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  • 6 months ago
Warner Bros. Discovery has announced that its streaming service, Max, will revert to the name “HBO Max” later this year, reinstating the HBO brand.

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00:00Warner Bros. Discovery has announced that its streaming service Max will revert to the name
00:04HBO Max later this year, reinstating the HBO brand. This decision follows the earlier rebranding
00:11from HBO Max to Max back in May 2023, which aimed to consolidate content from HBO, Discovery,
00:18and other properties into one single platform. The return to the HBO Max name reflects the
00:24strategy to leverage the strong recognition and prestige associated with the HBO brand in the
00:30competitive streaming market.
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