00:00My name is Bogdan. I'm a founder and CEO of the company called Holywater. Founded the company six
00:07years ago. Essentially, we are building an AI-first entertainment network where we have a lot of
00:14content products connected to each other. In the core of our content ecosystem is our books platform
00:20called My Passion. Then we have Interactive Stories and then we have our vertical video
00:25streaming app called My Drama, which is our biggest product at this point. I don't think I play any
00:31role in short drama industry. I think that the Chinese players are really good in short dramas
00:38and especially in basically taking the approach from China and making it successful in the United
00:44States. They are focused on something else. Basically, short drama is just one of the formats
00:49for expanding our IPs that we create within our content ecosystem. We don't look at this as like
00:55our one core product. It's just one of the products of our ecosystem. Can you explain more about this?
01:02My drama, my passion, how do you connect each other? Yeah, we create hundreds of exclusive books per
01:08month. We test them within our audience. We get a lot of data. Then we discover great IPs as books.
01:15Then we create pilot video series. Normally, we use a lot of AI for that. Then we pre-test video series.
01:22Then the best performing books to video series, we basically go and create a video series that we film for
01:30my drama. This is how we ensure that our success ratio is the highest on the market right now among all the
01:36players in the market. Because we cannot compete with, for example, real short or drama box in terms of content
01:42quantity because they invest in much more financial resources and much more like human resources in general.
01:49So we have to be smarter in different ways. Our way is to basically ensure that most of our series that we produce,
01:56they end up being hits fast. In your view, what defines a short drama and what is the essence of short drama?
02:02So I'll differentiate between short drama or micro drama and vertical video series. I'll just be referring to them
02:09in verticals. So short drama is essentially a phenomenon. You know it better than me. It's a phenomenon that started in China.
02:16It's mostly revolving around five tropes that are being recycled in different settings. So this is short drama.
02:25Basically, the classic definition is around 60 to 70 minutes long, one to two minutes each episode.
02:32Each episode starts with a hook basically to grab the attention of the audience and ends with a cliffhanger to keep the audience progressing within the short drama.
02:43Also, a great thing that works very well in short drama is that where you have, for example, a hidden identity that you basically uncover in the end of the series so that you keep attention by the end of the series so that audience can discover this fact as well.
03:00This is short drama, basically five tropes revolving around topics like romance with CEO, hidden identity and stuff like that.
03:07And what I'm referring to is vertical video series is more like evolution of video streaming to me.
03:13I believe that vertical video streaming is not different in terms of topics from, for example, what Netflix creates or what any other mainstream media creates.
03:22So verticals for me is just an evolution of entertainment in different form.
03:27Different genres in my drama. Most popular ones still see your romance. What other genres have worked well on my drama and which genres do you feel are still underexplored?
03:39Detective has worked really well for us. Some of our best series are within crime and detective genre and young adult.
03:47In terms of in terms of exploration, you asked about exploration. We are not limited by any genre, like almost any genre that you can think of right now.
03:54We are already exploring. We are either filming it or either already testing.
03:58How does my drama leverage audience data and feedback in practice? For example, how do you evaluate the performance of a show based on data once it has been released?
04:08And how do you use those insights to guide decisions about what types of shows to produce in the future?
04:14There are a lot of data mechanisms. I'll tell you about a couple of them.
04:18So the main metrics that we look at is basically user retention. So we have a lot of episodes, we see how users are retained within our episodes.
04:28And there are a couple of milestones within our funnel that are important for us to cross for users, like for example, and an episode, I won't be telling each episode itself proprietary metric.
04:38So retention, then conversion to payment. That's an important metric for us. So those two are like high level benchmarks that we normally look at when we evaluate our short dramas.
04:50But one of the things that we are focused on is expansion of our audience, because one of the challenges in the industry right now is that most of the players in the market, they're hitting the same audience, essentially.
05:02And everyone is thinking about expanding the audience. So one of the success metrics for us, how many new users, which haven't interacted with our platform yet, a new short drama vertical video series is bringing to the platform, we have a way to evaluate that.
05:18And this is like an incremental metric for us, based on which we make a decision whether to spend more budget for that or not.
05:25Also, like how you ask how data drives our decision, for example, if you see that there is a charn on a particular episode, we can remake this episode or we can create like additional point to this episode, stuff like that.
05:39Can you explain more how is AI being integrated into my drama?
05:43We have a couple of apps, like we have a couple of video streaming apps.
05:47There is another app that we have like 100% AI generated video series. So essentially, AI is integrated in the way that it produces all the video content for us.
05:59We produce scripts and then our directors produce a video series for the AI. So it's a separate app.
06:05For my drama, it's mostly about like filming additional scenes that would be expensive to create with people.
06:12Or for example, generating additional scenes that we see that there is a big charm in the series or like generating additional dialogues and stuff like that.
06:22What's the future of short drama?
06:23The future of short drama is to basically kill short drama because while the industry is thinking in the terms of short drama, it's going to be super competitive.
06:32It's going to be recycling the same thing all over again.
06:36So I think the most thing that the short drama industry can do right now is to stop thinking about this phenomenon as short drama and start thinking about this as the evolution of entertainment and as one of the forms in which they can express their IP that they create internally.
06:55So I think that's the main thesis that we have in the company right now.
06:59kyo 14 awards.
07:0230 Month in네ers.
07:03phem
07:0650, combien, with the people of the peoples and 2.
Écris le tout premier commentaire