened to it.
01:26And there was Password.
01:27Yes.
01:28And now here we are.
01:29Yes.
01:29You've been overseas, have you not?
01:31Yes.
01:33I've been in London.
01:34I've been there for the last 10 months.
01:36I see.
01:36What I wanted to say originally was, should we do it the way we rehearsed it?
01:40Yes, let's do it.
01:40Rita, I understand you've been abroad.
01:43Yes, all my life.
01:47Wasn't bad.
01:47It was very well done.
01:48I love it.
01:49You do have something cooking, though, here in New York, haven't you?
01:52Yes, I've come here to do a Broadway show, which is written by Lorraine Hansberry, who
01:57wrote A Raisin in the Sun, and it stars Mort Sahl and myself.
02:00Sounds great.
02:01What's the name?
02:01My first Broadway show, I'm delighted.
02:03It's called The Sign in Sidney Bruce Scenes Window.
02:05I hope it's a big theater.
02:07Better have a big, long marquee, that's all.
02:09All right.
02:10Rita's going to be competing for prizes along with the rest of our panel.
02:13Let's meet them quickly.
02:15Here is our champion, Mrs. Mellie Lewis.
02:17She won our sweepstakes.
02:18We brought her in from Modesto, California, and she won also with a total of $8,839.
02:25Welcome.
02:30Here is Mrs. Risa.
02:33Is that right?
02:33Yes, that's right.
02:34Risa Palm, a teacher from St. Paul, Minnesota.
02:37Welcome to you, Risa.
02:38Mr. Wally Benetter.
02:40That's right, bud.
02:40An engineer from Massapequa, Long Island.
02:43And we're back to Miss Rita Moreno down there who's going to pick some cards for us.
02:47All right, ladies, bring in the cards.
02:49And Rita, reach in there when it stops, naturally.
02:51Yes.
02:52And take out four one at a time from all over the place.
02:54Don't read these names now.
02:56And I'll explain to everybody that these are the people who Rita will be playing for tonight
03:00in the order in which the cards were chosen.
03:02And any time Rita wins a prize, it goes to the person here in our studio audience tonight
03:06whose card was selected for that particular prize.
03:09Okay.
03:09All right.
03:11Let him in on a secret and tell everybody the name on your...
03:13No, just the first one.
03:14The first one is Joan Ann Jordan of Elmhurst, New York.
03:18Joan Ann Jordan, where are you?
03:21Joan Ann Jordan is over there.
03:23Hi there, Joan Ann Jordan.
03:25The way Joan is standing right in front of one of the air conditioning outlets looks like
03:39you're wearing a big hat.
03:40Yeah.
03:41Expecting to get a pie in the face any moment there.
03:44Oh, we got a present for our panel members here.
03:46For each one of you, we have one of our Price is Right game boxes.
03:51There you are.
03:52And you buy them because we want to sell them and make a lot of money.
03:56Now, I'll explain how it works.
03:57We put the merchandise up for bids.
03:59You bid on it.
04:00It goes high as you want stuff when you want.
04:01It goes to one of the bids the highest without going over.
04:03Big winner comes back next week at this time, unless the big winner is Rita.
04:07In that case, the returner will be chosen from you first three.
04:10Oh, that takes care of all the business now.
04:12If you're all ready, watch the draperies to your left.
04:15And here is our first item going up for bids.
04:17What do you got, Joan?
04:18Outdoor furniture.
04:22A fabulous collection by Vandycraft, expertly constructed in heavy kiln-dried redwood.
04:27There's a chaise long and colorful floral pad and end table.
04:31A charming tata tape, specially designed rectangular umbrella by Megan, plus another Vandycraft chaise
04:36with end table.
04:37Next, there's a grouping of a rocker, a round coffee table, and a comfortable easy chair with rocking ottoman.
04:44Next, an unusual covered wagon chaise, and a round umbrella table with lazy Susan and stained glass prints.
04:51Make an umbrella to go to shape, plus four Vandycraft captain's chairs.
04:55Finally, a handy barbecue cart with grill and ice bucket, and a serving cart with removable trays.
05:0117 beautiful redwood pizzas, all yours if the price is right.
05:05Price Authorities, Vandycraft, Chicago, Illinois, and Megan Umbrella Corporation, Brooklyn, New York.
05:10Bill?
05:10As you see it there, except for the decoration, Miss Lewis, we ask you to start at $250 or higher.
05:16We're just trying to save some time.
05:18I'll open at $250.
05:19All right, now, Miss Palm, the minimum is $50.
05:22You may, of course, go higher than that.
05:23$300, Bill.
05:24$300 to Mr. Benetter.
05:26$350.
05:27To Rita Moreno.
05:28$450.
05:29Playing for Mrs. Joan Ann Jordan.
05:31$550.
05:32Miss Lewis raises at $100, Miss Palm.
05:35$600.
05:36It's up to an easy six.
05:37$650.
05:38I mean, even six.
05:39Rita, $650 to you.
05:42$700.
05:43So $556, $650, and $7.
05:48$800.
05:48Okay, you're six, Mrs. Palm.
05:51I'll freeze, Bill.
05:52One out.
05:53Mr. Benetter, you're $650.
05:54Top is $800, sir.
05:56The bidding's still wide open.
06:01$850, Bill.
06:01Okay, it's $850, Rita, and back to you.
06:03What's my top?
06:04Seven.
06:05Seven, uh, and you're what?
06:07$850.
06:08$850.
06:11$900.
06:12All right, you're on.
06:13Now we've come to final bids, Miss Lewis.
06:15Nine is high, you are eight, and this is your last bid.
06:18There are three of you left here.
06:22$1,100, Bill.
06:24Mr. Benetter, $11 is top.
06:27You are $850.
06:28Final bid if you want it.
06:29I'll freeze, Bill.
06:31Rita, $11 is top.
06:33You are nine.
06:34I'm freezing.
06:35All done.
06:36There are the bids.
06:37Miss Lewis stopped it with that $1,100 bid.
06:40Then we have down to $6 and up to $850 and up to $900.
06:43That's Rita Moreno playing for Mrs. Joan and Jordan in our audience here.
06:48There's the furniture.
06:52Boy, is the winner close.
06:55The actual retail price, $912.95.
07:01I think you want it.
07:02Pass that on me.
07:03Pass that over to Rita if you will.
07:05How do you like that, huh?
07:10Congratulations.
07:11Hey, you have a bonus, Mrs. Jordan.
07:14Very good.
07:17Miss Jordan, you stay right there with Rita because you probably know that that bell means we have a bonus for you.
07:24Do you not?
07:24Oh, a bonus.
07:25A bonus, yes.
07:26In addition to all that outdoor furniture, you have a lot of other things, which we're going to tell you about right now.
07:31We want you, because it's outdoor furniture, to prepare for your outdoor party with this bonus, appliances.
07:38A fabulous collection of practical and handsome automatic appliances by the West Bend Company, West Bend, Wisconsin,
07:44including a toaster, mixer, griddle, skillet, corn popper, buffet chef, 10-cup stainless steel percolator,
07:50gold percolator, a large 30-cup percolator for parties, a brochette, and a broiler toaster.
07:55A total of 11 West Bend appliances in all.
07:58And that will also come in handy to prepare snacks when the family is gathered around this bonus,
08:03if you will take a look over there to your left, Zenith Color TV and Hi-Fi.
08:10The luxurious Constantine model by Zenith Sales Corporation, Chicago, Illinois,
08:14in contemporary styling with genuine oil-finished walnut veneers and selected hardwood solid.
08:20Keep clapping, I've got a lot to read.
08:21Dale, you know what?
08:21Mm-hmm.
08:22She's getting married in September.
08:24For heaven's sake, you've got your whole house furnished.
08:27Now, wait.
08:28Wait till I finish with a plug here.
08:29I lost my place.
08:32The exciting color TV set features the new Super Gold Video Guard 82-channel tuning system,
08:39exclusive new patented Zenith Color demodulator.
08:42Really?
08:43Circuitry.
08:44And we used to have a circuitry around our house.
08:47And pull, push, color, level control.
08:50Is someone mad at me tonight?
08:53The stereo equipment includes an automatic four-speed record changer with micro-touch 2G tonearm,
09:00FM, AM radio, a needle for the record player, with stereo FM and four high-fidelity speakers.
09:05Zenith Color, Sarah, Harry Kane, and the very best of everything, everybody.
09:09For you people who occasionally write in and say, I talk too much, you're right.
09:18We'll have another interesting prize coming up after we parse for this short message for you.
09:22The greatest stars in movie history appear on Game Show Network.
09:27Will you come in, Mystery Challenger, and sign in, please?
09:31We'll begin tonight with, uh, Benick Seuss.
09:34Is your name one that might be familiar on the pages of Variety?
09:39Yes.
09:40At times, I'm sorry to say so.
09:42And other times, well, it's all right, I suppose.
09:45Might you be described as a glamour girl?
09:51Well, that's not a kind of you, I don't like her.
09:55And the answer to that, Miss Dorothy, is yes.
09:58Are you married?
10:00Uh-huh.
10:01Is your husband in the profession?
10:03Yes, indeed.
10:04Uh, was he recently seen in a big 20th century Fox Cinemascope spectacle?
10:09Well, he sure has, honey, I don't like her.
10:12It's going to be awful if I take the wrong husband, isn't it?
10:17As long as he didn't.
10:19See your favorite stars on Game Show Network.
10:23All right.
10:23Also goes in speeds of 78, 44 and a quarter, 33 and two-thirds.
10:28Uh, Rita, will you get me off the hilt and read the name on your second tribe there, please?
10:31Yes.
10:32The second name is Daniel K. Clark, Memphis, Tennessee.
10:37K. Daniel Clark.
10:38Hey, I saw it.
10:39I didn't even read that.
10:41All right, Daniel.
10:42Come down here.
10:48Daniel Clark of Memphis, Tennessee.
10:51Now you'll notice Gail is going to come sneaking in here on you.
10:54Come sneaking in, Gail.
10:55It's always nice to see you now.
10:56You keep your eyes on her because she's tricky.
10:59And here's our next item to go up for bids on The Price is Right.
11:03A fabulous charm bracelet.
11:07A beautiful and unusual bracelet designed and executed by Johnson Jewels Limited of the
11:12Waldorf Astoria with four mechanical charms representing the four seasons.
11:15The first charm is a symbol of spring with a songbird accented by diamonds.
11:21Next, summer and a golden sun with a corona of diamond rays.
11:26Then, autumn, reflected in fallen golden leaves studded with diamonds.
11:33And finally, winter with an ice skater circling a polished floor.
11:38There are 128 gleaming round diamonds in all weighing 6.98, all suspended on a heavy 14-carat gold spiral bracelet.
11:47This beautiful, movable charm bracelet depicting the four seasons containing almost seven carats of diamonds will be yours if you make the best bid.
11:55Price Authority, Johnson Jewels Limited, Waldorf Astoria, New York.
11:59We are rushed for time, Miss Palm.
12:01Would you kindly open for a bid of at least $250,000?
12:08Now, just $1,000 is enough to satisfy me, Miss Palm.
12:11Okay, $1,000.
12:12You may, of course, go higher.
12:13It's $1,000.
12:14We're back those hundred minimums, Mr. Ben Etter.
12:16$1,500, Bill.
12:17$1,500 to Rita Moreno.
12:18You have to go up $1,000, right?
12:21Oh, no.
12:21The minimums are only $100.
12:22In other words, you can bid as little as $1,600.
12:25Oh, you said $1,500.
12:27I'll say $1,600.
12:32Okay.
12:33And that's for Daniel Clark.
12:34$1,600 to you, Miss Lewis.
12:35$1,700.
12:36$1,700 and back to Mrs. Palm.
12:38$1,800, Bill.
12:39$1,800 to Mr. Ben Etter.
12:40$2,000.
12:41Mr. Ben Etter ups at $2,000, and you are $1,600, Rita.
12:44Uh, $2,500.
12:46It's up to $2,500.
12:48We have $1,700, $1,800, $2,000, and $2,500.
12:52I freeze, Bill.
12:53Okay.
12:54You are $1,800.
12:56Top is $2,500.
12:58And final bid for you, Mrs. Palm.
12:59Uh, I freeze, Bill.
13:02Mr. Ben Etter, $2,500 is high.
13:04Final for you.
13:06I am $2,800.
13:07I am $2,800.
13:08I am $3,800.
13:09I am $3,100, George.
13:11Rita, $3,100 is high, and you have a final bid if you want.
13:16Uh, $3,100.
13:20Uh, I freeze.
13:21Okay.
13:22She's freezing.
13:22That's it.
13:23Here they are.
13:24$1,700, $1,800, $3,100.
13:27And Rita playing for Daniel Kroc is $2,500.
13:36Holy mackerel.
13:37Someone hit it right on the nose.
13:38$3,100, Mr. Ben Etter, Mr. McCommer.
13:43Would you pass that over to him now?
13:45Out of you, I can.
13:47Our bid for instantaneously recorded on our tote machines,
13:50furnished by American Totalizator Company,
13:52the Division of Universal Controls, Incorporated.
13:55Now, you get set because here it comes at you,
13:57the current price of right sweepstakes.
13:59All it takes, your estimate of the total price of the item.
14:01Send in all the cards you like.
14:03If you're the winner, you win the prize,
14:04and we bring you to New York,
14:05and you appear as a contestant on the program.
14:07So if you're ready, take a good look
14:09and listen carefully, please.
14:12What's your bid for a home in Florida?
14:17A luxurious three-bedroom Cape Coral model
14:19by Gulf American Land Corporation
14:21set on a beautiful quarter-acre site
14:23located in lovely Cape Coral, Florida's waterfront wonderland.
14:26The Cape Coral home has a spacious living and dining room
14:29and features lifetime terrazzo floors throughout.
14:32There's an ultra-modern kitchen with built-in oven and range
14:35and handsome built-in cabinets,
14:37plus three bedrooms with huge walk-in closets and two baths.
14:41Trench-by-fold doors lead to the gracious covered terrace
14:44and a full garage in this lovely Cape Coral home,
14:48which is completely insulated,
14:49providing all-weather comfort plus a lifetime tile roof
14:52for freedom of maintenance.
14:53Next in the sweepstakes,
14:55for mom,
14:56two-tenths of an ounce of sudden change by Hazel Bishop,
14:58the marvelous protein lotion
15:00designed to make you look younger in minutes
15:01as it helps smooth away fatigue lines and wrinkles.
15:04For the children,
15:05books.
15:06The complete 20-volume set of the World Book Encyclopedia
15:09and the aristocratic binding with over 24,000 illustrations,
15:12plus the 15-volume set of childcraft books,
15:15the How and Why Library for preschool
15:17and primary grade children,
15:18and for dad,
15:19a pair of slacks,
15:21finely tailored Hager Imperial stretch slacks,
15:23number 8183CW by the Hager Company, Dallas, Texas.
15:26Made of Dacron, Worcester wool,
15:28and Lycra spandex
15:28with exclusive Shape-O-Matic waistband for perfect fit.
15:31Hager Slack,
15:32World Book Encyclopedia,
15:33and childcraft books,
15:34Hazel Bishop's Sudden Change and Cape Coral home.
15:36All will be yours if you win the house sweepstakes.
15:40You just move in?
15:41Yeah.
15:42Nice shot.
15:43I was all conference back home.
15:45Are you thirsty?
15:46Sure.
15:47Hey, mom, this is, uh...
15:48Allie, hi.
15:49How you doing?
15:50Want some soda, OJ,
15:52purple stuff,
15:53Sunny D.
15:54Sunny D's great.
15:56Good stuff, too.
15:58Can I try one?
16:02All state last year.
16:03See ya.
16:04More Sunny Delight?
16:05Goes great with humble pie.
16:07Sunny Delight,
16:08the good stuff kids go for.
16:09All across America,
16:10women create curls that hold
16:12with a very special shampoo.
16:14Wash and curl.
16:15Its special curl strengtheners really work.
16:17Wash and curl,
16:18the curling shampoo.
16:19The smart way to lose weight.
16:21Control your appetite
16:22and get the calcium your bones need.
16:24Only Permathane does it.
16:26Appetite control plus calcium
16:27in one little caplet.
16:29Brittle nails that break and won't grow?
16:32Get NeutriNail.
16:33Short, brittle nails grow
16:34in just five to seven days.
16:36NeutriNail.
16:36Short, brittle nails grow.
16:38Guaranteed.
16:40All right.
16:41Rita, what's the name
16:41on card number three?
16:43Card number three is
16:43Irma Colazzo,
16:45New York, New York.
16:46Irma Colazzo.
16:48There you go.
16:48That's a beautiful name.
16:51Okay.
16:52This time,
16:54if you'll all excuse my pointing
16:56and look over in that direction there,
16:58watch those draperies over there
17:00to your left and ahead.
17:01And here's our next one, Johnny.
17:04Laundry equipment.
17:07Washer, dryer,
17:08ironer,
17:08and beautiful bed linen.
17:11First, the washer and dryer
17:13are the dependable custom deluxe models
17:15from Maytag,
17:15an elegant copper tone finish.
17:17The all-fabric washer
17:18has simple one-button operation
17:20for automatically providing
17:21correct speeds,
17:22temperatures,
17:22and water levels.
17:24The matching halo of heat dryer
17:25features Maytag's electronic control
17:27that feels closed for moisture,
17:28turns itself off
17:29when they're dried exactly right.
17:31The IronRite automatic iron
17:32in a durable white enameled cabinet
17:34is fully automatic
17:35with accurate heat control
17:36for each fabric,
17:37has an adjustable light,
17:38and irons anything
17:39that is washable.
17:40The beautiful collection of linen
17:41features the new fashion
17:43of geometric prints
17:44from Lady Pepperill.
17:4548 sheets
17:45and 48 pillowcases
17:47in the elegant
17:48Lady Pepperill
17:48fleur-de-lis pattern,
17:50expertly designed
17:50on fine combs
17:51for kale in exotic colors,
17:53including the surprise
17:54color combination
17:55of black on white.
17:57Lady Pepperill sheets
17:58and pillowcases,
17:59IronRite iron,
18:00Maytag washer and dryer,
18:01all yours for the best bid.
18:03Price authorities,
18:04Maytag Company,
18:05Newton, Iowa,
18:06IronRite Corporation,
18:07Pittsburgh, Pennsylvania,
18:08and Pepperill manufacturing company,
18:10New York City.
18:11Hey, Mr. Ben Eder,
18:12it's a one-bit item
18:13and it's your turn to start.
18:14You're bidding for the washer,
18:16the dryer, the iron,
18:18and those linens
18:19that you see one bid
18:20and one bid only,
18:21then once you start,
18:22we have five-second limits,
18:23but I give you all
18:24a chance to think
18:25a while now
18:25if you want to.
18:27Okay, Mr. Ben Eder,
18:29might as well
18:30take a shot at it.
18:33$6.75, though.
18:35Okay, Rita,
18:35you have five seconds
18:36to go over or under.
18:38Yeah, I would say, um,
18:41$2,700.
18:43$6.75 and $2,700
18:45anywhere, Ms. Lewis.
18:48$1,100.
18:48$6.75,
18:51$1,100 and $27
18:52anywhere, Ms. Pong.
18:54Uh, $1,200.
18:55Here they are,
18:56$1,100 and $12,
18:57$6.75 and $2,700.
18:59Look at the big spread there,
19:00huh?
19:01And over there
19:02is your home laundry,
19:03your washer,
19:03your dryer,
19:04your iron,
19:04iron, linens,
19:07retail price.
19:09$1,200,
19:10$2.27,
19:12Ms. Pong, you have it.
19:13You got it.
19:15I remind you about our
19:19daytime price right program.
19:21We're on the air this station
19:23every morning,
19:24Monday through Friday,
19:2510.30, 9.30 Central Time.
19:27Guest celebrities,
19:27you check your local listings
19:28for the exact time in your area,
19:30but that's this station
19:31every morning.
19:31Now, we'll be back here
19:32with a final item
19:33to challenge your bidding skills
19:35in just a moment,
19:36following this message
19:37for you.
19:39Them bones,
19:39them bones gonna
19:41walk all over.
19:42Them bones,
19:43them bones gonna
19:44walk all over.
19:45Them bones,
19:46them bones gonna
19:47walk all over.
19:48And hear
19:49the words I say.
19:57To get these stains out
19:58the first time
19:59and help keep
20:01the color in overtime,
20:02get cheer
20:03with Triple Color Guard
20:04Bleach
20:04to Ghost Color Stage.
20:08It's not just
20:09what you do,
20:10it's how well you do it.
20:12For years,
20:12the money store
20:13has been helping homeowners
20:14with less than perfect credit
20:15refinance their mortgages
20:16or get home equity loans.
20:18But what really sets them apart
20:19is their commitment
20:20to service,
20:21like being able
20:22to apply by phone
20:23any time,
20:23day or night,
20:24at your convenience.
20:25And closing your loan
20:26in a matter of days,
20:27not weeks,
20:27so you can get on
20:28with the more important
20:29things in your life.
20:30Call the money store
20:31and find out for yourself
20:32the difference between
20:33just doing a job
20:34and doing it well.
20:35Call 1-800-LOAN-YES.
20:38Okay,
20:39Rita,
20:39last chance, Bill.
20:40What's that last name
20:41you have?
20:41Okay,
20:41Mrs. Irene Richmond.
20:44Yeah?
20:44Uh,
20:45Edmond,
20:45Oklahoma.
20:46Hey,
20:46Mrs. Richmond
20:47from Oklahoma.
20:48Or not Mrs. Richmond,
20:49do you?
20:50Oh, yes.
20:51I've seen
20:52Mrs. Richmond.
20:53Okay.
20:53Okay.
20:53Okay.
20:53Okay.
20:53Okay.
20:53Okay.
20:53Okay.
20:55Remember,
20:58remember, Rita,
20:59on all these bids,
20:59your mother is watching you
21:01because she's...
21:01Oh, is she ever?
21:02Yes.
21:02First row.
21:03All right,
21:04now,
21:04if you'll all watch
21:05the draperies
21:06to your left,
21:07where do you see
21:08our final item
21:09going up for bid?
21:10Johnny?
21:11A red
21:11Cadillac
21:12convertible.
21:15The fabulous luxury car,
21:17the 1964
21:18Cadillac
21:18convertible DeVille
21:19with a full complement
21:21of power assists
21:22and controls
21:23and elegance
21:24of appointments.
21:25The dignity
21:25of design
21:26is reflected
21:26in the thin line
21:27flowing in a low,
21:28unbroken sweep
21:29from front to rear
21:30and the elegant interior
21:31with genuine
21:32perforated leather
21:33upholstery
21:33and luxurious carpeting.
21:35It's equipped
21:36with hydromatic drives
21:37and turbo
21:38hydromatic automatic
21:39transmission,
21:40power steering,
21:41power brakes
21:42and power operated
21:43window regulators
21:44plus optional
21:45six-way seat adjuster,
21:46AM radio,
21:47ease eye glass,
21:48door guards,
21:49control differential,
21:51undercoating,
21:52magic mirror polish,
21:53and white wall tires.
21:55This quality crafted
21:55red Cadillac
21:56convertible DeVille
21:57will be yours
21:58if the price is right.
22:00Price Authority,
22:01Cadillac Motor Car Division,
22:02General Motors Corporation,
22:03Detroit, Michigan.
22:05Mr. Ben Etter,
22:06are you married?
22:07Yes, sir, I am.
22:08I just think
22:09when he goes home tonight,
22:10his wife will say,
22:11what'd you do tonight?
22:11He'll say,
22:12I was in the back seat
22:12of a Cadillac
22:13with Rita Moreno.
22:15I can't think
22:16of a better place to be.
22:19There'll be no ad-libs
22:20from you, Mr. Ben Etter.
22:22Incidentally,
22:22it is air-conditioned.
22:24It is air-conditioned.
22:25And you're bidding
22:26for the air-conditioned
22:27Cadillac convertible DeVille
22:28at its FOB,
22:29delivered price,
22:30Detroit, Michigan.
22:31Rita, you start.
22:32Get us an opener
22:33of $2,500 or higher.
22:35All right,
22:35I'll start with $3,000.
22:37And that's a bid
22:38for Mrs. Richmond
22:39in our audience.
22:39The minimum's now,
22:40Ms. Lewis,
22:41$100.
22:42$31.
22:43$31.
22:43We're playing it cozy
22:44to Mrs. Tom.
22:45$35, Bill.
22:46To Mr. Ben Etter.
22:47$36.
22:48And back to Rita Moreno,
22:50who started it.
22:50$4,000.
22:52$31 is low.
22:54$4,000 is high,
22:55Ms. Lewis.
22:56$4,200.
22:57$4,200 to Mrs. Palm.
22:59$4,500.
23:00Your bid, sir.
23:01$4,900.
23:02And you, Rita.
23:03Well, $5,000.
23:06For Mrs. Irene Richmond
23:07here in our audience.
23:09$52.
23:10And Mrs. Palm.
23:12$54.
23:13Mr. Ben Etter.
23:14$55.
23:15$6.
23:16Up to $6,000
23:17and you are $52, ma'am.
23:20$64.
23:21$54 is your bid,
23:22Ms. Palm.
23:23$54,000.
23:24Oh, mine is a $54.
23:25Yeah, $64 is high.
23:27You are $54.
23:27I'll freeze, Bill.
23:28Okay.
23:29Mr. Ben Etter is $55,
23:31top $6,400.
23:33$65.
23:34You are $6,000,
23:35Rita.
23:35And final bid for you,
23:38you go to $6,000.
23:43$7,000.
23:44$7,000.
23:45$7,000.
23:46Mrs. Lewis,
23:47final bid for you
23:48if you want.
23:48I'll freeze.
23:50Mr. Ben Etter,
23:51you have the last bid.
23:52$7,000 is high.
23:54$7,000 is high.
23:55What's low, Bill?
23:56Oh, it doesn't make any difference.
23:57You're $65,000.
23:58Everyone else is under you.
24:00$7,000 is high.
24:01$7,000 is high.
24:05I'll freeze, Bill.
24:06All right.
24:07That's good.
24:07It's all over.
24:09All over.
24:11$6,400.
24:12$54,000.
24:13Mr. Ben Etter stands at $65,000.
24:15And Rita stopped everyone
24:17with a bid of $7,000
24:18for Miss Irene Richmond
24:19in our studio.
24:21Now, before we do it,
24:22with your applause
24:23here in the audience tonight,
24:24how many of you people
24:25think Miss Lewis
24:26might win at $6,400?
24:27Anyone?
24:29Yes.
24:30Miss Palm at $5,400.
24:32Mr. Ben Etter at $6,500.
24:36And Rita Moreno at $7,000.
24:41When they applauded like that,
24:47Miss Richmond smiled over the air.
24:50And I can only tell you,
24:51Miss Richmond,
24:52don't take too much stocking
24:53what the audience thinks.
24:57Again, the winner is very,
24:58very close.
25:00Actual retail price.
25:03$6,599.
25:07Five cents,
25:08Mr. Ben Etter.
25:09Woo-hoo-hoo!
25:09You did it.
25:11Pass that on down to him,
25:12Mr. Ben Etter.
25:12Oh, you did it.
25:13Oh, you did it.
25:17Oh, my gosh.
25:19Oh, my gosh.
25:20Oh, my gosh.
25:20Oh, my gosh.
25:20Oh, my gosh.
25:20Oh, my gosh.
25:20Oh, my gosh.
25:20Oh, my gosh.
25:22Oh, my gosh.
25:22Oh, my gosh.
25:23Now, you can say you're
25:24in the backseat
25:24of your own Cadillac,
25:25Mr. Ben Etter.
25:26Final scores
25:27may have our big winner
25:28after this message for you
25:30about a fine product.
25:32Don't look, Anthos!
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25:34for a special
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25:45for $19.95.
25:46Are you naked?
25:48First, you get
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26:17To order both
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26:22We're sent $19.95
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26:29Two gray tapes,
26:29one low price.
26:30Call now.
26:33You're watching
26:33Game Show Network,
26:35where I've Got a Secret
26:36is next with Steve Allen,
26:37followed by
26:38Password and Card Shark.
26:39Time for the final
26:43of counting, Johnny.
26:44What are the scores
26:44over there?
26:45Let's see, Bill.
26:46Mrs. Lewis didn't win
26:46anything tonight,
26:47but she did very well
26:48last week.
26:49Mrs. Palm won the laundry
26:50with linens
26:51for a total of $1,202.
26:53Mr. Bonetta has won
26:54the jewelry and the car
26:56for a total of $9,699.
26:59Rita Moreno has won
27:01the furniture,
27:01the appliances,
27:02and the entertainment unit
27:03for a total of $2,162.
27:06And the others she played for
27:07will receive a beautiful
27:08seven-piece tea and coffee
27:10service and elegant silver plate
27:11from the collection
27:12of Michael C. Fina,
27:13New York.
27:13Congratulations to them.
27:14Bill, tell us
27:15who the big winner is.
27:15Boy, did that last one
27:16put him over
27:17with a total of $9,699.
27:20Our new champion,
27:21Wally Benetter
27:22from Massapequa, Long Island.
27:24Congratulations, Wally.
27:26Thank you, Mrs. Lewis,
27:27for returning.
27:28Thank you, Mrs. Palm.
27:29Thank you so much.
27:30And thank you, Rita.
27:32You're welcome.
27:33You did real well,
27:33and I think your mother
27:34can be proud of you.
27:35In more ways than one,
27:36I mean that, too.
27:37Thanks ever so much.
27:39Mr. Benetter,
27:39you're invited back again
27:40next week.
27:41I'll be back.
27:42Okay.
27:43You'll be with us, too.
27:44Our guest panelists
27:44will be the lovely singing star
27:46of Broadway and Records,
27:46Georgia Brown.
27:47Also, you at home
27:48will get another chance
27:49to look at our house sweepstakes.
27:50We'll see you then
27:51or Monday morning
27:52on the daytime Price is Right.
27:53Thank you,
27:54and good night.
27:56The Price is Right
27:57has been brought to you
27:58by NITOL.
27:59NITOL tablets,
28:00the sleeping formula
28:01that helps induce
28:02natural, refreshing sleep.
28:04NITOL.
28:05The Price is Right
28:11is a Mark Goodson,
28:12Bill Pottsman production.
28:14This is Johnny...
28:15Don't touch that remote.
28:16Up next,
28:16funny man Steve Allen
28:18watches a panel
28:18of celebrities
28:19as they try to separate
28:20fact from fiction.
28:21I've Got a Secret is next
28:23here on Game Show Network.
28:24...tomorrow night
28:25right after the
28:25Lawrence Welk show
28:26on ABC.
28:27That does wrap up
28:30our Wide World...
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