Vietnamese Entrepreneur Reveals the Tech Secret Behind Her Success

Entrepreneur

How do you discover if you are truly passionate about your business idea? "You try it and find out," says Rachel Dang, owner of Urban Nail Box, a unique nail salon and coffee shop in Seattle, Washington.  Born and raised in Vietnam, she first traveled to Seattle as a student when she was 16 years old. She met her partner there and fell in love with the city. "I think this is going to be my forever home," she says.  Dang built Urban Nail Box to give her customers an escape from everyday stress, a place where they can indulge in self-care and enjoy the beautiful community. She credits her staff with delivering on that promise to patrons, and credits Square with helping her manage it all. "Square has been my great assistant since the beginning," she says.  Learn how Square can help your business grow, visit https://entm.ag/Square

Transcript

00:01Anything that you do, you have to love it first.

00:04When you don't try it, how do you know?

00:06So that's why I have Urban Nail Box, and I want to create an environment

00:10where people are happy to come to work.

00:12I'm very lucky and fortunate and grateful for the team that I'm having right now,

00:16providing beautiful services, making people feel happy.

00:21All the women out there deserve that little moment of self-care.

00:24You know, they're not just getting their nails done,

00:26but also having a little escape on their busy day of life.

00:30When you're happy, you provide a really beautiful job of work.

00:33Hi, I'm Rachel Dang. I'm the owner of Urban Nail Box,

00:36located in the beautiful, evergreen city of Seattle, Washington.

00:45I'm born and raised in Vietnam.

00:4716 years old, I travel like 30 abroad to the States.

00:51I met my partner here in Seattle,

00:53so that's why I stayed here for the last 14 years.

00:57It's just great.

00:58I think this is going to be my forever home.

01:00I learned a lot.

01:02The spirit of my parents, like, not giving up.

01:05They are entrepreneurs, too.

01:07And that's why I got the inspiration from them.

01:10I don't know anything else besides nail.

01:13Why don't you start a business doing nails?

01:15You know, everything has to be starting somewhere,

01:17and that is the journey of me starting Urban Nail Box.

01:21I first started using Swear since 2017, you know?

01:25Swear has been my great assistant since the beginning.

01:30Before Swear, it was hard and very inconvenient to me and my clients.

01:36You know, checking my schedule or, like, booking an appointment

01:40or even, like, checking in and checking out.

01:43It's super hard for me and my clients.

01:45I have to write everything down in the books, like, who I'm going to have on a day.

01:50And if they cancel, I have to scrape it off and then move it to another page.

01:54And you have to keep track of a stack of paper.

01:57While I'm doing nails, there are people calling in to make an appointment

02:00or rescheduling their appointment.

02:02And I have to stop in the middle, I think, three to four times during one service,

02:06which my customers are getting a little frustrated because of that.

02:09I started using Swear online booking and appointments.

02:12With Swear, pretty much everything that I have day-to-day operation is involved with Swear.

02:19It's helped me a lot with my job and it makes my day a lot easier.

02:24For me, Swear helped me be staying at home with my kid.

02:27And, you know, my kid can be next to me and I can check in my phone and report

02:31and making sure everything was going well at the store without me being there.

02:34And I'm still having a good time with my kid at home.

02:37I would say I could never have this life, desired life that I wanted without Swear.

02:44Swear appointment is the biggest impact on my business

02:49because our staffing schedule is based on Swear appointment.

02:54I can see a lot more people in a day without answering the phone

02:57or answering email and text to book the appointment.

03:00Customers give us a lot of good feedback about Swear,

03:03Swear, such as I love how convenient the booking system is.

03:07Just in one click, they just book the appointment easily.

03:10Super convenient.

03:11Where I give the nail artist the credibility that they deserve,

03:14supporting the nail artist to know that,

03:16okay, this is your customer.

03:18This person come back to see you in the Urban Nail Box.

03:21I want to spread out this positivity, the quality of work that we are providing here,

03:27not only in Seattle, but across the USA.

03:30And I want to open more doors for that.

03:33The advice that I would give to an entrepreneur, don't be afraid.

03:37And I really hope whoever want to start their own business really have their faith in themselves.

03:42Do everything with your heart and don't be afraid to fail.

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