00:00A grassroots group called the People's Union USA has launched an economic blackout targeting
00:06McDonald's from June 24th to 30th, accusing the chain of price gouging, tax evasion and
00:12sacrificing DEI commitments.
00:15While organizers point to McDonald's rollback of DEI policies as a key driver, historical
00:20data shows these boycotts typically fail to significantly dent corporate sales.
00:25Despite some previous successes, like a 40-day boycott hitting target, the impact on McDonald's
00:31remains limited amid broader consumer protest trends.
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