00:00She transformed her apartment into a vibrant technicolor paradise, and the internet is obsessed.
00:08Designer Alex turned this Philadelphia loft into a stunning explosion of color and light.
00:15I love just being surrounded by color in general. I put this cellophane on my windows and it made
00:21it look like fake stained glass and it makes everything so colorful and lovely. I try to
00:25customize everything I can in my life. I made these pillows. I made these lamps. I made these
00:30disco mushrooms. I love reflective stuff and I get such good sunlight. Alex previously lived in Texas
00:36running her jewelry and accessories business, Blush Daisy, from a cramped one-bedroom apartment.
00:43Our apartment got like insanely crowded all at once. Like we try to sleep at night and there's
00:49just like an avalanche of earrings. She dreamed of a big open space, even looking at old
00:55churches and warehouses. But then she found a listing for a large loft with huge windows.
01:02I was obsessed with Big and they have that scene of him and his date jumping up and down on the
01:06trampoline. I did the video call. They showed a view out of the window and there was a skyline view and
01:12I was like, okay, let's just sign the lease. I think we're good. Alex grew up in the 90s and early
01:162000s and says her childhood was blessed with peak girlhood aesthetics. Lisa Frank, inflatable furniture,
01:24bead curtains, spice world, and butterfly clips. I feel like what I'm doing now is more of like an
01:31elevated version of that. There's still a lot of rainbows and butterflies, but it's not like
01:37inherently childish. It's kind of like the grown-up version. I guess it's kind of like 13 going on 30
01:43for some people. Alex had a blank canvas and so the transformation began. Living in the space has
01:51really exaggerated everything I was already doing. But I feel like when I moved into this space, it was
01:55really like the natural sunlight that I really was like, I need to start focusing on like crystal
02:00elements and like holographic, like anything reflective because of the sun just like magnifies
02:05it and everything was like a rainbow. It's amazing. Sourcing and creating these unique items takes time
02:11and dedication. Pretty much every detail, every minor detail, I can sew so I can make my own,
02:16you know, curtains and pillows and blankets. I am obsessed with my coffee table. I got it off
02:22Facebook marketplace. My friend found it for like $90 and went and picked it up for me. And then I
02:27covered it in like a pearlescent paint. So it would have that opalescent finish and kind of like reflect
02:32the rainbows. I also made these candlesticks that are now covered in wax. Just really simple polymer clay
02:38to put these spiral candles in. I put up these two cloudy tapestries. I'm kind of trying to make it look like,
02:45you know, there's no walls. I just live in the sky. I made about 40 sun captures to hang up right
02:51here. I'm trying to create a nice little reflective corner with all the rainbow prisms. Gotta have the
02:57blow up furniture. Very 90s, very Y2K. Her unique style has captured the attention of many online,
03:04with people describing it as dreamcore, kidcore and Lisa Frankcore. I think everything started out
03:11like somewhat normally. And then when I realized how good it felt to just like follow my own instincts,
03:17now I trust myself a lot more to make like crazier decisions. My advice would be to not follow trends
03:23and to pay attention to yourself and the things you like and learn how to like verbalize what they are.
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