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AMC’s 50% discount is here
The Street
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yesterday
Box office earrings are down 24% since 2019.
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00:00
AMC is doubling down on deals to get more moviegoers back in theaters.
00:05
The chain is expanding its popular 50% off ticket offer from Tuesdays to Wednesdays too.
00:10
That's two days of half-priced movies for AMC's 36 million Stubs members.
00:15
And the savings don't stop there.
00:17
AMC is also slashing prices on snacks.
00:20
Small popcorn and drink combos are now 50% off on both discount days.
00:24
AMC CEO Adam Aaron is calling it one of the company's biggest pro-consumer moves in years.
00:30
And cited overwhelmingly positive guest feedback so far.
00:34
With streaming on the rise and moviegoing costs adding up,
00:37
AMC is betting that deeper discounts can bring audiences back to the big screen.
00:41
The 2025 box office is actually up over 14% year-to-date.
00:45
The summer movie season is up 15% compared to last year, according to Comscore.
00:49
However, earnings are down roughly 24% in 2025 compared to pre-pandemic levels.
00:56
That'll do it for your daily briefing from the New York Stock Exchange.
00:59
I'm Caroline Woods with The Street.
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