00:00Lululemon has filed a lawsuit against Costco in the U.S. District Court for the Central District
00:05of California, alleging that Costco's private label Kirkland brand is selling unauthorized
00:10knockoff versions of popular athleisure items without clarifying their origin.
00:16One highlighted example includes Costco's high-tech men's scuba full zip, priced at just $19.97,
00:23compared to Lululemon's hoodies that retail for over $100.
00:27Lululemon is seeking a jury trial to block Costco from selling the dupes, along with
00:32unspecified monetary damages, claiming these products exploit its brand reputation and
00:38innovation investments.
00:40The lawsuit follows a similar dispute Lululemon had with Peloton in 2021, which later resulted
00:46in a strategic five-year partnership.
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