00:00The truth hurts. Surprising facts about cognitive dissonance.
00:04The sound of two truths colliding. Listen closely.
00:07At the core of every belief system, every political argument, and every personal conviction,
00:11there exists a phenomenon so quiet it's almost invisible cognitive dissonance.
00:16This tension between contradictory facts doesn't just shape our minds, it shapes history.
00:21In the autumn of 1954, a small group in Chicago believed with absolute certainty
00:25that aliens would rescue them from an impending apocalypse.
00:28The world didn't end. The aliens didn't descend.
00:31Yet, curiously, many believers clung even more tightly to their faith afterward.
00:35Psychologists observing this event coined the term cognitive dissonance,
00:39revealing that confronting undeniable facts sometimes strengthens,
00:42rather than dissolves, our deepest convictions.
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