Donald Trump Jr.-backed GrabAGun saw its shares rise 2% in premarket trading Thursday after plunging 24% during its NYSE debut following a SPAC merger. Trump Jr. owns about 300,000 shares valued at about $4 million and sits on the company’s board. He described the venture as a response to what he called “the height of wokeness in corporate America.” The online firearms retailer offers firearms, ammunition, and accessories, aiming to attract younger online shoppers. The deal saw minimal redemptions, signaling investor confidence. The company joins other politically aligned ventures, such as Trump Media, Rumble, and Chain Bridge Bancorp, that have tapped into conservative consumer markets.
