Director's Reflections | Not all is lost - Vídeo Dailymotion

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Transcript

00:00Listín Diario presents Sunday Reflections.

00:30It really matters.

00:31People are no longer satisfied with superficiality, with what lasts two minutes on social media,

00:36or with the info junk that floods the web.

00:39They want to understand the whys and wherefores of things.

00:42It's no longer enough to simply explain how it happened.

00:46Let's take an example.

00:47If the government passes a new law, readers are more interested in knowing how it will

00:52seriously affect them, even in things that aren't visible at first glance, beyond the

00:57announcement.

00:58That's what a good analysis, a report that puts things in context, or a well-done investigation

01:03are for.

01:04That's where we hit the mark.

01:05The problem is that digital platforms are news machines that churn out news in a flash.

01:10And we, journalists, have little time to provide that missing context.

01:14But if a media outlet invests heavily in an investigative team, or people who know how

01:19to process relevant information well, that's our trump card.

01:23That valuable content is what can save us.

01:26And the best part is that it doesn't just stay on paper.

01:29It can be recycled on the web, on social media, in videos, in everything.

01:34Of course, to do that we need to invest more in technology and in people who know how to

01:38handle audiovisual media.

01:41That's how we get the most out of what we produce.

01:43If the newspaper remains stuck in the past, copying press releases or publishing only the

01:48bare news, it has no chance.

01:51The digital and technological monsters will eat us alive.

01:55That way, no one can be held back.

01:58And beware.

01:59There's another phenomenon.

02:01While some people look for news online, almost as many people avoid it.

02:05They don't care about the platform.

02:07They don't want to hear about the news.

02:09This reality forces us, no matter what, to innovate and find a way around it, so that print users

02:14continue to feel that we're worth reading.

02:17For Listine Diario, voice over and translation by Danny Leon.

02:21Listine Diario presented Sunday Reflections.