00:00Favourability ratings for the UK's political leaders are at record lows.
00:07And here in the Midlands, the mood is no better.
00:09Just 23 per cent of people across the region have a positive opinion of Prime Minister
00:14Keir Starmer, while more than two-thirds take a negative view.
00:18The Labour leader's ratings have dropped sharply in the past month.
00:22Conservative leader Kemi Badenoch is also struggling to gain support, with a net approval score
00:27of minus 35.
00:29Reform UK's Nigel Farage is slightly more popular here than elsewhere, with 34 per cent
00:34seeing him favourably, one of his strongest regional scores.
00:38It's part of a broader picture of frustration in the Midlands, where both Labour and the
00:42Conservatives are viewed with growing scepticism.
00:45More than two-thirds of voters here say they don't trust either main party, echoing a nationwide
00:50trend of political disillusionment.
00:52As the next general election edges closer, many are still waiting for a leader who can
00:56win them over.
00:59So, please don't let me know.
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