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  • 5 months ago
Apple CEO Tim Cook confirmed on its Q3 2025 earnings call that the company is “significantly” increasing its investment in artificial intelligence.

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00:00Apple CEO Tim Cook confirmed on its earnings call that the company is significantly increasing its investment in AI and reallocating staff to focus on AI development.
00:10He emphasized that Apple is very open to M&A that accelerates our roadmap, noting it has already acquired about seven companies this year, though none have major deals so far.
00:19Tim Cook reiterated that the company is embedding AI across all devices, services, and platforms, while maintaining its traditional focus on privacy and high quality.
00:30The company is also advancing Apple intelligence features and is, quote, making good progress on a more personalized Siri, which is slated for launch next year.
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