00:00My name is Josh Ramore, originally from Atlanta, Georgia.
00:03My whole life played football.
00:05That's kind of my passion.
00:07Love football, love movies, everything like that.
00:10But I really got into social media when I got into college.
00:13I went to UCLA.
00:15And as you know, everybody in LA loves to create content.
00:18Everybody's a YouTuber, does something on the side.
00:21So I followed some of my teammates.
00:22I was like, you know what?
00:23Let me try making some TikTok videos.
00:25Couldn't hurt.
00:26I'm in a new area.
00:27Like, no one's going to judge me because I'm in LA.
00:31It is what it is.
00:32So once I started, I was just like making some little cool, little comedic skits.
00:36A few of them popped off.
00:37And I was like, okay, I can do this.
00:40Like, that's kind of cool.
00:41I was getting some followers from it.
00:43Even though my friends were blowing up way more than me.
00:45But I'm like, okay, they're doing their little dances.
00:47That's not really me.
00:48I want to stay true to myself.
00:49So I stuck with my football content.
00:51And over the last, what, four years, just kept growing each year.
00:55Try to make videos every day, even if they don't do that well.
00:58I'm like, okay, it is what it is.
01:00But then those videos that don't do well will show you, okay, let's tweak something.
01:04And then let's get to what we do want to do.
01:07So I started growing each platform.
01:10I'm like, hey, this is awesome.
01:12I'm blessed.
01:13I was good enough to get invited to, I think it was the NIL Summit last year.
01:18Got to meet some other content creators.
01:20Awesome experience.
01:21I was able to just kind of feed off them.
01:24And they told me like, hey, this is what works for me.
01:27And I told them like, hey, this is what works for me.
01:28And we get to like bounce ideas off each other.
01:31Which is super cool because most of my stuff, I'm kind of alone in it.
01:35But playing football really got me able to do all kinds of content.
01:39Because I can use my personal experience, experiences that other people I've seen have,
01:44do all kinds of skits, and kind of just be knowledgeable about the sport.
01:47Because once you have that knowledge, you can kind of talk about many situations.
01:51Like that's why you see a lot of guys that played at college in the NFL do all the NFL analyst roles.
01:57Like on CBS, ESPN, and all that.
02:00Because they know the sport.
02:02And that's kind of what I try to do on my platform.
02:05Just highlight different things.
02:07Even like Little League up to high school.
02:09Because I know a lot of people don't focus on that.
02:11So I just try to let everybody shine on my platform.
02:14Just because, you know, that's just me.
02:16I just like to really show what people can do.
02:20And show people what's possible.
02:21And I never gatekeep.
02:22Because I don't like when people do that to me.
02:25I don't like when people are like, oh, I can do this, this, this.
02:28But I'm not going to tell you how.
02:29And it's like you pay me.
02:30I'm like, okay, screw that.
02:31And I'm like, no.
02:32I'm going to do my own thing.
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