00:00Mark Cuban calls pharma the easiest business he's ever disrupted, and he's moving through a 500
00:04billion dollar industry with one goal, lower prices. Through his company Cost Plus Drugs,
00:10Cuban has cut out the middle layers that often drive up prescription costs. Many of the medications
00:14sold through the platform are priced up to 90% lower than traditional retail. The model is simple,
00:20no insurance requirements, no hidden markups, full price transparency. Cuban says the plan
00:25is to expand beyond prescriptions, sharing direct contracting rates with hospitals and
00:29providers as well. In an industry where just 1% of margin can mean billions, even small changes can
00:34have a massive impact. Follow Benzinga for more coverage on how business models are challenging
00:39the healthcare system.
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