00:00Sound plays a crucial role in shaping our connection to vehicles, transforming silent
00:07machines into emotional experiences. But what lies behind the vision of the new driving sounds,
00:13the Hypersonics? With Hypersonics, we have designed an experience that goes beyond sound
00:22and embrace all the elements in the car, such as light and user interface, so that we create an
00:28holistic experience for our drivers. Driving pleasure has always been the core element of
00:34the BMW. The Noyu classes show that the emotion it evokes and the reduction of complexity harmonize
00:41perfectly with each other. Now, more than ever, it focuses on the human being. Hypersonics is about
00:48a human sound experience. So what we have done, we have gathered several design colleagues into a choir.
00:57We asked them to speak about the moment of joy which they had experienced. With all these elements,
01:05we created some layers that we introduced into the welcome sound, which means that whenever a person
01:12will enter a BMW, there will be salute and welcome with sound that is made up of the joy of other humans.
01:21The main sorts of inspirations for Hypersonics have been elements taken from nature, elements taken from
01:37architecture, elements taken from art, everything that was really speaking to us in a different way.
01:45With Hypersonics, we do have different driving sounds depending on the experience. You know, the personal sound is so
01:55important because it's the everyday life soundtrack of the driving action.
02:01This sonically expands on the sport mode in which there is much more precision to be heard and the
02:11acoustic feedback is very detailed, transmitting what the car is actually doing.
02:16Hypersonics will open a new era for sound design for our PNW Neuklasse.
02:34And of course that was瘋.
02:46Thanks.
02:48Thanks.
02:49Thanks.
02:49Thanks.
02:50Thanks.
02:51Thanks.
02:51Bye-bye.
02:52Good luck.
02:53Listen.
02:53Thanks.
02:54Bye-bye.
02:59Bye-bye.
03:00Bye-bye.
03:00Bye-bye.
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