00:00My name is Joshua Moore, originally from Atlanta, Georgia.
00:03My whole life played football.
00:05That's kind of my passion.
00:07Love football, love movies, everything like that.
00:10But I really got into social media when I got into college.
00:13I went to UCLA.
00:15And as you know, everybody in LA loves to create content.
00:18Everybody's a YouTuber, does something on the side.
00:21So I followed some of my teammates.
00:22I was like, you know what?
00:23Let me try making some TikTok videos.
00:25Couldn't hurt.
00:26I'm in a new area.
00:27Like, no one's going to judge me because I'm in LA.
00:31It is what it is.
00:32So once I started, I was just like making some little cool, little comedic skits.
00:36A few of them popped off.
00:37And I was like, okay, I can do this.
00:40Like, that's kind of cool.
00:41I was getting some followers from it.
00:43Even though my friends were blowing up way more than me.
00:45But I'm like, okay, they're doing their little dances.
00:47That's not really me.
00:48I want to stay true to myself.
00:49So I stuck with my football content.
00:51And over the last, what, four years, just kept growing each year.
00:55Try to make videos every day, even if they don't do that well.
00:58I'm like, okay, it is what it is.
01:00But then those videos that don't do well will show you, okay, let's tweak something.
01:04And then let's get to what we do want to do.
01:07So I started growing each platform.
01:10I'm like, hey, this is awesome.
01:11I'm blessed.
01:13I was good enough to get invited to, I think, the NIL Summit last year.
01:18Got to meet some other content creators.
01:20Awesome experience.
01:21I was able to just kind of feed off them.
01:24And they told me, like, hey, this is what works for me.
01:27And I told them, like, hey, this is what works for me.
01:28And we get to, like, bounce ideas off each other, which is super cool because most of my stuff, I'm kind of alone in it.
01:35But playing football really got me able to do all kinds of content because I could use my personal experience, experiences that other people I've seen have, do all kinds of skits, and kind of just be knowledgeable about the sport.
01:47Because once you have that knowledge, you can kind of talk about many situations.
01:51Like, that's why you see a lot of guys that played at college in the NFL do all the NFL analyst roles, like on CBS, ESPN, and all that, because they know the sport.
02:01And that's kind of what I try to do on my platform, just highlight different things, even, like, Little League up to high school, because I know a lot of people don't focus on that.
02:11So I just try to let everybody shine on my platform just because, you know, that's just me.
02:16I just like to really show what people can do and show people what's possible.
02:21And I never gatekeep because I don't like when people do that to me.
02:25I don't like when people are like, oh, I can do this, this, this, but I'm not going to tell you how.
02:29And it's like you pay me.
02:30I'm like, okay, screw that.
02:31And I'm like, no, I'm going to do my own thing.
02:33Social media is not perfect.
02:35TikTok, Instagram, Facebook, they all have their own flaws.
02:39But I think the biggest issue, especially for creators, is you kind of rely solely on the platform to feed you.
02:48It's like they kind of, it's kind of like, not like they're your master, but like they dictate.
02:53Like, if they don't like what you make, even if it's a high quality, other people want to see it, they can just, hey, we're not going to show that video.
02:59Yeah.
03:00Like they can just kind of unilaterally decide what they want to do with your content, even if you think it's good content and you know your followers would like it.
03:07So it's kind of a drawback of some current social medias right now.
03:11So curation is really about just finding what you like.
03:15If you go to a museum, you have a curator, they're telling you about the pieces that they see.
03:19If you have a content curator, you have someone that's deciding what content they like and cutting out all the stuff they're not interested in, all the stuff they don't like, all that.
03:28So you're really just finding what you like, putting it all together, you know, kind of just packaging it together and then you're showing it to your audience.
03:37And I think that's really important because you don't really have that as of right now that if you go on Instagram, TikTok, they're kind of your curators, but you still see a lot of stuff that like maybe you're not really interested in.
03:49I know I go on YouTube and I see some random video, I'm like, how did this pop up on my timeline?
03:54Like that makes no sense.
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