00:00We've got an obesity crisis in this country. Rates have doubled since the 90s.
00:04One in five children leaving primary school obese and it's costing the NHS £11 billion a year with that bill set to rise.
00:11And that's why we're taking a radically different approach working with supermarkets to make sure that our shopping baskets in the future are healthier
00:20and in a way that we won't actually notice particularly as consumers and doesn't rely on the government trying to dictate
00:27how supermarkets sell or worse still increase things like taxes.
00:32So if we reduce our calorie intake by just 50 calories a day, then more than 300,000 children will be lifted from obesity.
00:41Two million adults. If obese people reduce their calorie intake by around the same amount as a bottle of Coke,
00:48then we'll have obesity rates. And crucially, we're doing this with supermarkets rather than two supermarkets.
00:54That's why supermarkets like Sainsbury's and Tesco's have welcomed this.
00:57We're going to work together, get Britain healthier, reduce the cost of obesity so that we've got a healthier, happier, fairer country
01:05and a sustainable NHS that's always there for us when we need it.
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