00:00Today, 94% of consumers and businesses search the internet before buying a new product or
00:05service.
00:06They submit their keywords for search and get a list of relevant websites in return.
00:10People tend to visit websites that are at the top of these lists because they appear
00:13to be more relevant to their search.
00:15Most find their competitors at the top of these lists.
00:18Studies show that if your website is not at the top of these lists, you'll never reach
00:22your customers online.
00:23If you've ever wondered why your competitor's rank is better than yours, then know it's
00:27because of a marketing technique called SEO.
00:30SEO means search engine optimization.
00:32This technique helps your site rank higher than the millions of other sites in response
00:36to certain keywords when searched.
00:38The search engine system collects information about every page on the web and can help people
00:42find exactly what they're looking for.
00:44When your page gets higher rankings, it helps more people to find you.
00:48To get higher rankings, your website must have all the ingredients that search engines are
00:51looking for.
00:53This is where SEO can help.
00:54SEO looks for text, contents, links, page titles, and other pieces of relevant information
01:00contained in the HTML code of your website.
01:03This way, when someone searches for books, the search engine will narrow the results to
01:06show pages that contain the words searched for.
01:08To get more business, your website has to be on the first page of all the major search engines
01:13for the specific keywords that are relevant to your potential customers.
01:17Without SEO, your site will never be found online by your customers.
01:21In today's competitive world, you need solid SEO techniques to get your site to the top
01:25of the search results.
01:27We are experts in SEO.
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