00:00So we can introduce now Mr. Johan Fries, forgive me for my English, CEO X-Lift and it's a pleasure.
00:16What makes Italian Leader the ideal location for the global launch of this new product and how does this decision align with your broader international strategy?
00:31I would say the beautiful thing with working with Italians is really the innovative approach to solutions.
00:41I would say we have a lot of innovations also within the access business coming from Italy and working with Leader as they have been around as one of the pioneers within the lifting business for over 30 years.
00:55It's really the cooperation and the insight from them that also brings good ideas for our product development.
01:05I would say they are our eyes and ears for production and for innovation.
01:12And can I ask you how do you see the future between Leader and X-Lift?
01:22I mean this is just the start. I'm looking forward for doing this maybe over one or two generations.
01:31And I even see the opportunity not just working with Leader but in larger with other companies in Northern Italy.
01:39As we already do today with several of our sub suppliers are from Italy.
01:46Yes, thank you so much. You're welcome. Thanks.
