Good Earth Cotton’s traceable system explained

David Statham, Good Earth Cotton, Moree, explains the tracing system used in their branding.

Transcript

00:00This is the Fibre Trace scanner and as you can see on this shirt here, which is not Fibre Trace,

00:04there's no movement in the pigment scanner. This is a Rod and Guns t-shirt, a very large client of

00:12ours and when you can see, you can see that when it's put on the fabric, it lights up. So that's

00:18picking up the rare earth mineral. Inside the viscose fibre, which is blended at the cotton gin

00:23at 0.2% and it's in that fibre forever. You've got the white button here, it goes, if I press

00:30that button, it'll send a signal to the blockchain of the date and timestamp as well as the GL

00:38location on the plant. So it's a full traceability system all the way through the supply chain.

00:43We've been doing it for six or seven years now and we've had a really good following,

00:46mostly European brands, but Fibre Trace is used by a lot of people for different reasons,

00:52but mostly for proof of provenance of where your cotton comes from.