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  • 1 year ago
Running your own toy and collectibles shop is most children's dream.
However, for one father-and-son duo that dream has become a reality thanks to social media.
Dale Wilkinson, 36, set up Lads and Dads - a trading cards and collectibles shop - earlier this year with his 12-year-old son Ricky Wilkinson.
The business has grown exponentially in just a few short months - they have racked up more than 30,000 stream followers and have sold more than 200,000 packs of cards since their adventure began.
The duo are now in the process of expanding into the unit next door to add a gastro pub style cafe.
Dale said: "My son was an avid collector of cards and watched streamers.
“He wanted to start streaming but at the time he was only 11."
Dale decided to support his son by starting a collectibles channel together on TikTok.
He said: "People liked the dynamic of a lad and a dad together."

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00:00Running your own toy and collectible shop is most child's dream.
00:05However, for one father and son duo, that dream has become a reality thanks to social media.
00:12Dale Wilkinson set up Lads and Dads, a trading cards and collectible shop earlier this year with his 12-year-old son Ricky.
00:20The business has grown massively over just a few months.
00:24They've racked up more than 30,000 stream followers and have sold more than 200,000 packs of cards since their adventure began.
00:33The duo are now in the process of expanding into the unit next door to add a gastropub-style cafe.
00:40The pair first started out on TikTok and have since been exclusively signed to Whatnot.
00:46Whatnot is similar to TikTok shop, but it's where people buy, sell and go live, sharing collectible items only.
00:54This has helped them start the business.
00:57Dale had already run a successful vape business.
01:01He wanted to explore an idea that would be child-friendly.
01:04The shop can currently seat 27 people, but with the new extension, it will be catered for over 60 people.
01:13They run a range of free games nights, as well as swapping and trading collectible items.
01:19Lads and dads is open most days here in Pudsey.
01:24People will welcome me.
01:25Later.
01:25Nobody will be talking to you.
01:25Thanks for the mic.
01:26You will be talking to me about the truth.
01:26Welcome to Family.
01:28This is just a very long step.
01:29dagen raises the freedom of joy and discussion.
01:48Let's get started here in Puds.

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