00:00Hi, my name is Bero and I'm the founder and designer of BOEM SG. BOEM means traveling
00:14with not really attached to a special place and embracing a free spirit lifestyle. The brand is
00:22reflecting my way of life and I'm inspired by epochs of places like Kenya, like Singapore,
00:33tropical countries, the sea, Egypt. Everything is ethically sourced and Polish. It's a lot of work
00:43and I'm very grateful for my group of artisans that are built in Jaipur. My details collection
00:50is dude. So I presented Samir. It's really organic and inspired by the waves of the dude or the waves
01:00of the sea. There's a lot of fresh baroque pub. It's inspired by Dubai where I spent actually 10 years.
01:11I tried to make smaller pieces, bigger pieces and it touched many ladies. So I would say all those
01:18ladies have one thing in common, they are strong, independent, free spirit, really,
01:25that are not scared to be bold and wear statement jewelry.
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