Hailey Bieber's Christmas came real early this year ... 'cause she just sold her makeup brand to e.l.f. Cosmetics in a deal that moves her closer to the 10-figure club.
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00:00Well, suddenly Justin Bieber's catalog sale isn't looking so impressive in his own household.
00:05You remember, sold it for $200 million, which is not to say it's not a good deal, but...
00:11His spouse one-upped him.
00:13One-upped him, then some.
00:14Haley Bieber just sold her makeup company, Rode, for $1 billion.
00:22There is an asterisk here.
00:23Yes.
00:23A big asterisk here.
00:25The company was sold for $1 billion.
00:26She has a big chunk of it.
00:28She'll get a chunk of that, but not the billion.
00:30But still, as a businesswoman...
00:32The success of the company is because of her.
00:35Rode is her middle name.
00:36But look, we have confirmed that she did, in fact, sell it to Elf Cosmetics, which, if you're a female,
00:42you know Elf Cosmetics is kind of like an affordable company sold in, like, Target and stuff.
00:46So, Rode shareholders are going to get $800 million.
00:51That's split up between cash and stocks.
00:53So, $600,000 of that is in cash.
00:56$200,000...
00:57$600,000,000.
00:58Sorry, $600,000,000.
00:59Oh, my gosh, these numbers.
01:01Wow, that's a lot.
01:02$600,000,000 in cash, $200,000,000 in stocks.
01:07Unclear, like you guys mentioned, how much of the stocks and, you know, how much ownership she has of it.
01:12But one thing's for sure, she's been sitting on a gold mine.
01:16She only got this company.
01:18She started it back in 2022.
01:20So, talk about such a quick success rate.
01:25Here's the thing.
01:26You said, and it's because of Haley Bieber.
01:28There are a lot of people who think it's because of Justin Bieber.
01:33Right.
01:33I was going to say, and that's not...
01:35Look, she's, you know, run the company.
01:37Right.
01:37I mean, she gets a lot of credit.
01:39And gets the majority of the credit.
01:40Would it be this big without Justin Bieber?
01:43The fact that her last name is Bieber and that they're a thing together.
01:46Part of her brand is Justin Bieber.
01:48So, it is because of her.
01:50Does that include Justin?
01:51Yes, absolutely.
01:52That's her husband.
01:54Like you mentioned, her last name.
01:56But, I mean, I think she's always leaned towards skincare in her brand.
02:00And people think Haley has flawless skin.
02:03So, like, she's also a great poster child for the company.
02:06And she's still going to be involved, by the way.
02:08We're told she's not stepping down at all.
02:11In fact, you know, her roles are even more important than ever.
02:15So, she'll still be a part of it.
02:16So, look, the interesting thing here is that in 2022, Justin sold his music catalog for $200 million because he was broke.
02:28He was broke at the time and ended up having to sell the music catalog.
02:32We know this because we did a documentary recently called TMZ Investigates What Happened to Justin Bieber, which is now available for free on YouTube.
02:43And we get into this.
02:46And the conventional wisdom at the time was that Haley's company would be a long-term safety net.
02:54And the people we spoke with didn't think she would sell it this early.
02:59Right.
03:00Well, when someone steps up and says it's a billion.
03:03But you're right.
03:04It was valued at that.
03:06Right.
03:07You could hold on to it much longer.
03:07And it could be $2 billion and $3 billion.
03:09But she's still going to have her stock.
03:11So, even if it goes up, she's still going to make money.
03:14It's just interesting because they have had some money issues.
03:18Yeah.
03:18And they spent a lot of money.
03:20And I think it's just interesting, the timing here, that it was sold so early because the company's only a couple years old.
03:26Right.
03:27By the way, after the deal was announced, Justin had put up a post congratulating her.
03:35And, yeah, they seem happy.
03:39Why wouldn't they be happy?
03:40He's got happy hands.
03:41He's got happy hands.
03:42That's for sure.
03:43Ray calling in from North Carolina.
03:45I love this for Haley.
03:47And this is boss moves as a mom and a wife.
03:50I think this financial move is definitely going to help their marriage because, as we all know, Biba was just broke.
03:56So, she brought a ton of money into their household.
03:58So, good for her.
03:59They got a ton of money for sure.
04:00That's a lot of bacon she just brought home.
04:02A lot of bacon.