00:00So we're looking to create these moments that, you know, this sort of FOMO moments, right? Our
00:03hotels do great stays all the time, but there's also these fandom communities. And so we did some
00:08stuff last year with Paris. She created a suite at the Beverly Hilton, and obviously that was
00:11playing off of her reunion show on Peacock. And then when the team, there was this little
00:15independent film that came out last year, you might have heard of called Wicked. And the team
00:19approached us and said, there might be something to that. And so we literally enlisted, you know,
00:23with NBC's partnership, the set designer, the costume designer to kit out the room. And so you
00:28literally got served a cocktail potion by a hot air balloon in the middle of the night.
00:32You could try on the costumes that were in the room. Literally half the room was green,
00:35half the room was pink. And it was all these, you know, set pieces from the original movie.
00:40You could then literally, you're a block away from the Broadway show. You could go off and see that.
00:44And so it really brought to life, not just the photo moment, but the true essence of being
00:48in Oz and being in the world that the Wicked environment had created. And then it was great to have
00:52the platforms that you were focusing on amplify the messaging. And we sold out in like a minute.
00:57I mean, it was the craziest thing. We had to keep extending it because people wanted it so bad.
01:01It's so interesting for us at NBC, because when you have the IP of Wicked, and when you start to
01:10think about how you bring it to life for advertisers and consumers, it was the first time in last year's
01:16Upfront where we actually introduced the trailer. And we did it in part, not only because it was,
01:21you know, fabulous, but to build momentum and to also demonstrate how we were bringing together,
01:27weaving together, really, the cinematic storytelling that starts in theatrical, but we need to bring
01:33it into the streaming worlds, right? We need to bring it into our entire ecosystem. And that
01:38really kicked it off. Fantastic box office, round the corner to when we released it on Peacock,
01:44biggest Peacock weekend ever. And now we released the second trailer. The second trailer, I think,
01:51had 113 million views in the first 24 hours that blew away the first trailer drop. So you can see
01:59how we've sort of built the momentum through using all of our platforms. And then in partnership
02:04with Mark and Hilton, you can really see how we're really bringing consumers into the experience.
02:14running over to her on the next one.
02:18Start.
02:20Cover.
02:32After more, finish us.
02:32Let's take a few minutes to avoid performance fromkimers at the next two weeks.
02:37We'll see the next one.
02:39Stay tuned.
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