Adidas Flags Rising U.S. Product Costs from Tariffs, Says Global Trade Dispute Prevents Clear Pricing Strategy

Adidas warned Tuesday that steep U.S. tariffs are raising costs across its entire U.S. product range, according to CNBC. Adidas said it could not yet determine price increases and held off raising its full-year outlook due to global trade tensions, despite strong first-quarter profits. The sportswear giant said it has already minimized China-based exports to the U.S. but cannot avoid broader tariff-related pressures. Adidas said the uncertainty surrounding U.S. trade negotiations prevents it from forecasting the final price impact or potential drop in consumer demand.