00:00Would you want to be a part of a members-only club where photography is prohibited and there is a special app to see profiles of members and chat?
00:08Yes, members-only clubs are booming. With an evolving social scene, private and modern clubs are gaining ground as alternatives to traditional and colonial-style clubs.
00:18Think Delhi Gymkhana, Delhi Golf Club and the like.
00:21With Soho House hitting Delhi soon, we decode the enclaves of the rich and powerful.
00:25Soho House is a global success story, with a world-class gym, pool and rooms to stay in all major cities.
00:32For an annual membership of more than 3 lakh Indian rupees, you can also find profiles of other members in the club and connect with them.
00:39Other network-focused clubs like Quorum are also becoming the new watering holes for hobnobbing.
00:44It was the Brits who got club culture from England to India, but these unofficial headquarters of the British Raj stuck and are still synonymous with having a good time with a select few.
00:54Because the new-age elite wants something more. Global access and mobility.
00:59And that's where private and exclusive playgrounds of social currency crop up.
01:03India's young rich are no longer relating with the Gymkhanas of the world.
01:07The waiting time is more than 30 years. A blue-blood association is necessary and the member base is static.
01:13New-age wealth creators and creatives are taking instead to private clubs that charge a one-time and annual membership fee instead, after a committee vets profiles.
01:22India is the fastest-growing economy in the world. And this is where young rich Indians are doing business.
01:28These cliques of A-listers are changing the course of working out, love and travel.
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