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Report
Amazon brings in $24.1 billion during Prime Day sale
The Street
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yesterday
It was another record-setting event for the e-commerce giant.
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00:00
Amazon's extended Prime Day promo paid off big time.
00:04
The four-day shopping event broke records with online spending that blew past even Black
00:09
Friday levels.
00:10
The event doubled in length this year from two days to four and with deep discounts on
00:14
millions of items, customers saved billions while spending big.
00:19
According to Adobe Analytics, U.S. consumers shelled out $24.1 billion online between Tuesday
00:26
and Friday, a 30 percent spike from last year, and more than twice what retailers pulled
00:31
in on Black Friday of 2024.
00:34
Mobile shopping led the way, accounting for over 53 percent of purchases and driving $12.8
00:39
billion in spend.
00:41
And what were shoppers snapping up?
00:43
Adobe says sales of kids apparel jumped 250 percent, while home security gear soared 185
00:50
percent.
00:51
Big ticket items were popular, too — fridges, washers, dryers, TVs, power tools and
00:56
computers — all saw triple-digit gains.
00:59
That'll do it for your daily briefing from the New York Stock Exchange.
01:02
I'm Caroline Woods with The Street.
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