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  • 6 months ago
The married owners of Nixta Taqueria in Austin, Texas, reflect on the heart, soul and tech that brought their dream business to life.

But running a small operation with huge popularity? That takes serious juggling. "There are so many hats you need to wear as a small business owner," says Mardanbigi.

Enter Square: their one-stop solution for payroll, tipping, scheduling, inventory, and more. "It is very nimble, so as things change, it also changes."

The result? Better food quality, happier customers, loyal employees. "It's been huge for our business," says Chef Rico.

Learn how Square can help your business grow, visit https://entm.ag/Square

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Transcript
00:00A restaurant is like an engine and every single part of it has to function
00:05together. I think it is our duty to be able to provide for you know the people
00:12that continue come through every single day you know our community of people
00:16spend moments and create moments here with us. That for me is like greatest
00:21parts about this job is that you give them a little spark of joy in their
00:24lives. We are just two individuals who had a vision and hope and a dream. My name
00:30is Chef Edgar Rico. I'm the chef and co-owner here at Nixta Taqueria. I'm Sarah
00:35Martin Biggie. I'm the other half of Nixta as the co-owner and running the
00:39operations here in Austin, Texas. Got your back!
00:47Edgar and I met at a local catering company. He was the event chef so we made
00:53the googly eyes at each other. Long story short we said I love you after two
00:57weeks. Best decision I've ever made in my life you know.
01:01October 5th 2019 is the day we opened the restaurant. You know it wasn't supposed to
01:06be the thing that it has become and evolved into. There was a lot of kind of
01:14hype behind this even though we had no PR marketing agency or anything like that
01:19just kind of naturally and organically through Instagram and social media. The
01:24moment we opened up doors, a line around the block, at that moment you're just like
01:30start your engines and let's see what happens.
01:33So the reason why we started using Square is I know that there's a lot of
01:39different things you have to do as a business owner. A lot of hats you have to
01:42wear and the thing that I really genuinely love about Square is kind of it's a
01:46one-stop shop so you can do your payroll. All the tips get integrated whether you
01:52want to do it by hours, if you want to tip them in different ways, you can do all
01:57your scheduling on there. Team members can input their availability, they can
02:01swap shifts, they can put in time off requests, you're able to do inventory on
02:06there. I've noticed overall with Square is that it's very nimble so as things are
02:11happening it also changes. During the pandemic they switched to an online model
02:15where we could do deliveries and pick up which was essential. I say the biggest
02:20thing that the pandemic taught us was it really allowed us to nail our systems
02:25down and really find our rhythm. You've got an idea and a dream for any
02:31entrepreneur that wants to get into the game you can be up and running and one
02:34day you can get going in that moment in time. Square is that platform that
02:40elevated us to be able to have a level of service that we potentially weren't
02:45able to offer beforehand. So it gives you just a better day of how your day is
02:51gonna go in terms of like planning that out for menu development, for costing. At
02:56the end of the day for us it kept us alive, it kept us as a business just still
03:01relevant. Square has been the most user-friendly and on the technical side
03:06just really comprehensive and if there ever is an issue I have a specific rep who
03:12talks to me immediately and can help course correct as needed. It's okay to
03:17ask for help and they've got your back. If you take that time to listen with your
03:24neighbors, with your friends, with the people around you and to genuinely try your
03:30best, people will come through. The community will have your back. People want
03:36to help you, people want to rally around to really see your dream come to fruition.
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