00:00If somebody pitched me, we have like a South Park rule, which is South Park can can let's not let's not play a South Park game that because South Park can do it faster and better than us.
00:14So if it is one thing for, you know, the thing you're referring to is like, oh, they're in squid game outfits.
00:20So it's a direct reference. And it's sometimes it's hard to predict this.
00:23But I think that if when something is so culturally impacting, then we go like, well, it's going to be timeless no matter what, or it's going to feel like a timely reference.
00:32But people will if you get it or don't. So it doesn't hinge on it.
00:37Whereas like we would never I think our rule would be if somebody were to pitch, you know, I think that this should be an episode about I got Justin Baldoni, like I whatever the thing.
00:52And we would be like, it's like, let's not lose a South Park contest by addressing something that is so energized right now.
01:00We won't make our stories about that stuff. We might make references to what we hope are kind of timeless, classic kind of pop cultural things.
01:08I'd say that's absolutely the case. Every once in a blue moon, we'll we'll tap something and we'll be like, we should really think about this because like we've already written season 10.
01:17But like, for instance, sometimes we're like, how impactful is that idea going to be when this airs in 2028 or whenever it's going to air?
01:24We're like, that's very far away from the seed of that idea that got us excited about it. Is that going to be as exciting?
01:31So we do think about that occasionally.
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