- 5 months ago
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LifestyleTranscript
00:00I think life you know is like it's not flat you know I have always you know up go down change
00:07so for me happiness is a food is perfume is maybe a beautiful book beautiful a lot of things.
00:15Hi everyone this is Manjusha Radhakrishnan welcome to Dubai success series I'm here with Mr. Nikola
00:22he is the king of reinvention his Dubai success story is very compelling he began as a restauranteur
00:28and then came into entrepreneurship he now makes perfumes what a shift I must say Niklas you have
00:35to tell me what made you shift from hospitality to creating perfumes. Hello Manjusha thank you to
00:42welcome me and Golf News I'm very happy to be with you today so in fact I continue also hospitality
00:49because hospitality I start with making restaurant in Paris in South of France in Saint-BarthĂŠlemy
00:56everywhere but now I live in Dubai 11 years and I continue to because I think hospitality is a temple
01:05in Dubai is a city of hospitality it's incredible we have all the brand in the world in Dubai and also
01:13perfume is more something personal you know I always love perfume I mix my perfume myself everybody tell
01:20me what is your perfume all the time so I said why I don't create something personal me and so what
01:27other idea come like that you know but it is only the first thing I want to I will tell you as a project
01:34I want to do also oh I love that I love that how did you start with food let's say is restaurant
01:40something that really compelled you you love food you love to see people eat in great places ambience
01:47so I tell you I born in Paris but my mother was from Lyon Lyon is the capital of the gastronomy oh I see
01:56and my father from Bordeaux this is capital of wine a good wine so of course for my child I have the luck
02:03to to doing good wine and good food I see in fact my formation was more business finance economy but it's a
02:13story of meeting people I was very social and I meet people from this industry and I switched for the bank and
02:21finance to hospitality oh so you were a banker first nobody yes you wore many hats but well I changed tell me the
02:30truth was banking a bit boring maybe so as a banker you were a banker in Paris yes I'm a star tagbat and
02:39finally I met some woman by the way was in this industry and she said well you know so many people
02:47why you don't do something yeah and I create the first party was a huge success and I said work with
02:53me said more is more fun more good so let's continue oh I love that when you came to Dubai first 11 years
03:01ago yeah the food scene was very different right it had great restaurants I've been here 19 years but I
03:08remember we had a few spots now it's like mushrooming I don't even know which restaurant comes up where so
03:1411 years ago what was that scene like it was already nice because you have a big brand already like the
03:20Zuma like everything but it's true it was not like now I think now is more than 1000 2000
03:27restaurant every year new yes in Dubai so it's become really I travel anywhere in the world but I never
03:34see something like that anywhere when in America you know it's only in Dubai you have this this
03:42multiplication of a restaurant is incredible right you were talking about Gaia right yeah how is that
03:49your favorite spot as well what was your involvement in it but in fact it's also funny story I was clients
03:54for them for many years you know and I love very much the group because they are very good in
04:00hospitality also we create this brand Gaia yeah and now Gaia from Dubai is everywhere in the world so
04:05this is nice and I think it's nice to have now more brand from Dubai export in international you know
04:12right and so I'm very happy to join the group and to to develop the brand Gaia and now we open the
04:20Siren Beach I think Siren Beach is the best beat club in Middle East and will become the best because
04:28of the world so I think it will be the second brand from Dubai be worldwide I love that I love that you
04:36know that that's so interesting I'm going to talk to the lady who started the Dubai viral chocolate
04:42tomorrow she started she started she's starting a new flavor tomorrow at mall of the Emirates so I'm
04:48going to talk to her what is interesting is the reverse now earlier brands from around the world come
04:55to Dubai now Dubai is trying to position itself as a brand how does Gaia fit into all of that yes because
05:01you know it's true at the beginning Dubai bring every brand and it was very attractive but now Dubai is so
05:08the quality of everything so now like we said before Switzerland quality French but now it's Dubai you
05:16know because Dubai do it better you know so I think now it's only the beginning I'm sure there are a lot
05:22of brands from Dubai will go everywhere in the world you know right what is the most challenging part of
05:28convincing people that Siren can be the best beach club Gaia is a great place to dine when there's so many
05:35michelin start uh outlets here yes so many michelin start but after you know me we are more in the
05:42restaurant lifestyle so it's just magic of we bring thousand people sharing an experience in the day and
05:50what is beautiful is all different generation uh nationality and they share this happiness all day
05:58uh with uh everything the food the music the ambience and this is more more lifestyle experience
06:05yes right for Gaia Siren of course um do you think um they are also reflective of Dubai as a vibe we
06:12talk about Dubai's vibe right yes it's it's impressive like people who come here they want to come back
06:18again it's true and I see and also I see so many people they don't know uh this lifestyle even people from
06:25America they come and say how is exist and after they don't want to go back to America they said Dubai
06:30is much better it's true what happened now because I think all the best people from everywhere in the
06:37world come to not only visit Dubai want to live in Dubai so you have a sharing of experience professional
06:48talent yes in Dubai sharing together so and live together so it's beautiful it's incredible oh I love
06:55it I love it I love it what was your first paycheck like as a banker and now tell me as an entrepreneur
07:01where do you stand you're going to get very very basic tell us like do you remember your first paycheck
07:07I think life you know is like it's not flat you know I've always you know up go down change
07:15but in reality I tell you the truth Dubai give me the more than every other country I try to live
07:22everywhere I was workforce in France but I live also in America I live in Russia I live in England I live
07:30so many countries but what Dubai give to us is incredible you know because you feel happy here you
07:37feel in peace you feel safe and really is the best city in the world really because I travel everywhere and
07:46uh so I'm very happy now to create new brand and new things from Dubai like we speak before yes of
07:53course yes you have to tell me about your you said uh perfumes are very personal for you you wake up with
08:00Chanel number five this is the story of Marlene Monroe she's a journalist that yeah how you sleep the night
08:07yeah she said I sleep naked only with my Chanel number five so it's true me I think without perfume I
08:13feel naked also I need to have my perfume yes so it's really me and I think it gives you also
08:22good vibes good depression make you in another mood you know I love it perfume like music remembers a good
08:28memories I love it and like you said perfumes are very personal yeah yeah so what are your notes
08:34uh the most dominant notes in your in your uh but you know for me men and also because we're in Dubai
08:41I like very much good strong perfume uh with lack of mystery like uh yes this touch uh oriental touch oh
08:54lovely I like the fact that you brought a bit of Dubai yeah into your perfume and you said Dubai gave
09:00you a lot as a city right I think in your in some ways it's also your way of paying it forward maybe
09:06to the city that gave you everything is it very easy to become an entrepreneur here is it much easier
09:11most because in other countries you have a lot of administration complication and here they
09:17very happy you are here they help you uh everything is fast and this is amazing and you and you meet
09:23beautiful people amazing people now a beautiful baby and I'm very happy my baby lives in Dubai oh so
09:30you found your wife in yes yes in Dubai so that's why you know everything everything worked out for you
09:35etc what would you say is the best skill set you need to reinvent so because you're doing hospitality
09:42you're doing entrepreneurship what do you think is the best skill set you know I think everything is a
09:48combination you know so I think like you see on my instagram I said I'm creator of happiness so for me
09:56happiness is a food it's perfume is maybe a beautiful book beautiful um a lot of things so beautiful food
10:05yes so everything I want to make something maybe I will do soon something about charity for me the most
10:15most important now uh to give a legacy and to and to share this happiness with everyone because the world
10:22now is very complicated everything wherever and Dubai I think is a symbol of happiness and peace
10:29right right of course and do you think money is what makes the world go round because without money you
10:34cannot give your dreams any wins I mean at the end of the day it's all about the money right yes for me money is
10:41uh freedom is true and so but I think in Dubai you have a lot of motivation to to work to be success
10:51everything because you see successful people around you so I think is a lot of motivation
10:56right right when did you make your first million at what age um one million dirhams 25 you know because
11:04I work very far early you know I was I was I don't like so much to study I do my MBA but immediately
11:12I work in in hospitality restaurant club yes and you made one million at 25 at 25 I couldn't decide what
11:19to wear you may that's brilliant but I spend more also you know you didn't learn of course but has your
11:27relationship with money change as you made more money before you know I was uh something about
11:34freedom so money for me was only an energy to win and to spend you know now I change a lot because of
11:41my baby girls so now I start to to build more things more even to think for her and to give the freedom
11:50I have before so right right and also Dubai generally is incredibly safe for women I think that's one of the
11:55the things that I tell my I have a daughter and two boys I keep telling them you're so safe to go in
12:00yes I will never go back to Europe with the kids now I will stay here you will stay here this is your home
12:07I think like you said I feel really more Dubai completely of course of course and you have to tell
12:14me like what is the piece of advice that you get from people as you start out like it's a see perfume
12:20for you is an alien field right you don't know about it that much you may like it no no because after you
12:25know I'm very instinctive you know so whenever something I like or I like somebody I go you
12:31know I'm very uh yes I follow my accent so that's why I tell you this perfume but I want to make a
12:38book I will tell you next time next time you plan to write a book too yeah yes too so so I will tell
12:45you but it will be really about Dubai about because I want to give this gift to Dubai give to me before
12:52so it will be a surprise before Christmas of course I love that I love that author as well
12:57that's one more feather to your cap you have to tell me like you said you lived in several cities
13:02around the globe like more Russia in America which part I live in New York New York again restaurants
13:09see is it mostly setting up restaurants yes I make some consulting in New York in Russia in London what did
13:17you make sorry restaurants some consulting it was consulting consulting so you go around the world
13:22consulting for restaurant launches is it how to make a restaurant take off yes is there a secret to it
13:29a lot of secret it's a mix of secret we said in France you know like mayonnaise you know yes to make
13:35this mayonnaise good but there's a lot of things right right of course of course uh what is different
13:41about Dubai is our food scene if I can ask what scene is incredible because you know in Dubai with
13:46Emirates every product you want to have the same day so you if you want to have something special from
13:53Japan you have I mean so this is incredible for for the chef for being because you can have the best
13:59product from all over the world every day coming in Dubai so right so for that is also something
14:04exceptional you know has success taught you more in life yeah or failure um both because in fact
14:13which is success only you don't understand who it is alive and when you make error and to
14:20you learn you you you you feel stronger and but in hospitality i'm lucky because i always make successful
14:31place so in Paris a place i make long time ago still success now uh everywhere in the world so uh
14:39in hospitality i know very well other things we will see you know to your young person when you were
14:44in your 20s what would you say with the kind of world experience you have currently what would
14:49you tell them you know it's like to follow your dream because in fact uh is only you decide your life
14:57you need to okay study everything but you need to to to follow what you like because if you do
15:02something you don't like you will be not happy so the most important is really to continue to continue
15:08if you are like sport you want to be an artist or everything you follow your dreams you know because
15:13you have only one life and in fact you go very fast you know from my 20 until now it was like that
15:20so it was really like that don't have any regret because yes what's your most extravagant buy that
15:26you did when you thought you were successful i can now i mean you made your first million dirhams
15:3125 so what did you buy that is really crazy like a yacht or no no in fact okay i like beautiful
15:39car i like beautiful but most important for me because i like i'm very social is to share so even before
15:47to have a restaurant i share beautiful dinner so i make a home dinner with 50 people two three times
15:55a week with chef with everything to share that with the people you like because if you don't share
16:02you can go to the most beautiful place if you don't share with people you love it's not a pleasure
16:07you know so it was very uh sharing with my best friends thank you so much thank you yeah thank you so much
16:17you
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