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00:00By eating a burger for just 15 cents, a bankrupt vendor becomes the king of fast food.
00:05Still remember the day when Ray delivered goods to buyers and found a long queue at the door.
00:10With curiosity, he joined the queue and then ordered a 35 cent package.
00:15What he never expected was that from paying to receiving the money back it took less than 30 seconds.
00:21His seder burger package is finished.
00:23This kind of speed really surprised Ray.
00:26He couldn't believe this was his.
00:27In 1950s America, it was common to wait more than 30 minutes for food and for orders to be wrong.
00:35However, this shop only takes less than 30 seconds.
00:39After making sure, he just believed it.
00:42Without cutlery and tray, the waiter said everything was in the bag and after eating, just throw it away.
00:47With a look of disbelief, he had one last question.
00:52The waiter said, as long as you want, you can eat anywhere.
00:56It turns out that at that time, Ray did not have a fast food concept.
00:59Then he sat on a bench by the side of the road, starting to observe how other people ate.
01:04Children hold them in their hands, taking big bites.
01:06Imitating the children's way, Ray also tried to bite.
01:09And unexpectedly, a big story that changed the culinary industry started from here.
01:13And within a matter of years it had spread throughout America.
01:16After that, it became the ruler of the fast food industry.
01:20If you think McDonald's makes money from burgers, then you are very wrong.
01:25Selling burgers was just a side business after their success.
01:29I don't sell burgers, my business is real estate.
01:32Previously, Ray was just a failed salesman.
01:34At 52 years old, he fought for life, but failed.
01:38Even though he now owns a company, being called boss makes him uncomfortable.
01:43Because there is only one employee, and he has to sell the products himself.
01:47Not only did he face rejection, long waits for food,
01:50but also got the wrong order from the waiter.
01:54The item he sells is a sheke oil shaking machine.
01:56Others only have one axle, but his has five.
02:00Because thinking of increasing supply or increasing demand,
02:03his brain was probably destroyed by the five shafts, and he was turned away at the door.
02:08Just when he was in despair, a call came in from his subordinate.
02:11It turns out that someone ordered six machines.
02:14Ray felt like someone was playing a trick on him, because one machine was enough.
02:18Not believing it, he asked for the phone number, and the party ordered the wrong number, instead of six, eight.
02:24After hanging up the phone, Ray didn't want to think about that party.
02:27After confirming the route, he drove towards the two thousand kilometer ramp.
02:31Seeing the long queue outside the restaurant, customers were curious and ordered a classic burger package.
02:37French fries, and cola.
02:38Unexpectedly, the price was only a cheap 35 cents, and the recitation speed was far beyond Ray's understanding.
02:44He tried a bite of the burger, and it tasted delicious.
02:47At that moment, a janitor approached him, and through conversation,
02:51He just found out that the person was one of the owners of this shop, Mike.
02:56Ray got up and handed over his business card, complimenting their operation.
02:59As it turned out, Mike immediately invited him to see the back kitchen.
03:03The room is small, but not cramped.
03:06Each staff member has clear duties and is responsible for certain processes,
03:09The cooked ingredients are cooked according to time.
03:11In a kitchen with a production system like this, it only takes 30 seconds to make one burger.
03:17Mike says speed is a major factor in making this place popular.
03:21Cooking pet pee meat until packaging for sale,
03:24all done as quickly as possible after many trials.
03:27All equipment is custom made.
03:30Ray wonders how they thought of this, and Mike says it was his brother Dick's idea.
03:36Because their last name was McDonald, they named the restaurant McDonald's.
03:40After knowing this, that night Ray wanted to invite them to dinner.
03:45The two brothers told Ray about their business.
03:48They run a regular drive-in restaurant.
03:50However, poor customer service and menu variety,
03:53and too many ushers and waiters,
03:55causing large labor costs,
03:57and other problems also cause losses.
03:59So, the two brothers decided to reform the main product focus.
04:03They reduced the 27 menus to 3 best sellers,
04:05burger, fries, cola.
04:07They removed all the ushers and waiters,
04:09designer disposable bags for self-pickup at the window,
04:12and replace all cigarette and alcohol machines around the restaurant with trash bins.
04:16This method does not immediately drive out small-time thugs.
04:18They have successfully created a family-style dining environment.
04:21However, the importance of serving time.
04:23To shorten the serving time to 30 seconds,
04:26they closed the business for 2 months to practice.
04:29They drew up a kitchen layout and trained each employee repeatedly without food.
04:33They optimize processes and change the kitchen layout if something doesn't work,
04:37until finding the most perfect solution.
04:39So, after this new model was introduced,
04:42McDonald's caused a huge sensation in the area.
04:44That night, Ray returned to the hotel and had trouble sleeping,
04:47because he already had a bold idea in mind.
04:49The next morning, he couldn't wait to meet the two brothers.
04:53This got them the franchise rights and turned the McDonald's restaurant into a
04:56become a national fast food chain.
04:58However, he was told they had already tried it.
05:00Had opened up to the fifth branch,
05:02but faced quality control issues, dirty kitchens, and poor service.
05:06These things make the customer experience decline.
05:09Even the market supervisory body also came to them.
05:11To maintain McDonald's brand reputation,
05:13The two brothers stopped plans to open a branch.
05:16Therefore, they rejected Ray's request.
05:19When Ray felt hopeless,
05:21a photo on the wall caught his attention,
05:23two large arches across the roof,
05:24The new and fashionable look is very eye-catching.
05:27Ray praised their forward thinking.
05:29When he learned that there was already such a store in Phoenix,
05:32Ray drove more than 300 km to get there.
05:36Towards the success of the kingdom,
05:38closest opportunity to success.
05:40When he arrived,
05:41It is late,
05:42but the golden light shines the most.
05:43Ray got out of the car without looking away.
05:46When he saw the future,
05:47Aten's convenience extended throughout America.
05:50Opportunity is before our eyes,
05:51he had to take advantage of it.
05:53So the next day,
05:54he dashed home.
05:55His mind was filled with magnificent golden arches.
05:57But before talking,
05:58his wife guessed his thoughts.
06:00Because previously,
06:01Ray has a lot of business experience.
06:03Sadly,
06:04always ends in failure.
06:06Now,
06:07after stable,
06:07His wife did not want to return to the worry-filled days of the past.
06:11His wife wanted to know when he would be able to rest easy.
06:13However,
06:14Ray felt that if he failed,
06:15he would neglect his life without his wife's support.
06:18Can only return to his previous life Jua Blender.
06:22However,
06:22now he has lost his former enthusiasm,
06:25failed-failed,
06:25he can only hit the enemy,
06:27vent emotions.
06:29After going through confusing days,
06:31he returned to see brother McDonnell,
06:33keep convincing them.
06:35See the golden arches of dreams yonder,
06:37he remembered traveling often for years,
06:39often see various courts and churches.
06:41Despite the variety, people always remember the church cross.
06:44Also the national flag,
06:46all symbolizing their own unique meaning.
06:49McDonald's could have its own symbol,
06:51so the new church in the US,
06:52Some people think of the golden arches when they think of fast food.
06:55Hearing this,
06:56they were silent,
06:57this is not just opening up a profit war,
07:00This wants to create a business empire,
07:01spread the outlets like religion.
07:03However,
07:04This idea influenced them.
07:06Before approving Ray's profit warah,
07:07they want it to be tighter.
07:10Written agreement in black ink
07:12on white paper lists many things,
07:15but Ray felt the profit warrant was more important
07:17and sign it.
07:19However,
07:19It turns out it's not as simple as imagined.
07:22When bringing a business plan to the tire,
07:24he didn't expect the tires to recognize him
07:26and mocked his strange plans.
07:28He doesn't make any money and is in debt,
07:30and no tires would give him a loan.
07:33Without capital,
07:34Ray is caught in a predicament.
07:35After much thought,
07:37he decided to bet again.
07:39Quietly,
07:39he mortgaged the house on tires.
07:41After getting funds,
07:42he got land for a new topo.
07:48A while later,
07:49the plan is starting to be implemented.
07:50But that's when he realized,
07:52every new plan must go through
07:53layered approval from McDonald's brothers,
07:55the kitchen and stove must also be reviewed
07:56for more than half a month.
07:58Coca-Cola's hard-earned sponsorship
07:59also rejected because of their business philosophy.
08:01As a result,
08:02many differences of opinion and quarrels occurred
08:04among them.
08:04But every time he feels tired and angry,
08:06he would stop and read a book.
08:08He doesn't want to incur phone bills.
08:09because he has to save every penny
08:11to open a shop.
08:12Thus continued effort even though tired,
08:14The new shop is finally open.
08:15As the first McDonald's in the area.
08:17Zara's innovative operations are here
08:19quickly attracted many customers.
08:20On the opening day,
08:21long queues have formed outside since morning
08:23and Ray came into the kitchen
08:24to monitor food quality.
08:25When you see an employee lacking
08:26put one slice of pickle,
08:27he reminded the employee,
08:29you have to put two slices.
08:30When grilling the Patty,
08:31he instructed to press once
08:32so that the outside and inside are soft.
08:34At the time,
08:35a young man grilling Patty
08:36caught his attention.
08:37The young man's name is Freddy.
08:39Later became CEO of McDonald's in the future,
08:41often many daily events
08:42accompanied by opportunities.
08:43And is it possible to achieve it?
08:44depends on one's own efforts.
08:45Every day after the lottery shop,
08:47Ray will also clean the area
08:48around the store in person.
08:49Clear,
08:50this time he finally did something right.
08:51However,
08:52the success of one store means nothing,
08:54Next is Ray's real goal.
08:56He started to try hard
08:57to attend various meetings of the rich,
08:58not missing a single opportunity for promotion.
09:01Ray attracts people who are ready to spend money.
09:02to join McDonald's,
09:04because with a clear example,
09:05within one month he already had three new outlets.
09:08However,
09:09his way of quickly causing dissatisfaction from Dick,
09:11he was worried that this too rapid expansion approach
09:13will cause problems.
09:14And it turned out to be in accordance with his suspicions,
09:16investors only think about profits
09:17and don't care about restaurant quality control
09:19which caused the new store environment to become chaotic.
09:22Even burgers aren't made according to the rules.
09:24At the time,
09:25Ray also realized that if it continued like this,
09:27McDonald's will be the next fast food restaurant to fail.
09:29So,
09:30he angrily took the burger
09:31to meet investors and discuss
09:33because the number of pickles in the burger is placed haphazardly
09:35and the lettuce and beef were either overcooked or undercooked.
09:38However,
09:38facing Ray's accusations,
09:39investors without any care
09:40which made Ray so angry that he cursed,
09:42while investors only see it as a place to make money.
09:45Finally,
09:46Ray Dinan was angry and immediately threw burgers at the investors.
09:48and before leaving,
09:49he did not forget to give them a rude greeting.
09:51Two other Warah Label outlets also experienced the same thing,
09:53The chaotic environment once again becomes a gathering place for thugs.
09:56Seeing this view,
09:57Ray immediately decided to end his cooperation with them.
09:59Just when he was confused about what to do next,
10:01a salesman from Shengji caught his attention
10:03when he found out that the person was selling just to survive.
10:06At the time,
10:07It was as if he saw his old self.
10:09Ray suddenly realized that rich people have many opportunities,
10:12while only poor people struggle at the bottom
10:14who will appreciate the difficult opportunity.
10:15Got it.
10:16So,
10:17with his encouragement,
10:18The salesman from Shengjing and his wife became Ray's franchise partners,
10:20and soon their shop was opened.
10:22This person is just like his old self,
10:24he supervises every stage of production in the kitchen every day.
10:26Strictly control video quality problems in accordance with regulations,
10:29while his wife handed out free lollipops to the children outside.
10:32Under the management of this couple,
10:33The shop quickly became a well-known restaurant in the area,
10:36and this made Ray confident in the direction of his future overthrow.
10:39So,
10:40he who initially tried hard to attend the gathering of the rich,
10:42turned into a daily routine of traveling around many ordinary people's communities,
10:45starting from solving problems one by one,
10:47until then he went up on stage to give a speech,
10:49more and more people want to fight seeing the many people who embrace their dreams come in droves.
10:53His ambition was visible to everyone,
10:54opportunities are spread among ordinary people,
10:57and its success began to spread throughout the country.
10:59In a short time,
11:00more and more branches are being opened throughout the country,
11:02and Ray tasted the sweetness of success for the first time.
11:05He will also personally go to the stores to check their results,
11:08and Ray's gaze slowly turns to dreams around the world.
11:12It seems that all this is developing in a good direction.
11:14However,
11:15on that day,
11:16The secretary suddenly informed him that the funds in the account were insufficient.
11:19Ray looked at the new account book and realized the reason,
11:21the initial contract only gave him one benefit,
11:23four,
11:24now let's not talk about expansion,
11:25even basic operations are difficult to maintain,
11:27and every month he had to give a fixed share to the two brothers.
11:30Ray wants to change the contract with them,
11:32but didn't expect to be rejected straight away,
11:34because from the start they didn't want such rapid expansion,
11:36no matter what conditions Ray puts forward.
11:38The other party only gave one word,
11:40reject.
11:40Finally,
11:41Ray, who couldn't stand it any longer, immediately hung up the phone.
11:43There is an ideological conflict between entrepreneurs and craftsmen.
11:45It's as if salt and sugar mixed together can never be separated,
11:48can never be reconciled.
11:49Ray felt like they were forcing him down a dead end.
11:51Worse still,
11:52the collection phone from the tire directly contacts the house,
11:54which led his wife to find out that he had taken their property as a mortgage.
11:57Hearing this news,
11:58Ray immediately became furious and went to the tire.
11:59He questioned why the tires did this.
12:02But the tire party only said,
12:03even though it is you who is in debt,
12:04but what is mortgaged is your entire house.
12:06In desperation,
12:07humans can only hit the table in anger,
12:09vent his anger in the lowest way.
12:11At the moment,
12:12he is back on the narrow bridge of life,
12:14where even a small wave can sweep it away.
12:16On the same night,
12:16The war laban partners also met Ray.
12:18They complained to Ray that the costs of various raw materials were too high.
12:20This was completely beyond the proportion of income they had expected.
12:23Among them,
12:24Cooling and electricity costs for ice cream take up a large portion of the profits.
12:27But fortunately,
12:27they found a solution.
12:29The solution is to replace the milk shake
12:30to make ice cream with milk shake powder that is easier to store.
12:33With this,
12:34not only can costs be reduced,
12:35but also the process of making milk shakes can be shortened.
12:38Besides that,
12:38ice cream produced in this way has a better taste than the original,
12:41which made Ray have a little hope again.
12:43However,
12:44when he conveyed this idea to his two brothers,
12:46once again he was firmly rejected.
12:48They absolutely do not allow any reduction in the quality of raw food materials.
12:51This time,
12:52the other party firmly hung up the phone.
12:54Seeing the bills piling up in his hands,
12:56Ray, who is running out, will return to Ban to seek help.
12:58However,
12:59At that time he no longer had any assets that could be used as collateral,
13:02and Ban will not give loans to people like him.
13:04All their conversation was heard by a young man nearby.
13:07When Ray left Ban,
13:08The young man immediately chased after him.
13:09The man in front of him named Harry would completely change the fate of Ray and the entire McDonald's.
13:13He says,
13:14so many franchise stores.
13:15The business is so booming,
13:17if you still can't swim in a pile of money,
13:18there must be a problem in the business model.
13:21Ray immediately felt that this young man had something,
13:23and Harry did not disappoint.
13:24After a simple look at the notebook,
13:26he found the crux of the matter.
13:28It turns out,
13:29Previously, McDonald's stores were rented by franchisees themselves,
13:31and Ray is only responsible for training and providing appropriate operational equipment and technology.
13:36However,
13:36Harry thinks that this method has major problems,
13:382 cents profit on a burger is not much.
13:40Even if you sell 10 thousand, the result will still be the same,
13:42and can't help build an empire quickly.
13:45But if the land of the shops is in your name,
13:47then the overall nature will be completely different.
13:49All Ray had to do was buy the property,
13:51then rent it to franchisees,
13:53as a mandatory requirement of the franchise which has two advantages.
13:56First,
13:56there is a steady flow of funds at the beginning.
13:58Before the land was built on,
13:59funds from the franchise have been received,
14:01and this will provide more capital for expansion.
14:03Previously purchased land can be used as collateral for loans,
14:05expand,
14:06buy more land,
14:07then borrow again.
14:08This is the real value,
14:09not only can fully control the franchise holder,
14:11but can also easily weed out those who do not meet standards,
14:14and remove the McDonald brothers' control over him.
14:16Even in the end,
14:18he can control all franchisees and funds.
14:20At this time,
14:21Ray really got into this industry.
14:26From Harry,
14:27he started buying land.
14:28In large quantities,
14:29even the land under McDonald's brother's store was bought.
14:32He slowly shifted his focus from restaurants to properties.
14:35Under Harry's crazy operation,
14:36McDonald's is expanding rapidly throughout the United States.
14:38At one point,
14:39McDonald's became the most popular restaurant chain at that time,
14:42and all the land under the shops is in Ray's hands.
14:45After knowing this news,
14:46Dick immediately called Ray to ask about this,
14:48but now he can't do anything,
14:50because it is an independent real estate company.
14:51Ray didn't change the way their restaurant operated at all.
14:54He just gave the land under their shop,
14:56so they can't bind him with a contract.
14:58At this time,
14:59McDonald's brother just realized.
15:01They had completely lost control to Ray,
15:03and in continued expansion,
15:04Ray also often has contact with one of the women's shop owners.
15:07With the same vision and equal personality,
15:09he can walk hand in hand in business,
15:11while his wife never supported him from the start,
15:13giving him a house, a car, even savings.
15:16McDonald's shares are simply not something you can give away.
15:18After that, Ray's career skyrocketed,
15:20the money is there, the land is there, and the self-respect is there.
15:23Previously, instant milk shakes were widely ridiculed,
15:26immediately promoted by Ray to all franchise outlets.
15:28Nevertheless,
15:29This violated his contract with the McDonald brothers.
15:31But at this moment,
15:32Ray, who has already finished, doesn't think they are important at all.
15:34Even the two brothers couldn't do anything about him.
15:37Now you will do,
15:38as we said.
15:39He also openly challenged
15:41by printing McDonald's golden arches at his company.
15:44After seeing it,
15:44both brothers denounced him like a vampire.
15:47However, at that time Ray did not feel guilty,
15:49everything he could do had been done.
15:51Now he's just for himself.
15:53At the moment,
15:53no matter what the two brothers say,
15:55he doesn't care anymore.
15:57Both of them threatened to take him to court.
15:59Ray said,
16:00even if you win,
16:01you can't afford the cost of suing me.
16:03High litigation costs are the threshold for me to meet.
16:05Because at that time,
16:06He not only controls all McDonald's businesses in 17 states.
16:09Even the property under the brothers' shop
16:11also completely his.
16:12While the two brothers
16:13just have a small shop in the desert.
16:15A small native could not possibly defeat his kingdom.
16:18Mike was so angry that he had to be hospitalized.
16:20But Ray wasn't completely cruel.
16:21Finally,
16:22he bought McDonald's from the brothers
16:24for 2.7 million dollars.
16:26And only with a verbal promise
16:27to give them 1% of the profits every year.
16:29Only verbally,
16:30but the two brothers
16:31do not have the capital to negotiate further.
16:33After signing the agreement,
16:35happened to meet Ray B. Thailand.
16:36He was very curious.
16:37After you visited our kitchen that day,
16:39why don't you choose to open a shop in our showroom?
16:41Ray explained to him,
16:43I'm definitely not the first person to visit.
16:44But who managed to do it?
16:46Because they all lack one thing.
16:48Dick was curious about what it was.
16:49But in the end,
16:50Ray didn't tell him what it was either.
16:52Just saying that the name McDonald's itself is awesome.
16:55It can be anything.
16:56If you're smart, you should be able to guess it.
16:58If possible,
16:58he is the one who should have been successful long ago.
17:01Seeing the McDonald's sign that they had erected themselves had to be taken down,
17:03The two brothers as founders felt very emotional.
17:06Until today,
17:07McDonald's remains one of the largest real estate companies in the world.
17:11Movie, The Founder,
17:12directed by Jolly Hancok and starring Michael K. Aton,
17:15released in 2016 as a biographical drama film.
17:17This film is adapted from the true story of McDonald's journey,
17:19is also an inspiring story of success at the age of more than half a century.
17:23In this film,
17:23entrepreneurship is given a philosophical meaning that goes beyond business.
17:26Ray's courage to risk everything by mortgaging the property,
17:29and innovative creativity from McDonald's brothers
17:31in converting a mobile restaurant into a production line,
17:33is a spiritual breakthrough of humans against survival habits.
17:36Behind that passionate self-motivated spirit,
17:39there is a fierce struggle of entrepreneurs against a life of mediocrity.
17:42As Ray expanded his business map into property and finance,
17:45entrepreneurship is elevated to innovation in living conditions.
17:49He demands to continue to break through cognitive boundaries,
17:51and then rebuild the system of direct narrative cost collapse value.
17:54This spirit not only shaped King McDonald,
17:55but also make every viewer see that true wealth in life
17:58is the ability to continually reshape oneself.
18:01The depth of this film lies in its ability to make the audience
18:03see their own life conditions through business narratives.
18:06As Ray cleverly strategizes at the negotiating table,
18:08The camera often shifts to a tired figure eating a sandwich late at night alone.
18:11And when he reached the pinnacle of wealth,
18:13a broken marriage becomes a dark stain behind the most successful light.
18:15This dramatic tension hints at the common dilemma of modern people, those of us who
18:18systematically jump classes but fear of becoming a business machine.
18:22Director through the complex gaze of Old Rai towards the McDonald's logo
18:25provide answers that transcend this duality.
18:27True success does not lie in how much territory one conquers,
18:30but rather on the ability to remain conscious in the midst of the times.
18:32The determination to drive 300 km in the middle of the night to check on a shop,
18:35and the steadfastness to uphold the principles among the clauses of the contract is a spiritual anchor
18:38to fight alienation.
18:40This film is like a calm mirror,
18:41allows the audience to see three reflections of the entrepreneurial spirit
18:43in the legend of the fast food empire,
18:45namely the arena of business wisdom games,
18:47the path of practice to surpass oneself.
18:48More than that, it is a prophecy to soothe the soul of modern man.
18:52As the film's end credits begin to roll,
18:54those of us outside the screen will finally understand that the true rights of profit in life
18:57never existed in the contract clause,
18:58but in the courage of every person in the paper age.
19:01Like Ray's monologue in the film,
19:02success is not the end,
19:03but rather a journey to continue starting over again.
19:05Alright, that's our movie review for today.
19:07Please like, comment and share.
19:10That was the storyline of the film The Founder.
19:12Thank you for watching this video until the end.
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