Universal president of domestic marketing Dwight Caines ondoing the marketing for "Wicked: For Good" after the success of the first film

Transcript

00:00Wicked had this incredible run last year with nominations, huge box office success,

00:04and you guys have to do it again in like five minutes.

00:06So what juice is left in the berry?

00:10Well, you know, we always approach every movie with commercial success first.

00:19You know, awards are great, but we know we have big box office aspirations.

00:25We shot two films at once.

00:28They have to work.

00:30And so there were moments where Wicked was a frontrunner.

00:34I like how you guys were sort of dancing around that.

00:37It's a great weekend in my house.

00:38But, you know, this is a movie that did three quarters of a billion dollars.

00:42And so that allows us to say, great, we're set up for the next one, which is already shot, right?

00:49Imagine if that didn't work.

00:50And so the enterprise is focused on making that a success.

00:54And one of our superpowers to do that is Symphony, which Jenny oversees, right?

00:59Activating the entire company against a project, whether it's theatrical or TV or streaming,

01:05and making everybody contribute towards its success.

01:09And so that's really our focus.

01:11And then when the awards happen, yeah, we sort of haven't stopped.

01:14We're still in market.

01:16Wicked is at home.

01:17We're gearing up for the next movie.

01:20And hopefully people will love Wicked for good.

01:22And hopefully they'll be changed for good.

01:24But, yeah, I think our company is uniquely positioned to activate against all pillars to make that happen.

01:31We're gearing up for good.

01:36So we're going to be right back to that one.

01:37We're going to be right back.

01:38So we're going to be right back.

01:40We're going to be right back.