00:00Here's why Hershey is raising prices. Hershey will soon raise its candy prices, according to multiple outlets.
00:08Andrew Orchambeau, president of U.S. Convection at Hershey, said that the increase is due to rising ingredient prices and a spike in the, quote, unprecedented cost of cocoa, unquote.
00:20Ivory Coast and Ghana account for over half of the world's cocoa supply, but the countries have experienced poor climate conditions that have hindered cocoa production.
00:30The Wall Street Journal reports that Hershey's price hike will involve a double-digit percentage increase.
00:35In addition to establishing higher prices, the company will make adjustments to the candy's weight and quantity.
00:42While the timeline of the price hike hasn't been announced yet, a spokesperson said it could take about 90 days to materialize.
00:49Orchambeau clarified that the hikes were not related to trade policies or tariffs.
00:53Read more at Forbes.com.
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