00:00Welcome to WatchMojo, and today we're counting down our picks for the spiciest examples of
00:09risqué television or internet advertising.
00:20Number 10, Farrah Fawcett and Joe Namath for Noxzema.
00:30We're kicking things off with some vintage sexiness from the 1970s. Farrah Fawcett and
00:35Joe Namath both enjoyed fame in this era, with the former becoming one of the decade's most
00:40former-style icons with her 1976 iconic bathing suit poster. This commercial predates that,
00:46airing during Super Bowl VII in 1973 and becoming a sensation.
00:51The closer you shave, the more you need creamy, soothing, medicated Noxzema.
00:57The innuendo is anything but subtle here, and the pair act giggly-silly, playing it up to the
01:02cameras. Photo outtakes from this session underline the humour involved with the Noxzema Creams Your
01:07Face ad campaign, with both Fawcett and Namath clowning around in towels.
01:12You've got a great pair of hands.
01:16Number 9, Carlos Spencer for Toffee Pops.
01:19New Zealand rugby star Carlos Spencer showed a fair amount of skin back in 1999 for this
01:24Toffee Pops ad. It's a hilarious bait-and-switch featuring a woman who's really enjoying her
01:29Toffee Pop. She hungrily devours the treat as Spencer walks into the room, sans shirt,
01:35natch, with lust flickering in her eyes. The athlete's image is then juxtaposed against the
01:40actress's on-screen husband as she fantasised about her real-life clashing with her snack life.
01:46The slinky saxophone music and pulsing percussion underlies the eroticism of the ad, but never so much
01:52that it becomes cringeworthy or sleazy. It's just fun and silly.
02:05Number 8, Paris Hilton for Carls Jr.
02:12The advertising campaigns for Carls Jr. have long been noted for, and denounced for,
02:17their depiction of women. In the 2010s, Kate Upton famously joined up with the fast food
02:23brands for a series of hot and spicy commercials. Those ads were just the latest in a long line of
02:28Carls Jr. ads that focused upon cliche straight male fantasies of hot women in revealing outfits,
02:34doing, er, stuff. Paris Hilton brought her own special something to Carls Jr. in the 2000s,
02:40delighting many viewers. There's not much we can say to justify the blatantly obvious content.
02:51It's just Paris Hilton soaping herself up with a hose and eating a burger. You know, as one does.
03:03Number 7, David Beckham for H&M.
03:05The landscape of sexy commercials is an equal opportunity for superstars of both genders.
03:16David Beckham gave his adoring audience something to appreciate in 2013,
03:20with this ad campaign for the H&M brand.
03:23This is another one that has fun with its concept, as Beckham attempts to chase down a lost robe
03:36on foot. The football legend's iconic good looks definitely come into play here,
03:41as Beckham hooves it around his neighborhood, clad only in his bodywear.
03:45Guy Ritchie actually directed the clip, which shows off David Beckham's chiseled physique
03:49from every possible angle, and we definitely appreciate the effort.
03:56Number 6, Bath, Cadbury's Flake.
04:06We can already tell where this 1992 ad is going.
04:09Right from the beads of condensation that are captured on the faucets of this bathtub,
04:13Cadbury's Flake wants to get its audiences hot, bothered, and all steamed up,
04:19as Bath compares the experience of consuming a candy bar to, well, you know.
04:28The Freudian symbolism is all over the place with this one,
04:31saying a whole lot while actually showing very little.
04:34Bath is classy overall, but also dirty as hell.
04:38Chock full of innuendo that's designed to titillate from first second to last.
04:42Cadbury's Flake. The crumbliest, flakiest milk chocolate in the world.
04:47Number 5, Matthew Terry for Calvin Klein.
04:53The combination of sex and commerce was nothing new for Calvin Klein in 2013,
04:57when this ad featuring model Matthew Terry first dropped.
05:01After all, this was the same company that popularized similar campaigns,
05:05with stars like Brooke Shields, Kate Moss, and Mark Wahlberg.
05:08This particular one featuring Terry didn't have to rely upon any silly or over-the-top concepts to sell its concept.
05:14The ad instead just focused on the goods, Terry's abs, and the Calvin Klein underwear.
05:19Not much else was needed, and this was more than enough to cause the Super Bowl ad to go viral.
05:28Concept. Calvin Klein underwear. 360 seamless technology.
05:32Number 4, Laundrette. Levi's.
05:34The Levi's Strauss company is yet another corporate brand that's enjoyed getting cheeky over the years with regards to sex and denim.
05:46Beyonce was one comparatively recent figure that's collaborated with Levi's,
05:50but it's the original Laundrette campaign from 1985 that arguably changed everything.
05:55It's the cool and casual vibe to this ad that makes it work so well,
05:59as Nick Kamen takes his jeans off and tosses them into a washing machine.
06:11Sure, Laundrette sells sex, but it's also selling jeans,
06:14and it's this emphasising of both product and storyline
06:17that made Laundrette remain part of the public consciousness.
06:20Number 3, Chess. Moritz Ice Cream.
06:28There's absolutely nothing wrong with a little distraction.
06:31Just ask the performers from this ad for Moritz Ice Cream.
06:34We're not exactly sure if indulging in a creamy confectionery is the best way to play chess,
06:39but it certainly seems to be working here with this game.
06:43The frozen treat gets increasingly messy and melty as the chess match goes on.
06:47With the climax occurring shortly after, a bit falls onto the woman's décolletage.
07:00The man in the ad can bear it no longer,
07:02scattering the chess pieces and capturing the ice cream for his own.
07:05Or at least we think it's just the ice cream.
07:08Scalcomato. Dare to indulge.
07:13Number 2, Robert Pattinson for Dior.
07:16If you want a lover, I'll do anything you ask me to.
07:24We admit there might have been a time where adults could have been reticent
07:27in admitting their adoration for Robert Pattinson.
07:30We're talking about the tween Twilight years, to be precise.
07:34Pattinson's work for Kristen Dior in the meantime
07:37echoes the actor's career maturity,
07:39while also celebrating his undeniably masculine charisma.
07:42Robert Pattinson is just an incredibly handsome man,
07:56and this 2020 Dior ad for Hom, the new fragrance,
08:00showcases him being sultry, silly and sexy all at one time.
08:04It's also proof that ads don't necessarily need to go for broke
08:07in order to be incredibly appealing and successful.
08:10I'm your man.
08:15It's your new fragrance.
08:17Before we unveil our top pick, here are a few honourable mentions.
08:21She's got the urge.
08:22Herbal essences.
08:23Hair so clean, it'll make you scream.
08:25Got the urge to verbal.
08:28Ooh, ah, fruju.
08:33Fruju.
08:34Carnal candy sounds.
08:35It's gonna hit you.
08:39Fruju.
08:40Food drink.
08:41Frozen cold.
08:42We will rock you.
08:44Pepsi.
08:45A triple threat of iconic cool.
08:47We will, we will rock you.
08:52Kylie Minogue for agent of provocateur.
08:55Has some cheeky fun, pun intended, with its concept.
09:03Before we continue, be sure to subscribe to our channel
09:08and ring the bell to get notified about our latest videos.
09:11You have the option to be notified for occasional videos or all of them.
09:15If you're on your phone, make sure you go into your settings
09:17and switch on notifications.
09:21Number one, Cindy Crawford for Pepsi.
09:24Effortless.
09:25This is the one word that comes to mind
09:26when we recall this iconic commercial collaboration
09:29between supermodel Cindy Crawford and the Pepsi company.
09:32Crawford was already one of the most beautiful women in the world
09:35and little was required of her in this 1992 commercial.
09:39Just want to look
09:40That I fell so hard
09:44Oh, oh, I need a love
09:49Just show up in a simple white tank top and jean shorts.
09:52Drink the can of Pepsi
09:53Drink the can of Pepsi, rinse and repeat.
09:56The joke here is that the kids watching Crawford are more interested in the shape of the can than the model.
10:00Or are they?
10:01It could be interpreted on the surface level or with slight innuendo,
10:05But either way, it celebrates Cindy Crawford's effortless and eternal appeal.
10:10That a great new Pepsi can or what?
10:12Introducing a whole new way to look at Pepsi and diet Pepsi.
10:16It's beautiful.
10:18What's your preferred style of sexy adverts?
10:21All the way or just the tip?
10:23Let us know, Cheeky Monkeys, in the comments down below.
10:26Now, Andrew and Brian with their new five-roll refiner
10:29reckon they've come up with a chocolate that is smoother, more refined and just generally more delicious.
10:35We'll see about that.
Comments