00:00In a striking moment across the financial markets, American Eagle Outfitters stock soared over 24% on August 4th,
00:08its single largest gain in 25 years after President Trump endorsed a viral ad campaign featuring actress Sydney Sweeney.
00:17The Sydney Sweeney Has Great Jeans campaign has already generated meme stock frenzy among retail investors in late July,
00:25boosting shares of AEO by as much as 17% in after-hours trading.
00:31While labeled by many as a meme stock, analysts note American Eagle's stable fundamentals and brand recognition differentiated from pure hype-driven names.
00:42Despite the recent momentum, AEO shares remain down nearly 20% year-to-date amid ongoing challenges in retail sales.
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