00:00Running your own toy and collectible shop is most child's dream.
00:05However, for one father and son duo, that dream has become a reality thanks to social media.
00:12Dale Wilkinson set up Lads and Dads, a trading cards and collectible shop earlier this year with his 12-year-old son Ricky.
00:20The business has grown massively over just a few months.
00:24They've racked up more than 30,000 stream followers and have sold more than 200,000 packs of cards since their adventure began.
00:33The duo are now in the process of expanding into the unit next door to add a gastropub-style cafe.
00:40The pair first started out on TikTok and have since been exclusively signed to Whatnot.
00:46Whatnot is similar to TikTok shop, but it's where people buy, sell and go live, sharing collectible items only.
00:54This has helped them start the business.
00:57Dale had already run a successful vape business.
01:01He wanted to explore an idea that would be child-friendly.
01:04The shop can currently seat 27 people, but with the new extension, it will be catered for over 60 people.
01:13They run a range of free games nights, as well as swapping and trading collectible items.
01:19Lads and dads is open most days here in Pudsey.
01:24People will welcome me.
01:25Later.
01:25Nobody will be talking to you.
01:25Thanks for the mic.
01:26You will be talking to me about the truth.
01:26Welcome to Family.
01:28This is just a very long step.
01:29dagen raises the freedom of joy and discussion.
01:48Let's get started here in Puds.