00:00Okay, so the one company, the companies that are doing very well are all the data companies. And, you know, certainly it makes a lot of sense here, because everybody's looking for that genius sports being one that is very popular in the industry, bet vision, the parent company, talking about what the future may hold, I believe they're talking about maybe potentially finding a buyer for this, that correct?
00:18It could be they're definitely open to buyers for this product. But I think in the meantime, they're going to keep trying to expand that vision more and more because they're seeing some really great returns from it. This is the interface when you go into a sports book, you're able to start on NFL games last year, watch the game essentially in a sports book, and you have live data, live bets pop up more and more, more and more engagement, more and more interface.
00:48for people to just kind of bolster their whole sports betting experience. So they already had it for NFL, they're now doing it for international soccer, which is big, not just only because it's getting to be a new sport, but NFL, there's only about 280 games a year, international soccer is about 18,000. So it just brings more volume to this platform, which they're already seeing, having really good returns with their sports book, customers are going to continue to invest in it more and more try to cut down on that time.
01:18between when you're actually placing a bet, and when it gets through. And it's a huge step for just how we watch sports, we're talking about a future where maybe you're going to be able to see this on a broadcast someday, maybe it's not just a sports betting company that buys this, maybe it's one of these big companies that has been getting into these new broadcast deals to try to bolster their experience. And it does drive live betting engagement up about 300%, which we talked about before being a much higher margin bet for the sports book.
01:42So the more you keep customers engaged, the more betting stats you give them, they seem to want it and they seem to be betting it more. And it seems to be a better return for the sports book. So they're going to roll it out for soccer just in a week. And then they say once that is underway, they're going to have basketball as well. So adding just a ton, a lot more of events here with bet vision, which has been very profitable for them so far. And yes, keeping the door open for some buyers in case that happens. And I think we could see that not just on the sports betting
