00:00An AI feels like it's a tool that's looking for a strategy right now.
00:09But the reality is, I would argue, that brand and the strength of brand has never been more important than it is right now.
00:16Number one is because customers want reassurance and they want something that they can trust, and a brand can do that.
00:22The second thing is, is brands haven't yet, and probably won't for a while, figure out how to insert themselves into the AI narrative.
00:32And the way to do that is by having a very strong brand that creates decision bias,
00:37so that the customer believes in their heart that the brand is best for them, despite what the AI may say to them.
00:46So I think what you're going to see is more conversation.
00:49Certainly, we're seeing some of that this week about the importance of brand.
00:53One of the things I love about Mazda is one of our core values is being radically human.
00:59And that's really about putting the customer, about putting people at the center of everything we do.
01:05Whether it's customers or any stakeholders, we really try to take a human-first approach to the way that we do things.
01:12And I think in this unsettled environment, this actually gives us the opportunity to have a little bit of a competitive advantage.
01:19Because people want to feel connected right now.
01:22People want to have relationships.
01:24And I think there's great opportunities for business and brands to create those kinds of connections with customers.
01:30Well, I think CMOs are grappling with a lot of things right now.
01:33I mean, I would say that we're all collectively navigating a decade of disruption,
01:37starting with what happened with COVID.
01:39And now all of the economic tensions, tariffs, geopolitical situations that we're dealing with.
01:46And on one hand, you know, companies are looking to drive more effectiveness.
01:50And that's where the promise of AI and things like that come to bear.
01:53And then on the other hand, I think CMOs are facing a lot of financial pressures, a lot of cost constraints.
01:59And unfortunately, I think the customer gets stuck in the middle.
02:02And right now, I would argue that CMOs' responsibility is to figure out what their value proposition is to their customer
02:10and provide that reassurance to those customers.
02:14So that's why we also tracker evolve.
02:17You know, you, you're property that's not the förm вниз.
02:22You're property that sounds good.
02:23You're property thatомs, you're property that just goes on a little bit.
02:25Sorain or theì¡´ial arts, you're property that's being used in the fantasy world,
02:30you're property, right?
02:31You're property that just wouldn't say you're property.
02:33You're property that allows me to choose you.
02:40So until February 31st, you're property that's being used.
02:42I might say no derivative.
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