Reddit Stock Spikes Over 6% After-hours After Earning Beat, Platform Considers Putting Ads In Comments To Monetize High 'Engagement'

Reddit is leveraging high commercial intent within its comment threads to boost ad revenue as part of its broader monetization strategy. During Reddit’s first-quarter earnings call, COO Jen Wong discussed the introduction of new ad placements within the platform’s highly active comments section. These ads complement existing placements below posts and above comments. Reddit is seeing promising early results, with ads in comment sections already making up 6% of total ad impressions this quarter, according to COO Jen Wong. Analysts expect Reddit’s ad revenue to grow faster than competitors in 2025 due to its strong community engagement and increasing advertiser interest.