Alphabet Warns Trump Tariffs Could Hurt Core Ads, Citing Likely Headwinds And Tighter Business Budgets

Alphabet executives warned Thursday that Trump’s new tariffs could create headwinds for its core advertising business, according to CNBC. The tech giant reported stronger-than-expected first-quarter revenue but faces concerns about the impact of Trump’s tariffs on the economy and business spending. Alphabet may be affected by tariffs on materials used for technical infrastructure supporting its AI initiatives. It could also experience reduced advertising revenue due to tighter business budgets. Executives said Thursday that headwinds to its advertising business are likely, especially from the Asia–Pacific region, though the full impact remains uncertain.