00:00They see art as a powerful tool for nation building.
00:03In the pyramid of life, the arts and culture stays up in the front.
00:09Totally agree. We have to put the creation up, the freedom.
00:24When you talk about Prophet Mith's performance,
00:26I feel that the profit has got to be defined in a much wider sense.
00:32How does it profit the person, the nation in a bigger kind of way?
00:38Not just how much is going to be rich in terms of money and sense.
00:42It is the business of running arts rather than arts means business of making it bigger and bigger.
00:51For me, success is not about quantity in terms of how many people,
00:58how many viewership you get in your TikTok.
01:00You can't have the money and sense in that way in arts.
01:05But and yet in the pyramid of life,
01:07I think the arts and culture stays up in the front, right on top of it.
01:15Arts and culture define the human development of the person,
01:21the individual, the community, the nation.
01:24Only then that we are called human civilisation.
01:29There's the idea that business leaders are all about numbers,
01:34disconnected from the point of why creative industry people need support in the first place.
01:41There are corporate partners who do get it.
01:44They see art as a powerful tool for nation building and education and connection.
01:50So there's a way that art and business can meet halfway.
01:54I think when artists start to think in terms of impact and ROI
02:00and corporates understand how important it is for emotion and nation building and inspiring a nation,
02:10that alone will unlock something very powerful.
02:14And that shift alone will create space for deeper conversations.
02:18Why I decided to come back with my wife, I want to spin the game of fashion
02:21and I have to understand our culture, our tradition.
02:25Creative means what to us, to our team, is a problem solving.
02:30You know what? That is creative.
02:32Business is definitely important.
02:34Creative arts, of course, like what Ramli said, totally agree.
02:38You know, you have to put the creation up, the freedom.
02:42That was the mood board that you get to free to do your own whatever you want to do.
02:48But we start off grounded, do what we can.
02:51What my client needs, plus my creativity and what the society needs,
02:56but update wasn't current and relevant.
03:00When I can afford it, I did to do what I feel like doing it.
03:07My creation, my show, the way I want, the way the music, the presentation, everything.
03:12But step by step, it takes years.
03:14You know, then you can say, then only people not take notice about you.
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