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00:00This is not a game. This is a 12-week job interview. It's a dog-eat-dog situation.
00:1314 people have come to London in search of a job.
00:18There is no phone-in here. There is no text number. There is no panel of judges.
00:25I'm the one that decides who gets fired, and I'm going to be the one, ultimately, who decides who gets hired.
00:33They've come to battle it out for a job with Sir Alan Sugar.
00:37I'm the most belligerent person that you could ever come across.
00:41Tough and straight-talking, Sir Alan's built a business empire worth £800 million.
00:48Business is not about coming, piss my money up the wall.
00:52He's offering one job with a six-figure salary.
00:56To get it, they're going to have to live and work together.
01:00Don't fucking dick me around. I'm getting pissed off with it.
01:03Quite frankly, I'd like to get rid of the bleeding free of you.
01:06This is the ultimate job interview.
01:09You're fired. You are fired. You are lightweight. You're fired.
01:12You're fired. You're fired. You're fired.
01:15You're fired. You're fired.
01:16You're fired. You're fired.
01:19You're fired. You're fired.
01:20Previously on The Apprentice.
01:23The candidates met for the first time, and they had to choose a company name.
01:28I like Velocity.
01:29Yay!
01:30Who's that?
01:31Who's that?
01:32Velocity.
01:33The A-T.
01:34The A-T.
01:35After much debate, the boys, led by Ben, finally settled on Invicta.
01:42I mean, no disrespect, Saeed, but...
01:44You know, that's a bit complex.
01:45But the A team, it's a bit silly.
01:46I think they're trying to hold back on criticising straight away.
01:49Sir Alan set the first business challenge, to buy and sell fruit and vegetables.
01:553.25. Last price.
01:57You're all right, then.
01:57OK.
01:58Saeed negotiated half, and Invicta sold well.
02:02Come on, let's go.
02:03It's got to go today, and it's absolutely best prices.
02:06Sexy women, good-looking girls, why not use it?
02:10The girls, led by Karen, paid almost nothing.
02:13They used sex to buy and to sell.
02:17These are very ripe and cheesy.
02:20We are pulling in the crowds massively. It's amazing.
02:23In the boardroom, Velocity's tactics almost backfired.
02:27This is not business. What you've done was not business.
02:29But they made more money and won the task.
02:33Ben chose Samuel and Saeed to join him in the firing lines.
02:37Now, what I find very shocking is that...
02:39Please finish, Saeed.
02:40This is a sign of a bad leader. I have not lost my call.
02:43Saeed, all I keep hearing you doing is blaming this fellow over here.
02:47And I've got a big problem with that.
02:49But, Ben, you're fired.
02:52I think you did a bad job as a project manager.
02:55Ben became the first casualty of the boardroom.
02:58Now, 13 remain to fight for the chance to become the apprentice.
03:02At the house, the others wait to see who survived the boardroom.
03:14If you're in the boardroom, you just get tongue-tied.
03:33Unbelievable.
03:34Absolutely.
03:35Unbelievable.
03:36But you won because you were better than us.
03:39OK.
03:40Right?
03:40So forget all the bullshit I'm saying that, well, we weren't happy about this.
03:45Forget it.
03:45They were better than us.
03:4613 candidates left, and time to relax before the call from Sir Alan's office.
04:00Hello, it's Ansel speaking.
04:02Thanks very much. Bye-bye.
04:04Should we get everyone done?
04:05Right, OK, everybody, should we go in the kitchen?
04:08Yeah.
04:10Tomorrow, we need to go to Great Ormond Street Hospital.
04:16And cars will be picking us up at quarter to seven.
04:21Oh, thank you.
04:46Great Ormond Street Hospital treats 90,000 children a year.
05:00Its charity raises millions, and Sir Alan is one of its biggest benefactors.
05:05Good morning.
05:14Good morning, Sir Alan.
05:17Now, you may be wondering what we're doing here at Great Ormond Street Hospital.
05:21Many of you will know it is admired throughout the world by everybody in the medical industry.
05:27They do fantastic work here.
05:29One of the big problems they've got is they've always got no money.
05:34And here we are standing today in a brand new operating theatre, and they need more.
05:40The task today is you're going to produce two themed calendars on behalf of the Great Ormond Street Charity.
05:47And you will be pitching your calendars to three major retailers in this country for real.
05:57The bottom line is the team that makes the most amount of money for this great institution is going to win.
06:04And the team that doesn't, one of you, will get fired.
06:08During the task, Nick and Margaret will be Sir Alan's eyes and ears.
06:14The teams have just three days.
06:17They must produce calendars for sale next Christmas.
06:21Nargis has volunteered to lead Velocity.
06:24Why don't we just actually go straight to deciding a theme, I think.
06:28Let's decide a theme straight away.
06:30Early research suggests pets sell the most calendars.
06:34We're deciding on what theme we're going to use.
06:38Are we going to use cats and dogs?
06:40My first choice would be cats.
06:43That's the question.
06:44People in Birmingham won't be buying it just because it's going to Great Ormond Street.
06:47They'll be buying it because it's got kittens in there.
06:50Tell me how this relates to children, then.
06:53It's the cats and dogs that sell the most.
06:56Cute cats don't do it for me.
06:58But the team are actually making that decision.
07:00So how could it be wrong if the team are making the decision?
07:02I think we need to be more creative.
07:04The negativity and the fact that when we go forward, you take us back,
07:08is actually wasting a lot of our time here and a lot of our energy.
07:12Your points of view are very valuable, right?
07:14But we really need to move on.
07:16Can I just say one word?
07:18I don't really fundamentally believe in the stylish cats and dogs.
07:21I think it's bollocks.
07:22We've heard you say that.
07:24Now, as a team, the rest of us have decided to go with this.
07:29Are you going to play?
07:30What do you think?
07:31What?
07:31That really pisses me.
07:32What do you think I'm going to do?
07:33I'm going to do.
07:34Just draw a line under it and say, I said no.
07:37And if it all goes tits up, you can hold your hand up and say, I did that.
07:41However, you have to be able to show that you're 100% on board.
07:46To my mind, we should be having some feel in there about what Great Ormond Street says.
07:50You know, I mean, I was thinking that we should get in contact with some of the flipping kids
07:54that have survived from here and we do tell some stories.
07:56I'll tell you what.
07:58I've got a friend, I know this, who sent me a card in the post and some of you have seen it.
08:02There's got a child with heart problems and she would fucking love to put her little story on it.
08:07And I know because she tells me.
08:09We had discussed this earlier.
08:11We've been through all of this.
08:12And that's why we've decided on cats.
08:15This place is about inspiration.
08:20It's about kids and it's about colours.
08:22It's not about cute cats.
08:25And that's why I'll keep going in there until they convince me the other way around.
08:31So just keep an eye on time as we're going through the day.
08:34That will really help.
08:35Invicta have elected Samuel to manage the team.
08:39If anyone disagrees with anything, just speak up.
08:40A product innovator at Ford, he's used to running brainstorms.
08:44I just want to make a point about something in terms of brainstorming and coming up with ideas.
08:50So one way you can brainstorm ideas is we can just all have a three or four.
08:54So you can brainstorm ideas all over the shop.
08:58And you might hit, here's your target.
09:00And you might hit the target and you might not.
09:03The second way that you can brainstorm, brainstorm, criteria, filter.
09:13I think simplicity is the way forward.
09:15You know, what we need to do is decide on a theme.
09:17Now, can we not just...
09:19No, I'm just...
09:20You need a process.
09:21Let's just have a quick guideline.
09:23Let's just sort this out.
09:24It will work in the end, okay?
09:25In three minutes, we need to change everything.
09:27And so, Saeed and Paul are very much pragmatists.
09:30They want to get on and do things.
09:31They're salespeople.
09:32We need to come up with 13.
09:33We've got five.
09:34We're not moving on now.
09:35We need to get these down.
09:36Whereas Manny, Samuel, and to a degree myself, are theorists.
09:41We want a plan.
09:42We want to work out what we need to do and then execute it.
09:46So we can start...
09:47We can get a head start on the brainstorm and still carry on at 7pm.
09:50Look, I'm going to time everybody and I'm going to give everybody one minute.
09:53One minute.
09:54I would suggest that one minute to get your ideas down because there's no discussion about the ideas.
09:58It's just bam, bam, bam, bam, bam, bam.
09:59This is what we're negotiating.
10:00This is what we're talking about.
10:02You're not discussing why.
10:04You're just getting it down.
10:05Can I just say something because I've got to leave you now for a short while.
10:08I'm not desperately impressed so far by how you've been handling the task or by what you're proposing.
10:14You've got a time constraint but you've got to sell these calendars.
10:17Okay.
10:21We've been given a clear signal.
10:23Yeah.
10:23Clear signal.
10:26That's interesting.
10:27Victor has spent a huge amount of time discussing what they're going to discuss rather than actually getting on with it.
10:33You do need some time planning but not over an hour.
10:39This is still thinking in the box, right?
10:41Of a theme.
10:43After hours of brainstorming, the boys finally come up with a simple idea.
10:47The obvious strategy is to go with babies.
10:49Yeah, hence the reason why.
10:50OK, are we all in...
10:55Joe, can you come and join in?
10:58Joe is still against kittens, but the rest of the team move on to discuss design.
11:04One decision that's made is the calendar's going to be extremely cute and extremely simple, stylish and chic.
11:12That's what we're doing.
11:13That's the vision for the rest of the...
11:14Plus, the, stylish, contemporary, no.
11:15Big mistake.
11:16We're talking about white backgrounds, fairly modern, fairly different.
11:19We're going to play, we're going to have action.
11:22It's subtle, it's just stylish.
11:25That is a Great Ormond Street publication, right?
11:27That is not white and contemporary.
11:29That is bright in your face and a little guy on there.
11:31It's not cute cats.
11:33You are a bit pissed off because it's not what you want, but actually you have to say...
11:36I just think it's a wrong decision for the team.
11:37Well, I know, but it's too late for that, Joe.
11:39You have to come on board.
11:40Joe, are you an opinion?
11:41You have to come on board.
11:42Joe, Joe, contemporary, timeless, classic.
11:45That's why we're doing that.
11:46You are going with it.
11:48Yeah.
11:48That's it.
11:49Final.
11:50Final.
11:50That's it.
11:51Will you make a decision?
11:53Let's just move on to the next bit and start working through things.
11:57She is taking a lot of my time trying to keep her calm, trying to explain everything to her.
12:03What I'm asking for, Michelle, and I'll ask you a question, is the whys.
12:06I'm a pharmacist, so I do work in the medical profession.
12:09I have had personal experience in my personal life with dealing with needy people, I suppose,
12:16might be the right phrase, or people that need care and attention.
12:19She's used to the booklet to tell us key stages.
12:23Thank you, Joe.
12:24Sorry.
12:24No, forgive me.
12:25I'll get on with it.
12:25I think absolutely people associate tears with weakness and everything like that.
12:31Yeah, of course it gets into trouble because people don't like it, do they?
12:33People like people.
12:34They go, oh, yeah, that's very nice.
12:36Yeah, yeah, yeah.
12:36But when it's got your name on it, that's why that calendar, when that's got my name
12:40on it, I want to sit there and stand and be proud of it.
12:44There's nothing wrong with having high expectations in life.
12:47It's just that some people don't have those high expectations, some people don't share them,
12:50and some people don't like it.
12:53Just going to...
12:53Perfect.
12:53Confident with their baby theme, the boys press on.
13:00This baby's going to be a doctor, this baby's going to be a businessman, this baby's going
13:03to be an astronaut, and then actually dress them up and all this.
13:07So the first shot, let's agree the first shot, which is a business baby, all right?
13:11Donna, are you all right with this?
13:12Yeah, yeah.
13:12You keep it up?
13:13Get on with it, get on with it.
13:13That's the first one.
13:15Doctor.
13:15Doctor.
13:17Astronaut baby.
13:18Astronaut baby.
13:19That's wicked.
13:19That's wicked.
13:20It's really good.
13:21Yeah, just, what else, what else?
13:24Did you get a policeman?
13:25No.
13:25I think mechanic is good, just that you're mechanic, because you've got a spanner, and
13:28you know...
13:29Oh, do you know, a Formula One racer, that would be amazing.
13:33With their theme and design agreed, props for tomorrow's photo shoot are next on the
13:38list for Paul and Saeed.
13:42Doctor, baby.
13:43Doctor.
13:43Okay, well, let's go this way and have you for doctors.
13:46That's right.
13:47That's a good start.
13:48Maybe we're going to get some of this stuff in there as well.
13:50Bedpan.
13:50Yeah, yeah, brilliant.
13:53Builder, yeah.
13:57Police person, handcuffs, I think we should just leave straight out, because, oh, what
14:01do you reckon?
14:02We could handcuff them together, but we don't want to look as though we're handcuffing kids.
14:06You know what I mean?
14:07Yeah, I mean, that's fine.
14:08On their way back, Ansel's half of the team want to buy some calendars to help them understand
14:19the market, but spending must be approved by Sam.
14:22And it's a good investment, I think, to buy some calendars.
14:25Okay, yeah, exactly.
14:26Get some calendars.
14:27And what we should do is specifically go for charity calendars.
14:29Yeah.
14:29Okay, pick up the phone.
14:31Tell them what we're doing.
14:31It's worth the call.
14:32Tell them what we're doing.
14:32I just think we should always cover our back, because...
14:34Okay, yeah.
14:35Tell them what we're doing.
14:35You know for a fact, though, he's going to say yes.
14:41Hi, Sam.
14:43Yeah, hi.
14:43Yeah, hello, mate.
14:44Basically, we've just come up with a fantastic idea.
14:46We're out shopping.
14:47We might buy some calendars.
14:49Guys, so explain why you want to do it, exactly.
14:51We'll come back, and we'll let you guys guess how much they cost us.
14:55Sayed, when I was on the internet, they seemed to cost between £5 and £12.
15:01Mate, listen, we need to buy them for design and innovation ideas.
15:04No, no, that's what we're going to do when we go back.
15:06Because we're not wasting money, I'll tell you.
15:08Okay, great.
15:08Thanks.
15:09Cheers.
15:09Bye.
15:10Right, okay.
15:11Is this the...
15:12It's fine, fine, fine.
15:12Let's talk about that later.
15:13Can I just say, guys, that is a mistake.
15:17That is a mistake.
15:20Guys, we've got to be honest with them when we get back.
15:23Listen, listen.
15:24If we're going to raise this, yeah, be conscious, because we're 50% of the tape.
15:28If we are going to raise this, we do this professionally.
15:32Fine.
15:32Are we all singing off the same hymn sheet?
15:34Yes.
15:34Are we all going to back each other up?
15:36Yes.
15:39Back at the house, Ansel's half of the team confront project manager Sam.
15:44I am, to be honest, very concerned.
15:50Yeah.
15:50Back at the house.
15:50And I'm just being brutally honest about that.
15:53Okay?
15:55We're going to lose it.
15:56That's just my personal opinion.
15:57Maybe it's just me coming from left field.
15:59We can get this back.
16:01It's early enough.
16:02At this point as well, I think I'm going to have to back Ansel up a little bit.
16:04From my point of view, for getting things on the table, I think where we are now is strong still.
16:11I think we just went a really long way around it today.
16:14Yeah, yeah, yeah.
16:14But, you know, that's it.
16:17Okay.
16:18Anyone else?
16:18Yeah.
16:19I've heard so much planning today.
16:21All day we were planning.
16:23Okay?
16:23We still don't have anything on paper.
16:25At the moment we've done some design.
16:26Yeah, we've done some research on the internet.
16:28I agree with that.
16:28Do you know what I've done on the internet?
16:29Have you bothered asking me?
16:30No.
16:31Listen, I'm not.
16:31Why are you being confrontational?
16:33I'm just telling you what we thought in the car.
16:34What you said was we don't know pricing.
16:36We don't.
16:37We do fucking well know pricing.
16:39I've never said.
16:39Hold on.
16:40Hold on.
16:40Hold on.
16:41Hold on.
16:41Hold on.
16:41Man, your intelligence, okay, and experience, Manny, I really expect a bit more professionalism in
16:47this, in this matter.
16:48I'm not being confrontational.
16:49I'm just clearly stating facts that we have discussed.
16:51That's what it is.
16:52I trust you guys.
16:54You went out to get the props.
16:56Yeah.
16:56You've got the props.
16:57I've been on the internet.
16:58I've looked at designs.
16:59I've looked at pricing.
17:00Why don't you trust that I've done that?
17:02We can't have another day like today tomorrow.
17:04Yeah.
17:04Yeah.
17:05And I think one thing that Ansel touched on was you.
17:10We need you to lead the team.
17:12So, the purpose of this meeting, Alexa...
17:19With kittens and a modern design agreed, Nargis calls a meeting.
17:23We're pretty prepped, aren't we?
17:24I do think that we're quite organised, which is surprisingly worrying.
17:27We're organised?
17:27Isn't it?
17:28Yeah.
17:28It's because, like, when you say exactly what we've got to do when we've got to do this.
17:30But Joe's downstairs, in the kitchen.
17:40I'm not going to fucking quit.
17:43I'm not going to fucking quit.
17:52Day two.
17:53In 12 hours, the teams must shoot, design and write a sales pitch for their calendars.
18:00Both teams split in two.
18:05One half in charge of the shoot, the other responsible for design and presentation.
18:10It's a key that we capture when we get the moment with every single baby,
18:13because it's key that we get the right look.
18:15We're playing with the babies.
18:18Good morning, everybody.
18:19How do you do?
18:20Hi, how are you?
18:21Fine, thanks.
18:22Thank you for bringing your lovely babies along.
18:24Oh, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no.
18:27The teams will have to direct professional photographers.
18:30They need 12 great shots, one for each month.
18:36We don't want anything climbing out of plant pots or anything like that.
18:39We want something that's quite contemporary, quite sharp, quite classy.
18:43I think it's getting a bit lively.
18:44Too late.
18:53That's it, there.
18:54Come on, me, I mean, there you go.
18:54There you go.
18:55Another brick.
18:56Oh, my God.
18:57Oh, my God.
18:58Oh, my God.
18:59Oh, my God.
19:00Oh, my God.
19:00Oh, my God.
19:02Oh, my God.
19:04Oh, my God.
19:05Oh, my God.
19:07Look at that.
19:08Stunning.
19:09That is stunning.
19:10Come on, Jess.
19:12As soon as they're shot, the images are emailed to Manny and Dunn in the design studio.
19:33What do you think?
19:36Want to put some questions?
19:43Financial consultant Dunn is in charge of the calendar layout.
19:47He must hit a strict 9pm print deadline.
19:50That's fine.
19:50That's fine.
19:51Is it the same grey colour?
19:53Can you just throw that back to the bread again?
19:55I'm a control freak.
19:58I need to know.
19:59My attention to detail is, I feel second to none.
20:03The background for January the same as the background for the front.
20:06Unfortunately, yellows don't show up on the screens very well.
20:09I just think that's too pink.
20:10The grid doesn't stand that one.
20:11Let's have a look at this.
20:15I prefer the one on the right, assuming that it goes to a white.
20:22Manny is busy writing his sales pitch.
20:24Tomorrow, he'll lead the negotiations.
20:28I am a complete expert in presenting,
20:31and I will knock the audience flat with anything you give me.
20:34It's what I do for a living.
20:36Every child has a right to a full, healthy and joyous life.
20:45In this truth, what this truth we hold as self-evident.
20:50The pitch is good.
20:55I'm really pleased with what I've done so far.
20:58To continue the tradition of outstanding child...
21:01Briefly, I've got an introduction, which is going to be quite emotive.
21:04I'm going to try to pull at their heartstrings.
21:07Ladies and gentlemen, you can help.
21:09It's a very short and succinct pitch, which is how I present.
21:13Because I present to senior people, and they like it that way.
21:18There's a photo.
21:19It's lovely.
21:20The girls' design team have received their first images.
21:24Now they're after that contemporary look.
21:26It's a little more subtle look, isn't it?
21:27A little more subtle look, isn't it?
21:28No, I'm a little more stylish.
21:29Yeah.
21:30Nargis has given everyone key roles,
21:32except Jo, who's been asked to check facts on the internet.
21:36My name is Nargis.
21:39I'm going to take 15 minutes of your time to...
21:42Tomorrow, Nargis will make the sales pitch,
21:44and she gets Karen, a lawyer, to help her write it.
21:47I'm going to take just a few minutes of your time.
21:50Words like just.
21:51Yeah.
21:51I've never done negotiation or sales before,
21:54and as there was no other obvious person to do it,
21:58even though I've had no experience of pitching,
22:01I was confident of my abilities.
22:04That's what we're going to do.
22:05I'm going to show you.
22:06I've got to get the emphasis.
22:08That's the sort of thing I've got to practice at home.
22:10I think Nargis was not the right person to do the pitch,
22:13but what I can't work out is why everybody else thought it was a great thing.
22:19What was that?
22:20The boys get their last few shots.
22:24Hey.
22:30Manny, can you hear me?
22:31Yeah, the pitch is pretty much done.
22:33I've rehearsed it a few times, of course.
22:35Again, you know, it's the first cut.
22:38I know that we will absolutely blow them out of the water.
22:42What about the actual design of the calendar?
22:44How's that going?
22:46I think there's a lot of work to be done still,
22:47because what we now need to do is start playing around with colours.
22:51Yeah, OK, so, but there was some pre-work done on the calendar,
22:55and was there, I'm assuming, or?
22:57You need to understand that there are so many variables.
23:00I mean, so many variables.
23:02So we're going to be playing around with all the variables
23:04within the framework that we've got.
23:05Oh, the guys are telling me they think they're going to be wrapped up
23:08in about an hour, and then we'll be with you shortly after that.
23:14Yep, cheers, Samuel. Bye.
23:15Bye, cheers.
23:15They reckon they'll be wrapped up by within an hour, and on their way.
23:22In light of that, there is a danger that we might not be finished
23:24by the time they get here, with colours and moods and all the rest of it.
23:28Oh, yeah, sure, sure.
23:29And, you know, there may be something that, from my sense,
23:33you know, we can do a lot of work, they can get here,
23:35and Samuel may not like it.
23:37And so let's do what we can.
23:40When they get here, we've still got time.
23:42The thing I've got is that what will happen is there'll be six people.
23:45I know, I know.
23:46With six different choice of colours.
23:47Yep.
23:49I'm not looking forward to this.
23:50This is going to be an imminent, imminent...
23:54It's just going to be mayhem.
23:57Yeah, so it'll literally just be that shot...
23:59Six o'clock.
24:00With their shoot finished, the girls put the final touches to their design.
24:04Do we need to pick the Omnistreet's logo on every page?
24:07Have we got it at the beginning and at the end?
24:09We don't do it.
24:10No.
24:10I think it's too much, eh?
24:12Yeah.
24:15That is beautiful.
24:22Ruth and Michelle return from location
24:24and get their first look at the final product.
24:27I don't like the date.
24:29I don't like the font size for the date.
24:31You've got to let us just get on with it.
24:33You don't like the style of the date.
24:35We should be using this calendar.
24:38So, for example, if I'm going to buy it,
24:39I need to know when my Nana's birthday is or my friend's birthday
24:41because I'm going to be killed if I forget.
24:43And that's what my calendar's for.
24:45I do think we're going to run up in problems
24:48because A, you can't use the calendar
24:49and B, you can't even see the dates
24:51unless you literally stand on top of it.
24:53But it's a contemporary design.
24:55It's a particular style.
24:56When you've got this on your kitchen wall,
24:59you can't see the dates.
25:00It's supposed to be a calendar, not a poster.
25:02Brilliant.
25:03I think it's a mistake.
25:04We just re-emailed them in the community.
25:06After a long day, the boys return from their shoot,
25:11expecting Dun to have the design ready.
25:14You can see it, but it's not finished.
25:19There's quite a few things we have to do.
25:22Can we just decide on that order?
25:24Why, what's wrong with it?
25:25Oh, God.
25:27All proceeds from the set, what's wrong with that?
25:29We need to see them laid out, guys.
25:31So if we see them laid out, that's what we need.
25:34Can we just get in a minute so that we can get cracking, yeah?
25:36Is that okay?
25:37Okay, thanks.
25:39Hey, mate.
25:40Yeah, sound.
25:41Good day.
25:43Yeah, definitely.
25:44Just watch my hands, I've got foot.
25:46I can't believe we're actually thinking now
25:48about not even getting it finished.
25:49I thought that was never an issue.
25:51No.
25:51We came here so calm, like, images of the done, laughing.
25:54If we can't get this job done
25:57in at least 12-hour days,
26:00then it's not that difficult.
26:03It is not that difficult.
26:06Frustrated, the rest of the team
26:07take matters into their own hands.
26:09No, no, no.
26:10Let's go on.
26:10You might get some common...
26:11Sorry, did I overhear you say
26:13about the quality of the image needs to be changed?
26:14Yeah, those are the two things...
26:15Well, let's do that, because we have to...
26:17Why?
26:18Proofread it first, and it'll be done.
26:19No, you've proofread it.
26:20It'll be done.
26:21Yeah.
26:21With minutes to spare,
26:29the team decide to finish the layout themselves,
26:32without done.
26:34OK, so we just added this little footnote, yeah?
26:36Yeah, done.
26:36Good.
26:37Nice.
26:38Yeah, next.
26:39Yeah, good.
26:41That's a cookie.
26:41Nice.
26:42Excellent.
26:45On March, look at the March heading.
26:46It's just too light.
26:49We need to change the background colour to make it...
26:51Just make it black.
26:52Yeah, yeah, yeah.
26:54Yeah, yeah.
26:56Just jump back, sorry.
26:57Guys, just jump back one time.
26:58Guys, come on, guys.
26:58It's three minutes.
26:59No, I know, I know.
27:00You can just change the text black, that's all.
27:01The only thing is July quality, that's all.
27:03Yeah.
27:03A minute here.
27:04That's it.
27:05I haven't read the back cover in detail,
27:06but we need to go with you guys.
27:07I think that...
27:08Of course, round of applause for Mike.
27:09I mean, he's done a good job.
27:15Thank you very much, mate.
27:16Thank you very much.
27:16That put some pressure on.
27:18I was stressing there.
27:20Through our nine o'clock, I tell you now.
27:22I was stressing.
27:23Go on our way back.
27:24Okay.
27:25Guys, chill for a second, all right?
27:27Can I just go...
27:28We're tough.
27:29We can't make any change.
27:30No, we haven't.
27:30No, we haven't.
27:31We've done it.
27:31We've fixed it.
27:31Oh, you...
27:32Oh, you...
27:33Oh, you...
27:33Oh, you...
27:34Oh, you...
27:34Oh, you...
27:34Oh, you...
27:34Oh, you...
27:35Oh, you...
27:36Oh, you...
27:36Oh, you...
27:37Oh, you...
27:38Oh, you...
27:39Don't...
27:39Just make...
27:40Don't ever just...
27:42What's up, man?
27:45Talk to me.
27:55Seriously, leave me in my world, mate, otherwise I'm going to lose the part.
27:58You sure?
27:58Yeah, yeah.
27:58You sure?
27:59Yeah, I'm going to lose it.
28:00Come and get me...
28:01Talk to me when you're...
28:02When you feel bad, yeah?
28:04Right?
28:04Yeah.
28:04Dude, will you?
28:05Yeah, seriously.
28:06Will you do that?
28:06Promise me.
28:07Fine, fine.
28:08I promise you.
28:08Just leave with me.
28:09Let me sort it out.
28:15I just...
28:16I don't want to have to sit here and spell out to people how hard I work.
28:22Hopefully, I expect them to see it.
28:25So I see how hard they work.
28:26I don't sit here and say, you've had an easy day playing with babies.
28:33That calendar is amazing.
28:34Day three, the calendars have been printed overnight.
28:50The teams must try to sell as many as possible to three major retailers.
28:57If successful, the calendars will be sold in stores all over the country.
29:05Oh, I've got two.
29:06I feel nervous and excited.
29:06Look, look.
29:07I've got two.
29:08I feel nervous and excited.
29:09Look, look.
29:10Cute.
29:11Oh, great.
29:19That's beautiful.
29:20Oh.
29:21Oh.
29:22The more calendars.
29:24The more calendars they sell, the more money they'll raise for the Great Ormond Street
29:28children's charity.
29:29But Manny still hasn't settled on a retail price for the boys' calendar.
29:36We know the internet price is £7.
29:38Yeah, approximately, I reckon.
29:39I think that the shop price will be a couple pounds more than that.
29:43You think?
29:43It's bound to be.
29:44We don't have facts.
29:45Well, no, I know, but what can we do now?
29:47Well, I mean, I think, based on, you know, when you look at charity products,
29:52there's, you know, around that kind of price point,
29:54there's probably a one or two pound price premium for charity products.
29:57We have this whole thing organised and designed.
29:59This is ten minutes before we've got to get into this.
30:01Well, that's the nature of it, mate.
30:02I mean, you know, what do you call it?
30:02And now we're doing this whole thing again.
30:04I just feel really uncomfortable now.
30:06I was comfortable.
30:06Well, shut the fuck up, all right?
30:08And just, if you're going to say something, say something useful.
30:11You know, you feeling uncomfortable is not helping anyone, is it?
30:13You took a responsibility yesterday, okay?
30:15Now, why the fuck are you being so aggressive?
30:20Because you're talking crap.
30:21No.
30:21Why does crap always come out of your mouth?
30:23Mate, if you've changed it all.
30:23If you've got nothing to say, it's just changing it all.
30:26You don't have a clue what we're doing, do you?
30:29You don't have a clue what we're doing.
30:30Well, why don't you explain yourself?
30:31I can't be bothered to explain to you.
30:33It'll take all day.
30:34I had a lot of time for you, and now I don't.
30:36You go way over here, mate.
30:38What's going on?
30:39Look.
30:39What's going on?
30:41Fucking hell, this is unbelievable.
30:42What's going on?
30:43Nothing.
30:43Your entire pitch has changed.
30:45I'm making a point of it.
30:46We've been dropped down, please.
30:47Okay, listen, listen, listen.
30:49No, no, no.
30:50The three of us, please.
30:51There's four of us here.
30:52Listen, guys.
30:53It's 8.30.
30:54It's 8.30, yeah?
30:55I'm not bothered about who is this, that, and the other at this moment.
30:59All I'm saying is 8.30, our calendar's here.
31:01We've got stuff to put together that, as a group, we've got to make sure happens, yeah?
31:05So whatever views about how we've run things so far, we've got half an hour to nail this
31:09before we're out of this house.
31:10I think we should get there.
31:11It's really tough.
31:12These bloody tasks are so tough.
31:14If we can do it, if we win, I think I'll be speechless, you know, I'll just, it'll be overwhelming
31:23if we win, because, you know, I feel quite emotional.
31:28It's nice.
31:30It's nice.
31:31Well, it's nice.
31:32Oh, my God.
32:02Still undecided on a retail price, the boys head off to their first sales pitch, at Harrods Department Store.
32:19The middle ground, the middle ground being $9.99. David Miller. David. David, we're here to talk to you about Great Ormond Street Hospital. You know, I think, and forgive me if I become emotional because I'm very passionate about this cause, they give children, every child, a chance.
32:45You know, I think it's a truth that's self-evident, that every child should have the right to a full, healthy, joyous life. And this outfit gives these children that choice. We've designed a calendar that I'd like to show you and see if you're interested in selling this calendar at Harrods, the world's most famous retail store.
33:08Shall I just let you go through that in your own time? And if you've got any questions, please ask me.
33:13You must obviously have an indicative target price. Yeah.
33:19That you would like to say, we would like to sell this calendar to Harrods for.
33:23Yeah. That retail price conversation, is that something that we should do now?
33:29I think maybe if you'd like to come back to me with what retail price you believe is right for it, based on that, I'll then make a decision of whether or not we feel that is right for Harrods.
33:41The boys are given 15 minutes to come up with the price for their calendar.
33:48They will say it's too much.
33:50The first rule of negotiation is you know what you want to get out of this. We don't have a price up until now. We don't have a price.
33:57I think we have to have a consistent pricing policy. He was absolutely got the right.
34:0012 minutes. And therefore, I think it's $9.99 the price.
34:02If you're making that decision, I'll go back there and tell him.
34:05Yeah. Please.
34:06Hi. Can I just take two minutes of your time? And could I give you a set price, retail price?
34:19Set my calendar.
34:20It's $9.99. And what we would like is, if you could give us a unit price, bearing in mind that it's a charity calendar, bearing in mind it's a charity calendar, if you could give us a unit price of £7, that would be great.
34:37The teams will have to wait till evening to find out what orders have been placed.
34:45We got annihilated. We've come out with absolutely nothing.
34:48I still don't know what the retail price is.
34:50This is turning to an absolute deal.
34:51I can't believe they were asking us when we came outside what do you think we should put the price on.
34:56Hey, 36 hours.
34:57This is 36 hours you've meant to be doing this for.
34:59Research. Research.
35:00Research. The girl's first pitch is to Virgin Megastores. With over 120 high street shops, it's a big potential market.
35:10For Nargis, this will be the first time she's ever made a presentation.
35:14No one else is to butt in. I'm doing this. And even if I'm failing miserably, you mustn't butt in.
35:19It's like some professional piece that's on.
35:21Exactly. We are going to be really professional.
35:25The first thing I'd like to say is, did you know that there are 6 million cat owners in the UK alone?
35:37And a majority, most of those, actually live in London?
35:41No, I didn't know that.
35:42Okay. Well, good morning.
35:45Good morning.
35:46My name's Nargis.
35:48I'm just going to take a few minutes of your time this morning to explain why our product is perfect for you.
35:55Take a look, please. A closer look at the product. Ask me any questions.
36:06What sort of retail price do you...
36:08I haven't finished speaking, sorry. Ask me any questions that you have, and then let's talk about how many you want.
36:14And what sort of cost price do you imagine?
36:21Sorry, can you repeat the question?
36:22What sort of cost price to us do you imagine?
36:26Well, why don't you make a suggestion to me?
36:29You need to give me something. You need to tell me what you would be prepared to pay, here and now.
36:36Okay, I don't think either of us are prepared to do that either.
36:39Well, give me a figure. Give me a number.
36:40The presentation, I thought, was terrible. I thought she was aggressive. She lacked charm. She was confrontational.
36:56Having struggled in their first pitch, Velocity's next stop is with Calendar Club.
37:02They sell more calendars than anyone else in Britain.
37:05Shall I sit down or stand up?
37:17Are you going to stand up? No, sit down.
37:19I prefer that I stood up or sat down.
37:21Well, I can't see if you're sitting down, so you're going to stand up.
37:23All right. Okay. First thing I'd like to say to you is that, did you know that there are six million cat owners in the UK alone?
37:36And a majority of them live in London.
37:41Did they? I didn't know that.
37:42So.
37:44Can I interrupt?
37:45Yes, sure.
37:46But I don't really understand why it's a children's charity and a bunch of cats.
37:51I don't understand how one is representing the other.
37:55Related to the other.
37:55So you're really, really saying, here is a cat calendar and we'd like money to go to a children's charity.
38:00Cat calendars, I'm actually going to come to that.
38:03So if I can just finish the whole presentation, then we'll come back to that.
38:07Because I think it's going to answer your question.
38:10The question is going to be answered.
38:11Okay.
38:12So the product is fresh, stylish, contemporary.
38:15It will look fantastic on your shelves.
38:21Okay. A couple of questions.
38:23Sorry, there's more.
38:24I haven't finished it.
38:24There's more. Okay.
38:27There's more.
38:31Now you can ask me any questions you can have.
38:32Thanks. Okay.
38:33And then let's talk about how many you want to buy.
38:35Oh, yes.
38:41The boys are on their way to Virgin.
38:43Virgin's next.
38:44So go in and bang that one.
38:46What we're going to do is pitch is fine.
38:47Yeah, pitch is fine. I'll do the pitch again.
38:48With Virgin, I'll say nine.
38:50I'll be far more confident in pricing because now we've decided.
38:54But half the team have lost confidence in the sales strategy.
38:59The problem is we have got planners and planners and planners.
39:02Nobody is closing any business.
39:04Guys, two minutes, right?
39:06Because we're together as a group.
39:08All I'm saying is if we go in with the same presentation again,
39:11and we're buried, okay?
39:12Why did you say the presentation would be buried if I did it the same way?
39:15Well, because I think...
39:16It's a bit harsh, isn't it?
39:17No, no, it's not harsh, because what I'm trying to say is I'm just being honest.
39:20We've got two presentations left.
39:21We've got the two biggest buyers.
39:23Jack, the two biggest buyers to go.
39:25That's all I'm saying, yeah?
39:26This is our calendar.
39:32We can't cover it all.
39:34It's not particularly nicely produced, if I'm being honest.
39:37No, no, please be honest, yeah.
39:39The inset pictures are quite dated looking.
39:42The use of colours, it has a little bit of a look of desktop publishing about it.
39:46Does it?
39:46I don't think we'd be able to pay anything more than £2.70, £2.75 for this.
40:06I've never been used to sales meetings like that.
40:08Them last days, two sales meetings would probably go down in my top ten worst meetings.
40:12Do you know what I mean?
40:12Absolutely.
40:13Do you agree with that?
40:16After a long day, both teams still have one pitch left to make.
40:28The girls to Harrods.
40:32And the boys to Calendar Club.
40:34Gary.
40:35Yes, Gary.
40:35Did you know that there are six million cat owners in the UK alone,
40:42and a majority of them actually live in London?
40:46Thank you for letting me know.
40:51August.
40:52And action.
40:53The director, I love that picture.
40:55It's just beautiful.
40:55Bowled over.
40:58Lost in cricket, crying.
40:59Perfect.
41:00I'm quite cynical about calendars because I buy lots and lots of calendars.
41:04Sure.
41:04Ten million calendars.
41:06Wow.
41:07Wow.
41:11Ask me any questions that you have.
41:14Obviously, you know that we are.
41:15This product really speaks for itself.
41:17What I like about this straight away is that the imagery and the charity relate.
41:24Yes.
41:25And you get that straight away.
41:26Sure.
41:26Very good piece of work.
41:28Very impressed.
41:28Well, thanks very much.
41:29Very surprised as well.
41:31Very surprised.
41:31Okay.
41:31Well, first of all, I should say, I think it's a very good calendar.
41:41Thank you very much.
41:41Certainly something that we could sell within Harrods.
41:47I think the good thing is to offer me your best price.
41:50Based on that, I'll make consideration.
41:52They'll let you know in due course.
41:53Now it's back to the boardroom.
42:23The team that has made the most money for Great Ormond Street will win.
42:32You can go through to the boardroom now.
42:33How do you think you got on you lot?
43:03I think we did well, you know?
43:07I think kids and babies was just critical to have them.
43:13Look, you're smart.
43:14What were you laughing at just now, Manny?
43:16That nervous smile?
43:17No, not nervous at all.
43:18How do you think you got on?
43:19You must have a feeling whether you think you did well.
43:22Good team leader?
43:26Okay.
43:28Encouraging, isn't it?
43:29They're all right behind me.
43:30That's what I like to see.
43:33There you go.
43:34All right.
43:34Goals, how do you get on?
43:35Good team leader?
43:37Yeah, okay.
43:39So perhaps you'll start off, Nick?
43:40Sure.
43:41Velocity sold into Harrods 500 copies, making £1,285.
43:47Margaret?
43:48Well, Invicta didn't sell any to Harrods.
43:52Right.
43:53How about Virgin?
43:54They bought 2,000 copies, making £3,740.
43:59And Virgin for the boys?
44:00Well, the boys didn't sell any to Virgin either.
44:04Looking good, eh?
44:07The Calendar Club.
44:09So Calendar Club brought 1,000 copies, making a contribution of £2,520.
44:15So I make that £7,545 the girls have made for the hospital.
44:21Calendar Club for the boys?
44:22Well, Calendar Club bought £6,000 from the boys' team, and they made £10,020.
44:29Yes!
44:30Get it!
44:32Go on, go on, mate.
44:34Go on.
44:39Yes!
44:39Your treat is going to be caviar tasting in Piccadilly, so very well done.
44:46Okay, ladies, I'll be calling you back shortly, and as you know, one of you will be fired.
44:52The boys savour their victories.
45:02Well done, to Invicta.
45:04Invicta.
45:05Invicta.
45:05Invicta.
45:06Invicta.
45:07Kings.
45:08Oh my God.
45:09What the fuck has you guys got to do with Grail on the screen?
45:12I mean, you know, shit.
45:14We lost, you know.
45:16Oh, fuck.
45:19No, it's not.
45:19Actually, I think they'll be quiet, and I think they'll start crumbling a little bit.
45:29Definitely.
45:29Yeah, yeah, definitely.
45:30Are you all right?
45:31How are you feeling?
45:32Are you a whole...
45:33No, you didn't.
45:34I didn't.
45:36For the losers, it's back to the boardroom.
45:51One of them is about to get fired.
45:53Jenny, would you let the ladies come in, please?
46:08The silence is ready for you in the boardroom now.
46:10My criticism of this, personally, is that it's not a calendar, as far as I'm concerned.
46:36I don't see any kind of branding of Great Ormond Street on the second, third, fourth, or fifth page.
46:41I'd like to raise a point in answer to that, and that is that every person that we pitched to wanted to buy it.
46:48So they were the buyers, and they liked it.
46:51They liked our style.
46:52The real professional, who knew what he was talking about, the one that does nothing else other than sell calendars all day and all night long, actually bought some off you out of sympathy, if you really want to know.
47:03He made his play on the boys.
47:05He bought 6,000 calendars from the boys.
47:07That's the one he's really going to retail.
47:09The point is, this sucks, as far as I'm concerned.
47:13I really think it does, and I think you've gone off the rails.
47:16I say to you, January the 2nd, where's the Great Ormond Street?
47:19If you look on the bottom of each page...
47:23The Child and Always, that's what it says here.
47:26It's not Great Ormond Street branded.
47:27Founded in 1850.
47:29What's found?
47:29It's now February, right?
47:31What's founded in 1850?
47:32I forgot what I bought the bloody thing for.
47:34What's founded in 1852?
47:36We tried to use the blue of the tear as a branding exercise, subtle branding thread.
47:40I've got that.
47:40I've got that, this kind of minimalistic look.
47:43I just want to know who's responsible.
47:45Who's responsible for the creation here?
47:46Who came up with and who condoned the creation of this?
47:51I came up with a kitten idea.
47:52How do cats come to Great Ormond Street?
47:55That's another thing.
47:56Right, well, we did research.
47:57Can I just answer that?
47:59Our research showed that over the last ten years, cats were in the top ten consistently,
48:04if not in the top three.
48:05So another cat calendar?
48:06No, kittens.
48:07That's exactly what the guy said to me.
48:08That's wrong, because the contemporary thing that we share...
48:10Kittens, cats, whatever you want to call them, you know?
48:12Contemporary thing.
48:12I don't love cats like you do.
48:14Kittens, cats, whatever.
48:15That's irrelevant.
48:16If you go into a store in January, you're going to see loads of animal calendars.
48:20Not like that.
48:21You cannot get that.
48:22Contemporary designed with kittens in.
48:24That's not a calendar, dear.
48:25Sorry, that's not a calendar.
48:26That's a poster.
48:27We wanted to make the most money.
48:29Part of the boys' calendar is innovative, in my sense, that they dress the babies up.
48:34The important point about their calendar is it's got Great Ormond Street branding, it's
48:38got a traditional calendar layout here, and, of course, it continues to remind people
48:43that this is Great Ormond Street, right throughout the course of the year.
48:46And there's an element of fun about it, and their babies, and what does Great Ormond Street
48:50look after?
48:50Babies.
48:51They don't look after bloody cats.
48:52You might like to know, Anne, that Jo fought very strongly for this point.
48:55Am I right?
48:56What I wanted to do was have, like the boys have got, like a fun calendar, something
49:00that's a bit tongue-in-cheek, making the link between when babies are sick, they do look
49:05poorly, but inside, they're quite strong.
49:07Please do leave off.
49:08Sir Alan, please.
49:09Do leave off, please.
49:10No, but that's what I'm left with.
49:12Tell me about the presentation.
49:13Was you all at the presentations?
49:15All seven of you at the presentations?
49:17Good presentation?
49:18You did the presenting, right?
49:19I did, yes.
49:19Was it a good presentation or not?
49:21It was very rushed.
49:22We didn't have the time that we needed to do to present.
49:23The first thing you said was, I have ten minutes, make it quick.
49:26Having been with your colleagues here for a couple of weeks, who should have done the
49:30pitch?
49:31I quite happily would have done it.
49:33I think Ruth probably would have made a very good presenter, and Karen, as a lawyer, would
49:36have made a very good negotiator.
49:38Okay, can I answer that now?
49:40Alexa and Karen stood in front of me and said, we each want to do this pitch.
49:46I said to both of them, convince me who should have it.
49:50Neither of them managed to persuade me as their team leader.
49:53Listen, I think I've heard enough of this, really.
49:56Pick two people who are going to come back in this boardroom.
49:58I'm going to pick Karen and Joe.
50:03Right.
50:06Would you like to hear my reasons?
50:07No, I don't want to hear your reasons.
50:09You've got plenty of time to give me your reasons.
50:11So, Joe and Karen, you'll be coming back in here with Nargis.
50:14You other ladies, you can go back to the house.
50:41When we went to see Calendar Club, Gary Beck told me
50:45that he didn't like the way Nargis presented to him,
50:47that she kept interrupting him.
50:52But Joe seems to have been playing devil's advocate all day.
50:55There was an argument that that's what they needed.
50:57After all, they didn't sell enough of these.
51:02Let's call them in now, shall we?
51:04Let's get this over with.
51:06Someone's ready for you now.
51:15Karen, what do you think you're doing here?
51:24If I honestly knew, I would tell you.
51:26I really don't understand why she's brought me back.
51:29Why have you brought her back in here?
51:30You were going to tell me before.
51:31Now's your opportunity.
51:32OK.
51:33Karen was in charge of preparing the sales pitch.
51:37But you were negotiating.
51:38I was negotiating, but I was told what pitch to go in at.
51:41And you're not responsible in any way at all, you don't think?
51:44Well, as a team leader, I'm in charge of making sure
51:47everything comes together, and that's what I was doing.
51:49But you were the face.
51:49But I can't do everything.
51:51You were the face, if you like, for want of a better word,
51:53of the company.
51:53But I think I negotiated well.
51:55I think I did fine.
51:57Gary Beck says you kept interrupting him.
51:59Who was... I don't know the names.
52:01From Calendar Club.
52:02Calendar Club.
52:02Calendar Club.
52:03Yes, you just didn't really listen too much
52:06and rather told him rather than discussed with him.
52:09Right.
52:09I thought it was poor.
52:11OK.
52:12Well, I can learn from that.
52:14I accept that, and I can learn from that.
52:16And I am not an expert.
52:17Nargis said I was the expert.
52:19I'm a lawyer by profession.
52:21I am not an expert salesperson.
52:24What's Jo doing here?
52:26Jo's here because...
52:27What do you think you're here for, Jo?
52:29Um, I know exactly why I'm here.
52:31Well, go on then.
52:32Basically, because these are the girls,
52:34because I don't roll over,
52:35and I'm not easy to be in a group with sometimes.
52:37Do you want the job here?
52:38Of course I want.
52:39Absolutely I want the job.
52:40OK, good.
52:40OK, OK.
52:40And I'm not going away on the basis of being...
52:44I'm not going to let them flip in, sideline me.
52:47You're a net's whisker away from getting fired.
52:49So come on, talk up.
52:50Don't sit there all quietly thinking that, you know,
52:52being the quiet one, hiding behind the bushes
52:54is going to help you out.
52:55Talk up for yourself.
52:56Come on.
52:57I'm sorry if all my contribution was to say
52:59that that was wrong and incorrect
53:00and we were going in a completely wrong direction,
53:02and that delayed us for a few hours.
53:03Then I'm fine.
53:04You wasted our valuable time.
53:07No, please.
53:08Time was of the essence.
53:09We were set at task.
53:11Forget all that nonsense.
53:12Forget all the politics.
53:13Now tell me why you should stay.
53:15Well, I should stay because I was against it from the beginning.
53:18I work very much on instinct.
53:19My instinct told me that cats have got absolutely nothing to do with kids.
53:22It's an average calendar, which the negotiators bought up yesterday.
53:25At the end of the day, we lost.
53:27That's a crap calendar.
53:28So you're getting rid...
53:28And can you get rid of me when I've been saying that the whole time?
53:30It's just bizarre.
53:31Thanks a lot.
53:33Thank you very much.
53:33It's absolutely bizarre.
53:34Yeah, OK, that's it.
53:37Fuck.
53:38Was she not actually the devil's advocate?
53:40We spoke to her time and time.
53:41Don't you wish her to listen now?
53:42Don't you not wish her to listen now, please?
53:44Even in the car on the way back there...
53:46But you didn't give me anything.
53:47But you were saying, I don't agree with this, but you didn't give me anything else to do...
53:52How can you listen to the rest of the girls that are bigging it up in the car about what a fantastic calendar it is?
53:56We lost, and they said it was an average calendar.
53:58We lost.
53:59You made a lot of money for charity, Jake.
54:00I'm amazed that we made a £7,500.
54:03But you listened to a lot of people...
54:03Excuse me.
54:04Jo, Jo, will you excuse me one moment in allowing me to appraise the situation, OK?
54:10Forgive me, sorry.
54:10I can understand there is an air of frustration, possibly, OK?
54:15But what I'm trying to capture here is whether you parked that frustration to one side and said, all right, OK, I've got to go with the flow now.
54:24They've made the wrong decision in my mind, but I'm going with them.
54:26Did you go with them?
54:27I'll explain where I am.
54:28Did you go with them?
54:28Yeah, because in the...
54:30Did she go with them?
54:30Nick, I just...
54:31Did she go with you after that or not?
54:32Sometimes, but there were still some emotional outbursts, and it took a lot of energy.
54:37She did collapse her arguments and support the team when I was there on the first day.
54:40You think so?
54:41Yes, but on the second day...
54:42I'm asking you.
54:43And Jo's given, frankly, a pretty crappy task, I think.
54:46She sat down and she did it without complaint.
54:49She did her research, and Jo needs to just temper herself a little,
54:54because I think she can rile people when she starts crying in a business situation.
54:58But she is extremely passionate, and if she believes very strongly in something,
55:03I don't think there's anything wrong with letting you know she believes very strongly in something.
55:07Frustrating...
55:08Repairable, as far as you're concerned, do you think?
55:10Repairable.
55:10Do you think long-term repairable?
55:12Yes, long-term repairable.
55:13In your experience, yeah?
55:15In my view of what happened over the last few days...
55:16Because I'll tell you, darling, you carry on like that in front of me for too long.
55:20You know, as much as I want someone...
55:22I understand that.
55:22As much as I want someone who's shrewd, tough, opinionated, I love it, OK?
55:28But, of course, I've got to think about myself also, right?
55:31Do you understand?
55:31And there comes a time where I think, could I work with this person?
55:35I'm not going to try and knock my spirit out of you, but can you adapt?
55:38Well, at least in front of me.
55:39Absolutely.
55:40Do you think so?
55:41Without a doubt.
55:42Nargis, tell me why I shouldn't fire you as a team leader here.
55:45Come on.
55:47We're on the burn down now.
55:49You tell me.
55:49I was leading a team of very highly adrenaline-charged, strong-minded, intelligent women, and I think I did a good job at leading them.
55:59Can I ask you a point-blank question?
56:01Did you bring her in here thinking that because you two seem to come across as quite bright, that you're forcing me to make the decision to get rid of her?
56:09You sure?
56:10Yes.
56:10Here's how I see this.
56:15There are two fundamental flaws in this particular task.
56:19One was the product itself.
56:22I believe that the creative people should have been directed in a much better way.
56:28The second thing is the presentation to the retailers was flawed, as far as I'm concerned.
56:33And on the basis of that, and I'm trusting you here, you're not leading me down the garden path.
56:38Nargis, you're fired.
56:40I'm not going to let you down.
56:44I'm not going to let you down.
56:53I hope that she doesn't let me down because, you know, I couldn't put up with her.
56:57But, you know, the thing is, people have...
56:59She's got spirit.
57:00She's got spirit, and I like her spirit.
57:02I think I asked her enough times whether she wants to stay or not.
57:05I like her spirit.
57:05Now, I want to see through the next few weeks if she can call it.
57:10I don't understand why he fired me.
57:22I think Karen probably set me up.
57:25She is the dishonest one.
57:28You know, I don't know what's going to happen.
57:29I thought Sir Alan wanted someone who was straight-talking and honest, and that's what I am.
57:34And Karen is not straight-talking and honest.
57:37One job, now just 12 candidates.
57:41Sir Alan's search for his apprentice continues.
57:44Next week, Sir Alan wants a bargain.
57:49Buying is one of the most important things.
57:52They've got to buy the same ten items for the lowest prices.
57:56This is a race against time.
57:57I'm getting married.
57:58I'm getting married.
57:58Yeah, I'm getting married.
57:59I'm not bothered whether you like me or not, okay?
58:01What I need is honesty.
58:02You can't keep on fooling us when we're doing that, Joel, because it looks terrible.
58:06Yeah, Sharon, but the thing is...
58:07Hang on, Joe, let us speak first of all.
58:10If you could do it for a tenner, I'll take it now.
58:12Done.
58:13No, let's go.
58:14No, let's go.
58:16After another gruelling day, who will be the next to go?
58:21I just don't know if you're just a bloody natter.
58:24You're fired.
58:26Interesting story.
58:26I once had somebody staple my ear to my head.
58:30Now, you can get more inside stories and previously unseen footage from The Apprentice on BBC2's new broadband website.
58:37Plus, there are exclusive video clips of what's to come, and you can even watch this episode again in full.
58:43Just log on to bbc.co.uk slash bbc2.
58:47And right now on BBC3...
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