We bid a fond farewell to Mad Magazine and embrace our new favorite, B-Hole Magazine
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00:00Thank you, Kathy. You know what's interesting is sometimes when, just by knowing that something still exists, even though you don't really use something any longer, can be comforting.
00:14And then when you find out when that thing is going away, even though you haven't used it for a long time, it's very sad.
00:20What?
00:21Mad Magazine is going to stop publishing issues this fall.
00:26Yeah.
00:26And we were subscribing a few years ago, like three, four years ago.
00:31My kids, like one of them picked up, you know, saw Mad Magazine, got it, liked it.
00:35And I'm like, oh, done deal.
00:37We're signing up for this.
00:38I love Mad Magazine.
00:39And we haven't been subscribers for a couple of years.
00:42But when I heard this, I was so bummed out.
00:45I was so, I loved Mad as a kid.
00:48It was just my favorite thing to get in the mail.
00:50Likewise, Mad Magazine was the best.
00:53I also got Cracked Magazine.
00:55I did too.
00:56And then I progressed into the National Lampoon.
01:00So that was, and that helped instruct my comedic chops along the way.
01:05Every, so many comedians, so many people, just people in general who love humor, love Mad Magazine,
01:11because it was a subversive comic book for kids.
01:15Adults read it too, but it was obviously.
01:17Yeah, because it would flirt with adult material.
01:19It would all the time.
01:20I mean, not blue material, but it would.
01:22Political movie parody, stuff like that.
01:24Yeah, but it was, it was very cool.
01:25And it had a litany of great artists and features.
01:30Spy versus Spy.
01:31You had Don Martin.
01:33Don Martin.
01:34It was great.
01:34Mark Drucker.
01:35Al Jaffe.
01:35The fold-out, the fold-in, as they called it in the back, you would have a picture, you
01:40could fold it and become another picture.
01:42Alfred E. Newman, of course, a legendary character.
01:44They had the TV series.
01:45But man, when that would come in the mail.
01:48I don't, do you still subscribe to any magazines?
01:51Do you get magazines at home?
01:51The last magazine I used to get at home was because we signed up for, one of our, you
01:56know, family members was selling subscriptions, so we were getting Entertainment Weekly, and
02:00then that sort of went away.
02:02But in my heyday, I subscribed.
02:05I used to get Famous Monsters of Filmland, Starlog, Fangoria, National Lampoon.
02:11I was getting lots of magazines at home fairly frequently.
02:15I used to get Entertainment Weekly for work.
02:17Oh, yeah, yeah, yeah.
02:18Yeah, I used to get that.
02:19But I still subscribe to a couple.
02:21I have Golf Digest and Golf Magazine.
02:23There you go.
02:23I still want the hard copy magazine in there.
02:27I just, I have a hard time reading magazines, a full magazine online.
02:34You know what I mean?
02:35On the crapper.
02:35Now, articles, I can see, you know, picking up here and there through aggregator sites and
02:40stuff like that.
02:40But if I want to dive into a full magazine, what they have to offer, I still need the, I
02:45need the hard copy.
02:46So, did you ever subscribe to Dirty Magazines?
02:49Because I did.
02:50The only one I ever had.
02:51Playboy.
02:52Yeah, I had a prescription.
02:54God knows I needed it.
02:56Son, you need something for your boner.
02:58Take two hustlers and at night, cut it in half, cut Beaver Magazine in half.
03:04I had a subscription to Playboy, but that's the only one that I could ever, you know, that
03:09one I could get away with.
03:11You could.
03:12You're not embarrassed about it, right?
03:13I couldn't subscribe.
03:14The penthouse, maybe.
03:16But then when you get into your Hustlers and We and, you know, whatever the other magazines
03:21are.
03:21Cherry.
03:22Cherry.
03:23Wouldn't it blow your mind that people would get home delivery?
03:26Yeah.
03:26Because I remember, you know, there were subscription cards in these things for the other magazines.
03:33Like, who's getting Sweaty Vagina Magazine at home?
03:37You know, here's your bills.
03:40Oh, that looks like a good issue.
03:42Now, obviously, they would seal them specifically for the mailing, but still, you could tell what
03:46it was.
03:47I never had subscriptions.
03:48The only one that I had were, there's other two I mentioned earlier, but like, I was totally
03:53into scary movies when I was younger.
03:55So Fangoria, what's the other one?
03:57There was Fangoria, there was Starlog, there was Famous Monsters of Filmland, there was,
04:03like I said, the Monster Times was another one of them.
04:07Another one?
04:07Am I missing them?
04:08You're missing one.
04:10There was Fangoria, not Fantasia.
04:12It was Biggins?
04:15Yeah.
04:16Jugs.
04:17Jugs and there are people that are reminding us the names of some of the other.
04:23I subscribe to Butthole Magazine.
04:26What's this one about?
04:27It's a picture of a guy with a pipe.
04:28I'm a butthole reader.
04:33For this Christmas, give Dad what he wants.
04:37Butthole.
04:38Steve, what are you reading?
04:40I'm reading Butthole, Preston.
04:41She's telling me how I can set up my stereo.
04:45Apparently, you have to run the cords through your butthole.
04:50Oh, yes.
04:51What are you reading there?
04:52Oh, I was just reading Butthole Magazine, telling me how to get a more effective home theater.
05:01Apparently, it works better if you put the cord through your butthole.
05:04Huh.
05:05Huh.
05:06Oh, my God.
05:07Oh, this is the 10 top 10, the 10 tastiest cheeses for the holidays.
05:14Many of them are better if you put them in your butthole.
05:17Some guy with an ascot on.
05:23Everything.
05:24Ford Buddington.
05:26An ascot.
05:27And butthole.
05:28And abscot.
05:31Oh, my God.
05:32Okay.
05:33You know what?
05:34I think now that I'm reminiscing, you know, fondly about Butthole Magazine.
05:39No, I'm pretty certain it had to have been Mad Magazine had to have been my very first subscription to anything.
05:48I'm going to say likewise.
05:49Yeah.
05:49I loved it so much.
05:52And I there's just do you remember when you would like you would see something in it?
05:55And it's not like you could do today.
05:57Obviously, you would take look at this.
05:59Look at this.
06:00You know, you'd lend the magazine.
06:01I never read it.
06:02Oh, my God.
06:03Yeah.
06:03I don't know.
06:03You know, unfortunately, the only thing that I know that what you're talking about is Alfred E. Newman and that little thing in the back.
06:09But Preston, so Case, not only would you have the picture in a lot of these cases, but what you would love is in the background, there'd be like flies with little fly lines around them.
06:19There'd be these little things that they would do to just augment the picture that made it great.
06:23Yeah.
06:24Agreed.
06:24And the artists were great.
06:25There were almost little Easter eggs throughout as well and outside of the frames and things like that.
06:30Yeah.
06:30So you really had to you could spend a lot of time reading the magazine.
06:35It wasn't just you pick it up and tear right through it.
06:37I mean, I would hang on to them and go back and see things that I would miss the first time around.
06:41I remember laughing out loud, you know, as a kid.
06:44And one of the first times really laughing that profoundly.
06:48And that carried over to Nash Lampoon, which, again, great memories of that.
06:52And, Nick, you saw the documentary about.
06:54Yeah.
06:55With Will Forte.
06:56Yeah.
06:57And I remember they did a piece on it was an old style brochure for the largest ocean liner ever built.
07:04I think it was called The Tyrannic.
07:05And the artist's illustrations were done in that sort of art deco style where, I mean, they drew the ship on such an enormous scale that you were just howling with laughter.
07:17You can't describe it.
07:18You have to see it.
07:19But to have that reaction from a magazine that you're sitting there to read something and laugh that loudly is just, you know, you don't get that.
07:26Mad Magazine had published 550 issues prior to its reboot, by the way, which was in 2018, I believe.
07:35DC purchased Mad Magazine in 2017.
07:39But they're going to hang it up.
07:40At its height, it had 2.8 million subscribers.
07:43Which was in, like, 1973, I think.
07:45They took a big hit when editor Max Sherman went over to handle the chores at Butthole.
07:50Yes.
07:51Yes, exactly.
07:52Do you know what you're getting into over there at Butthole?
07:59Oh, my God.
08:00Butthole Magazine.
08:01Someday.
08:02Someday.
08:02Yeah, I'm curating their wine list.
08:05Yeah.
08:06Apparently, it tastes better when you drink it out of someone's butthole.
08:09But it's sad.
08:11It's sad that it's going away, even though I haven't, you know, actively been a subscriber for a couple of years.
08:17But nonetheless.
08:18And then I'll see you next time.