Many confuse tariffs and inflation, but they impact prices in very different ways.
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00:00I will say, I think that there's a little bit of a misnomer at times between inflation in and of
00:05itself versus a hike in cost caused by a tariff. Inflation will consistently happen over time
00:11further and further because the costs to create that good go up. A tariff is actually something
00:16that actually only happens one time, right? The tariff is in place. It's 10%, say, and I have a
00:22bottle of water that costs 10% more than it did last year. That's a huge hike in prices. But unless
00:28that tariff goes up again to 20% or something like that, I'm not going to experience that
00:34costs down the line.